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About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

CodeGuard; Facebook Facial Recognition
Air Date: June 9, 2011

Jonathan Hochman and Jonah Stein introduce us to CodeGuard, which provides website backup, monitoring, and malware remediation services to small and medium businesses.



Gmail Hacked in China; Standardized Search Results
Air Date: June 2, 2011

Jim and Dave discuss how Google announced that hundreds of its Gmail accounts have been compromised by hackers based in China. Google said the attack targeted senior government officials and military personnel from the United States and other countries, Chinese political activists, and journalists.



SEO Roundtable: Ethics and Self-Regulation
Air Date: May 26, 2011

We wrap up our two-part edition of Webcology with a lively discussion of SEO ethics and industry regulation. With two hot-button issues like that you know our panel of Alan Bleiweiss, Ben Cook, Steve Gerenscer, David Harry, Anthony Verre and Terry Van Horn, all highly opinionated people, wont be pulling any punches!



SEO Roundtable: Outing Other SEOs
Air Date: May 26, 2011

This two-part edition of Webcology kicks off with SEO panelists Alan Bleiweiss, Ben Cook, Steve Gerenscer, David Harry, Anthony Verre and Terry Van Horn debating the merits of Outing black hat practices to Google and the mainstream media. Does outing make the web a better place or is it just the SEO version of tattling?



Linkbuilding and The Debut of the LinkedIn IPO
Air Date: May 19, 2011

Jim and Dave discuss Linkbuilding, the debut of the LinkedIn IPO; Yahoo! Search Marketing Blog Closing May 31; The Google Search Team (Finally) Gets Its Own Blog and How Facebook Is Changing Online Business.



Facebook Hires PR Firm to Smear Google
Air Date: May 12, 2011

Jim talks with Brasco about news leaking that Facebook hired a large PR firm, Burson-Marsteller, to attack Google. Jim also weighs in on Microsoft buying Skype, the impending release of Google’s Chromebook and Google I/O.



Google Voice Search; Facebook to Buy Skype?
Air Date: May 5, 2011

Google is reportedly looking into voice-activated search that can be integrated into the Google.com search engine once the experiment is complete. Jim welcomes his Digital Always Media colleague Alan Knecht.



Facebook Deals vs. Groupon
Air Date: April 28, 2011

Jim joins us from SMX Toronto 2011, and speaks with Dave on the newest daily deal competition for Groupon, Facebook Deals.



Panda Rolls Across the Atlantic
Air Date: April 21, 2011

Jim and Dave are joined by Dr. Horst Joepen, CEO of Searchmetrics to discuss UK winners and losers in the recent Google Algorithm updates.



The Top 5 Things You Should Know About Google Adwords
Air Date: April 14, 2011

Jim and Dave interview the brilliant Laura Thieme. Laura will talk about Integrated SEO & PPC Tactics, Top 5 Things You Should Know about Google Adwords to Save Money & Increase ROI, The Importance of Trend Analysis, PANDA and much more.



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