Research In Motion or RIM, losing ground in a market that its BlackBerry smartphone helped to build, is adding developer evangelists in Silicon Valley to change perceptions, plus SEOs Strike Out as Google Encrypts Signed-in Search Data and Bing Top Position Gets 9.66 percent CTR, Lower Total Page 1 CTR than Google.
In the news, Steve Jobs Resigns as Apple CEO; Bing Gives a List of 18 SEO Fundamentals. Guest Thom Craver discusses Google Multi-Channel Funnels and how we can discover untapped opportunities in your conversion path. We also welcome Michael Mire of GetMeListed.net.
Bing Uses Facebook Data in Search as Jim and Dave discuss a recent Web Pro News blog post entitled Are Social Signals the New PageRank?
Also, Marissa Mayer vice president of search and user experience for Google has changed roles in the company to head up Googles local service operations.
Jim and Dave discuss what was expected to be inevitable following the Yahoo-Bing deal, that Yahoo is making the Switch to Organic Search Results from Bing.
Plus, Lisa Barone gets a message from the Old Spice guy and the product is promoted via social media outlets YouTube and Twitter.
Jim and Dave discuss a new report saying that 44 percent of Google users fail to click from Google News to newspaper web sites got some buzz this week. Plus they give their commentary on the possibility of Apple replacing Google as the default search engine on its iPhone with Microsoft Bing.
Jim goes into rant mode over a blog post by Andy Beal on Marketing Pilgrim.com titled speculating Why the US Government Might Take Control of Twitter, plus news on Aaron Wall, Bing Cashback and more.
Bing’s Senior Program Manager Lead Nathan Buggia and Principal Group Program Manager Rajesh Srivastava profiles the new search engine.