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About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

Better Ads in Gmail, Panda Update and Search 3.0
Air Date: April 7, 2011

Jim and Dave ponder these topics: Does Google have moles in other large Tech firms? Panda update promoting big brand sites, Better ads in Gmail, Search 3.0 and Epsilons Security Breach Exposes Troubling Trend.



Google +1 Button; SEO is Not Dead
Air Date: March 31, 2011

Google announces its own rival against the Facebook Like buttons, the +1 button. It launches as part of Google’s search engine, allowing you to “+1″ the search results and ads that you like. And in a few months, it’ll be arriving at a web site near you.



Michael Mire and Peter Prestipino
Air Date: March 18, 2011

Jim and Dave talk with Michael Mire, Co-Founder of Get Me Listed, a local marketing platform for Business and SEO Professionals. They also talk to Peter Prestipino editor in chief of Website Magazine, and his new book Web 360: The Fundamentals of Web Success. It addresses the fundamental elements of achieving success on the Web

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Google Farmer aka Panda Aftermath
Air Date: March 11, 2011

Jim and Dave uncover new Information From Google coming out of SMX West 2011, plus Christian Wilson introduces us to asocialsearch, which lays a directory of companies which include Facebook, Twitter, Linkedin, Youtube, Meetup, Blogs and 4square pages.



Google Antitrust Investigation
Air Date: February 18, 2011

Jim and Dave analyze the JCPenney SEO controversy, plus The Texas attorney general is leading an antitrust investigation of Google wants to know how Google determines the prices for its AdWords paid search advertising program and how sites are ranked in Google’s search results. Also, tune in for a stimulating conversation on linkbuilding with SEOMoz founder Rand Fishkin.



Google Marketing Executive Missing in Egypt
Air Date: February 3, 2011

Jim and Dave discuss the disappearance of the Head of Marketing for the Middle East and North Africa for Google, Wael Ghonim, a young Google executive who has vanished among the chaos in Cairo in the middle of civil unrest.



Conversion Optimization and Sketchy SEO
Air Date: January 20, 2011

Jim and Dave discuss Conversion Optimization, improving bounce rates and updating websites, plus they discuss Groupon Target Department Stores expansion into Canada They also discuss a SEORoundtable post that talks about Googles Matt Cutts and JohnMu are forced to out a sketchy SEO company.



Integrated Marketing
Air Date: January 13, 2011

Jim speaks with Liana Evans, CEO, and Becky Ryan, COO of
LiBeck Integrated Marketing
, which provides integrated marketing services that focus on cohesively bringing all marketing channels together.



Internet Marketing Year in Review 2010
Air Date: December 30, 2010

New Technology, Mobile Paid Ads, Changes Predicted to come among one of the major search engines as Jim and Dave give their Internet Marketing Year in Review with a look into 2011.



Net Neutrality Passes
Air Date: December 25, 2010

This week, FCC Commissioners voted 3-2 to approve controversial net neutrality rules. Jim and give opposing views on the new rules imposed.



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