Webcology

SMX West 2010 Recap and Canadian Olympic Pride

admin — Thu, 04 Mar 2010 22:57:02 +0000

Jim and Dave reflect on the Canadian winners from the 2010 Winter Olympics, plus they recap SMX West 2010, including the keynote conversation between Microsoft CEO Steve Ballmer and Danny Sullivan.

Internet Privacy Implications

admin — Thu, 25 Feb 2010 23:03:00 +0000

Jim interviews Dr. Ann Cavoukian, the Information and Privacy Commissioner of Ontario, Canada. They discuss how the Commission forced Facebook to alter its privacy provisions, plus they discuss personal threats to individuals stemming from loss of privacy, the future of privacy, technologies and consumer education.

US Department of Justice Approves Microsoft-Yahoo Deal

admin — Thu, 18 Feb 2010 21:28:27 +0000

Jim and Dave relish in the competition from the Winter Olympics, but make time to discuss the latest headlines including the US Department of Justice Approves Microsoft-Yahoo Deal, plus they give their commentary on social search and Google Buzz.

SEOBullshit.com Profiled

admin — Thu, 11 Feb 2010 22:55:09 +0000

Jim and Dave welcome SEO Consultant known in the space as theGypsy, the founder of a new controversial website called SEOBullshit.com, which is quoted to endeavour to tread the fine line between personal expression and just being a shitard dickhead.

Colorado Affiliate Tax Bill Ramifications

admin — Thu, 04 Feb 2010 21:49:14 +0000

Affiliate Marketers in Colorado are dealing with the possibility of the passage of Bill HB10-1193 introducing the affiliate tax in the State of Colorado by the Appropriations Committee.

Jim and Dave discuss the bill ramifications with David Asseoff, Adperio’s founder, president, and CEO, and Internet Law Center founder Bennett Kelley.

Bing Might Become Default Search Engine to iPhones?

admin — Thu, 21 Jan 2010 21:19:23 +0000

Jim and Dave discuss a new report saying that 44 percent of Google users fail to click from Google News to newspaper web sites got some buzz this week. Plus they give their commentary on the possibility of Apple replacing Google as the default search engine on its iPhone with Microsoft Bing.

Google Drops Censor on Search Results in China

admin — Thu, 14 Jan 2010 19:22:37 +0000

Google announced this week it will no longer censor search results in China. By no longer censoring search results at the request of the Chinese government, Google may well be preparing to abandon the largest and most expansive Internet market in the world.

Also, Jim and Dave celebrate the 100th episode of Webcology relishing on their past episodes.

Google Local Business Center Results Emailed to Random Business Leaders

admin — Thu, 07 Jan 2010 21:14:44 +0000

Google Local Business Center Results Emailed to Random Business Leaders is topic of discussion and Jim is joined by Bill Slawski, Director of Internet Marketing at Key Relevance and Mike Blumenthal, Owner and Local Marketing Expert of Blumenthals.

Search Year in Review

admin — Thu, 31 Dec 2009 05:49:03 +0000

Dave and Jim run down the year of search in review as it applied to WebmasterRadio.FM and the Search industry. They discuss Affiliate Convention, search headlines plus they look ahead to 2010.

Super Affiliates and Banner Ads

admin — Thu, 17 Dec 2009 19:21:18 +0000

Rosalind Gardner, author of the Super Affiliate Handbook tells us about her history in affiliate marketing, her current endeavors and her views on the future of the affiliate marketing sector.

MyAds Director of Account Management David Randall tell us about the recently launched Banner Advertising Service on the FOX Audience Network.

Affiliate Convention Los Angeles 2009 Breakdown

admin — Thu, 19 Nov 2009 23:24:41 +0000

Jim breaks down the the Affiliate Convention Los Angeles 2009 speaker list and agenda, plus he and Dave reflect on a blog post by Danny Sullivan marking a 10 year milestone for hosting and organizing conferences, plus a huge announcement on the live entertainment for AffiliateBash.

