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About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

Search Headlines of 2010
Air Date: December 19, 2010

Search Headlines of 2010 including changes in the Google algorithm,the ongoing evolution of social media , the attempted purchase of Groupon and internet privacy are discussed.



Leveraging Trust For Better Conversion
Air Date: December 2, 2010

Leveraging Trust For Better Conversion as we talk to Shane Keats, research analyst at McAfee.com, about McAfee Secure and how online retailers can increase their conversion rates during the Holidays by leveraging trust marks.



Google Boutiques Launch
Air Date: November 18, 2010

Google Boutiques Launches as Boutiques.com: a personalized shopping experience that lets you find and discover fashion goods, by creating your own curated boutique or through a collection of boutiques curated by taste-makers—celebrities, stylists, designers and fashion bloggers.

Jim and Dave also speak with the author of the book The Last Original Idea: A Cynic’s View of Internet Marketing, Alan K’necht.



Veterans Day Call to Action
Air Date: November 11, 2010

Veterans Day Call to Action as Jim speaks out about the issues that veterans are dealing with lack of government support and funding. Also, what the broadcast networks think of Google TV and more.



Twitter Promoted Tweets in Google
Air Date: November 4, 2010

Twitter Promoted Tweets in Google with Local seach expert Michael Mire from admiregroup and getlisted.net, plus a discussion on Blekko and a Michael Gray blog post entitled Is Flash Bad for SEO?



Google Places Incorporated Into Organic SERPs
Air Date: October 28, 2010

Google Places incorporated into the organic SERPs. as Google makes some major changes in how they will display their local search results. Jim and Dave analyze the changes with Melissa Fach from SEOAware.



Google Income Shifting Through Tax Loopholes
Air Date: October 21, 2010

Google cut its taxes by 3.1 billion dollars in the last three years using a technique that moves most of its foreign profits through Ireland and the Netherlands to Bermuda, Jim explains.

Plus an interview with the makers of a new Link Building Toolset, Ontolo co-founders Garrett French and Ben Willis.



Bing Uses Facebook Data in Search
Air Date: October 14, 2010

Bing Uses Facebook Data in Search as Jim and Dave discuss a recent Web Pro News blog post entitled Are Social Signals the New PageRank?

Also, Marissa Mayer vice president of search and user experience for Google has changed roles in the company to head up Googles local service operations.



Facebook Freedom of Information
Air Date: October 7, 2010

Jim and Dave discuss how Facebook announced Wednesday that its 500 million users can request information tied to their user IDs be sent via an e-mail., including likes, wall posts, friends list, as well as shared photos, articles, videos, etc.



Google Instant: One Week Later
Air Date: September 30, 2010

Jim and Dave discuss a recent blog post Jessica Bowman of SEOinHouse entitled Google Instant: One Week Later, Thinking About Keyword Research.



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