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About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

Google Acquires Zagat; Yahoo CEO Fallout
Air Date: September 8, 2011

Google has acquired Zagat, one of the most well-known names in restaurant reviews, in a move to improve its local products, which are now run by Google VP Marissa Mayer.



Content Creation Now and Going Forward Part 2
Air Date: September 1, 2011

This roundtable discussion concludes with where content/SERPs are going in 2012 via mobile, local, segmented SERPs, etc… They discuss what to expect in 2012 environment and how to create the SERPs, social, display, and additional content going forward.



Content Creation Now and Going Forward Part 1
Air Date: September 1, 2011

Define content in terms of social, video, image, text, tweets, etc, plus they get into how webmasters can deal with various types of content and types of search/searchers.They also discuss social media departments and content in different venues.



Steve Jobs Resigns as Apple CEO; Bing SEO Fundamentals; Google Multi-Channel Funnels
Air Date: August 25, 2011

In the news, Steve Jobs Resigns as Apple CEO; Bing Gives a List of 18 SEO Fundamentals. Guest Thom Craver discusses Google Multi-Channel Funnels and how we can discover untapped opportunities in your conversion path. We also welcome Michael Mire of GetMeListed.net.



London Riots Generated by Social Media
Air Date: August 11, 2011

Jim and Dave speak with Kristine Schachinger to discuss London Riots and Social Media
and the potential of Social Media, specifically BlackBerry IMs, Facebook and Twitter, plus the FTC Investigation into Google centers on Android blocking competitors services preferencial placements for Google Places, Shopping Results and financial data and how Motorola Threatens Android and partner Google.



Google Gathering Nortel Patents; Digital World Expo Preview
Air Date: August 4, 2011

Jim and Dave discuss Googles recent bid of 900 million dollars for 6000 patents belonging to the bankrupt telecommunications company Nortel, plus they speak with Shawn Rorick, Author of Emerging Marketer and Organizer of the upcoming Digital World Expo.



RIM Layoffs; SES San Fran 2011 Keynote Preview
Air Date: July 28, 2011

BlackBerry maker RIM announced it will lay off 2,000 people, or 11 per cent of its workforce. Jim and Dave discuss, plus they speak with Personal Life Media founder Susan Bratton. She previews her conversion triggers keynote presentation at SES San Francisco 2011 as well as a new product launch.



Local SEO and Spotify U.S. Rollout
Air Date: July 14, 2011

We talk Local SEO with Michael Mire and Ravdeep Sawhney from GetMeListed. Also, Megan Berry, Marketing Manager for Klout (the standard measure of online influence), tells us about the U.S. rollout of Spotify.



MySpace, Specific Media and Justin Timberlake; Fark and Why We Love it
Air Date: June 30, 2011

Specific Media, a digital media company, announced its acquisition of social networking destination Myspace for 35 million dollars and one of its investors is Justin Timberlake, Jim and Dave analyze the deal. Jim and Dave also welcome Drew Curtis, the Founder of the popular news aggregator, Fark.



SES Toronto 2011 Highlights
Air Date: June 19, 2011

Jim and Dave recap and give their SES Toronto 2011 Highlights from networking to sessions to the atmosphere. We also hear an exclusive interview Dave conducts with the team from Brafton.



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