AdTech New York 2009 Recap

admin — Fri, 06 Nov 2009 00:58:09 +0000

Dave Davies talks with Jim Hedger who recaps AdTech NY 2009. Highlights include Google Dashboard, the XY7.com NoBull party, Google Bugle and common complications of working abroad at conventions.

Yahoo Geocities RIP

admin — Thu, 29 Oct 2009 20:27:40 +0000

Google GPS app for Android 2.0 released‎, Barry Diller, chief executive of IAC/InterActiveCorp., says that his company is open to a consolidating transaction in Internet search, and Yahoo pulls the plug on Geocities.

Windows 7 Release and Shopping Engines

admin — Thu, 22 Oct 2009 23:25:31 +0000

Learn about the news coming out following the release of the new Microsoft Windows 7 Operating System. Plus, Jim and Dave speak with Brian Smith from SingleFeed about shopping engines.

Ask Deals from Ask.com and Yahoo Class Action Settlement

admin — Thu, 15 Oct 2009 22:24:06 +0000

Ask.com announces its latest offering which is tied-up with its search engine called Ask Deals. Jim and Dave comment on a newly released commercial.

Plus, a Major Mea Culpa Manifested in Yahoo Class Action Settlement, and a SEOMoz post on the Most Linked to Pages on the Internet.

FTC says Bloggers Must Give Full Disclosure

admin — Thu, 08 Oct 2009 19:09:43 +0000

The Federal Trade Commission announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. Jim and Dave discuss the ruling and how Bloggers Must Give Full Disclosure.

Internet Statistics Compendium

admin — Thu, 01 Oct 2009 23:12:37 +0000

Eli Goodman of comScore discusses web user habits. Later, Linus Gregoriadis, head of research at Econsultancy fills us in on the 217 page Internet Statistics Compendium.

FCC Backs Net Neutrality

admin — Fri, 25 Sep 2009 00:05:24 +0000

Jim and Dave discusses FCC Chairman Julius Genachowski announcing his full support behind the principles of Net Neutrality, plus tells us about how he got Twitter hacked.

Skype Lawsuit Complications

admin — Thu, 17 Sep 2009 21:54:23 +0000

Jim and Dave discuss reports that eBay and Skypes new investors are in violation of copyright law and are seeking damages that could total more than 75 million dollars for each day they operate Skype.

They also give their take on the sale of Adobe and their acquisition of Omniture.

Search Ads and Banner Ads

admin — Fri, 11 Sep 2009 04:04:02 +0000

Search Ads and Banner Ads: A Powerful One-Two Punch is the name of a white paper put together by Justin Baker from AdReady. He goes through his comments on banner advertising and search.

Twitter Under Government Control Speculation

admin — Thu, 03 Sep 2009 21:56:18 +0000

Jim goes into rant mode over a blog post by Andy Beal on Marketing Pilgrim.com titled speculating Why the US Government Might Take Control of Twitter, plus news on Aaron Wall, Bing Cashback and more.

Google Adwords Third Party Ad Serving

admin — Thu, 27 Aug 2009 22:05:05 +0000

Jim is joined by Shannon Poole of ConferenceCalendar.com to discuss news that included Google AdWords Requirements for third-party ad serving, the Lochness Monster on Google Maps , and SEOMoz’s annual survey of Search Engine Ranking Factors.

Greenwave Revolution on Twitter

admin — Thu, 20 Aug 2009 22:14:47 +0000

#iranelection and #gr88 US Twitter organizer Kristine Schachinger discusses how the social networking tool Twitter allowed people to report on events in Iran during the election protests and media blackout earlier this summer.

Under the user name @schachin, Kristine has acted as an organizer, promoter, programmer and catalyst for the Greenwave Revolution on Twitter. She and her team worked 20-hour days keeping information flowing from the streets of Iran.

Our interview covers the technical and emotional challenges of supporting the incredible peoples’ democratic uprising on the streets of Iran.

Bing-vertising

admin — Thu, 06 Aug 2009 22:07:20 +0000

Jim and Dave discuss Microsoft Bing and their decision for a viral ad based on a jingle called Bing Goes the Internet by Jonathan Mann.

