Jim and Dave interview the brilliant Laura Thieme. Laura will talk about Integrated SEO & PPC Tactics, Top 5 Things You Should Know about Google Adwords to Save Money & Increase ROI, The Importance of Trend Analysis, PANDA and much more.
Jim is joined by Shannon Poole of ConferenceCalendar.com to discuss news that included Google AdWords Requirements for third-party ad serving, the Lochness Monster on Google Maps , and SEOMoz’s annual survey of Search Engine Ranking Factors.
Google Paid Click Quality Czar Shuman Ghosemajumder discusses some of the smart techniques and general mistakes used and made by webmasters, plus how Googles new Alpha fighter jet could be used to help with the splogger problems facing legitimate bloggers
David Szetela of Clix Marketing discusses Quality Score Factors as Google AdWords issues with Advertisers over Landing Page Quality Factors and Search Engine Strategies VP & Global Content Director Kevin Ryan previews the 2008 SES Conference in San Jose