Plus, we learn what WebmasterRadio.FM has in store for when they arrive at Search Engine Strategies San Jose 2009.

The Benefits of BingYa!-The Microsoft Yahoo Search Deal

admin — Fri, 31 Jul 2009 04:04:51 +0000

Yesterday’s announcement of a 10-year pact between Microsoft and Yahoo! changed the trajectory of the search engine industry. Where there was no apparent in the business of search last week, the alliance between the second and third place search engines has at least laid the foundation for a credible though not necessarily dangerous competitor.

Jim and Dave take a look at the various sectors immediately (or very soon to be) affected by the new-born beast known as BingYa!

Optimizing for Real Time Search

admin — Thu, 23 Jul 2009 21:52:07 +0000

A Discussion on a recent SEM Synergy episode on Optimizing for Real Time Search, plus news on Zappos absorbed by Amazon in an all stock transaction. Jim and Dave also discuss Customer Service Heroes and Goats.

Preparing for the Future of Search

admin — Fri, 17 Jul 2009 03:33:08 +0000

Jim interviews Charlene Li, Co-Author, Groundswell, Founder, Altimeter Group, and she previews her upcoming SES San Jose 2009 Keynote presentation entitled How to Prepare for the Future of Search.

Google Chrome Operating System

admin — Thu, 09 Jul 2009 23:46:57 +0000

Jim and Dave discuss the announcement of the new Google Chrome Operating System and how the battle between Google and Microsoft is about to get extremely existential and more interesting than ever.

Bing Search Engine Profiled

admin — Fri, 03 Jul 2009 00:30:31 +0000

Bing’s Senior Program Manager Lead Nathan Buggia and Principal Group Program Manager Rajesh Srivastava profiles the new search engine.

Affiliate Convention 2009 Recap

admin — Fri, 26 Jun 2009 00:11:26 +0000

Jim reflects and recaps on Affiliate Convention 2009 in Denver, including his take on the Black Hat White Hat SEO panel, the keynotes and the need for more Tim Ash Landing Page Optimization talk.

The Coming Tweet-pocalypse

admin — Thu, 11 Jun 2009 20:29:43 +0000

Jim and Dave discuss the potential break down of Twitter, the recent SES Toronto Show, upcoming Affiliate Convention Denver, and a recent article Dave wrote on Canadian companies moving to the US market, as well as an interview with Dr. Amanda Watlington and Jeff Quipp.

SMX Advanced 2009 Recap

admin — Thu, 04 Jun 2009 22:16:24 +0000

Dave Davies returns from SMX Advanced 2009 and recaps the tradeshow including the comments that Google Engineer Matt Cutts on no follow and PR Sculpting

SEMPO Emerging Technologies

admin — Thu, 28 May 2009 23:15:21 +0000

Jim Hedger speaks with members of SEMPO’s Emerging Technologies Committee for an introduction to their committee’s goals and agenda for 2009 as well as a discussion of their point-of-view (POV) document on the impact of social media on search.

Google Described as Organized Crime

admin — Thu, 21 May 2009 20:29:46 +0000

Google Described as Organized Crime in the recent blog post by Eric Lander entitled “Google: The Internet’s Organized Crime Family”.
Jim and Dave analyze the post from their applications to their acquisitions

Google Service Outage in Washington DC

admin — Thu, 14 May 2009 20:16:44 +0000

Jim and Dave discuss the recent Google Service Outage in Washington DC where Google services like Google News and Gmail were reported to have completely stopped working.

Affiliate Convention 2009 Preview

admin — Thu, 07 May 2009 19:33:34 +0000

Jim and Dave discuss the current atmosphere of advertising, and also have Aunesty Janssen Owner of AffSpot.com and CEO of Market Her Internet Services on the show to discuss the upcoming Affiliate Convention in Denver, June 17-20, 2009.

Cyber Security and Conflickr

admin — Thu, 30 Apr 2009 18:54:10 +0000

Cyber Security in a Time of Conflict and Conflickr with Sean Paul Correll, Threat Researcher/Security Evangelist at Panda Security.

Yahoo Cuts and Twitter Interviewed

admin — Thu, 23 Apr 2009 20:41:20 +0000

Jim and Dave discuss Ebay Partner Network now working with Partner Centric, more job cuts at Yahoo and Jim critiques an interview with Twitter founders Evan Williams and Biz Stone conducted by Maureen O’ Dowd of the New York Times.

Link Building Guide

admin — Thu, 16 Apr 2009 21:52:42 +0000

Rand Fishkin of SEOMoz discusses his Professional’s Guide to Link Building which defines what link building is, why links are important for a website and its rankings, and how to obtain links to one’s website. It covers various link building strategies and also provides information on various tools that help the link building process.

MadMen TV Show on Twitter

admin — Thu, 09 Apr 2009 22:28:30 +0000

The Twitter MadMen supporting characters cast, @PeggyOlsen, @BettyDraper and @Roger_Stirling tell us what a cast of characters from the dawn of the age of television thinks about Twitter, the metaverse and everything.

Inside IM Spring Break

admin — Thu, 02 Apr 2009 16:22:44 +0000

Jim and Dave put a wrap on the SES New York 2009 Conference and speak to Steve Plunkett and Chris Winfield, who give us an inside look at IM Spring Break.

SEO Training at SES New York 2009

admin — Thu, 26 Mar 2009 06:29:21 +0000

SEO Training at SES New York 2009 with the Bruce Clay team, Christopher Hart and Bruce Clay himself. Jim and Dave are also joined by Adam Sussman from Best of the Web.

eCommerce and Shopping Cart Marketing

admin — Thu, 19 Mar 2009 22:37:04 +0000

Jim and Dave speak with Robert Muise from 3dcart.com about serving the ecommerce market, working with webmasters and marketing a shopping cart. Later in the show, Virginia Nussey from Bruce Clay Inc. and SEM Synergy speaks about SES NY09

Excelling in Microsoft Excel + Merchant Metrix Shopping Cart

admin — Thu, 12 Mar 2009 22:51:32 +0000

Senior Product Manager for Webmaster & SEO tools for Microsoft Live Search, Ani Babaian discusses her book, IT Girl’s Guide to becoming an Excel Diva. Later in the show, Jim speaks with Lee Roberts, CEO and founder of the search engine friendly shopping cart, Merchant Metrix.

User Driven Change

admin — Fri, 06 Mar 2009 01:11:32 +0000

Carlos Del Rio aka @Inflatemouse discusses organic changes at Google and how changes made to your website should be determined by data and input gathered from your customers.

New WebmasterRadio.FM Website

admin — Thu, 26 Feb 2009 18:32:12 +0000

New WebmasterRadio.FM Website is launched and Jim gives us a tour of the site new interactive features and layout.

Facebook Terms and Conditions Protest

admin — Thu, 19 Feb 2009 22:46:01 +0000

Facebook Terms and Conditions Protest with Julius Harper, founder of the protest group Facebook Owns You, Protest the New Changes to the TOS

Angry eBay Affiliates and SMX Review

admin — Thu, 12 Feb 2009 22:45:01 +0000

eBay throws down the hammer and it’s affecting several small businesses.

Google Forces Time Warners Hand

admin — Thu, 05 Feb 2009 22:43:57 +0000

Google Forces Time Warners Hand, Bill Gates lets loose mosquitoes on tech conference bloodsuckers and guest, Landing Page Optimization expert Tim Ash

Yelp Complaint Lawsuit + Cut&Paste Digital Design Contest

admin — Thu, 29 Jan 2009 22:42:21 +0000

Attorney Michael Blacksburg, who represented Christopher Nordberg in a Yelp Complaint Lawsuit over a review post, plus Cut and Paste Founder John Fiorelli talks about the Digital Design Tournament

eBay Power Sellers Confidence

admin — Thu, 15 Jan 2009 22:41:22 +0000

Power Seller David Stotts discusses issues surrounding eBay including a loss of confidence from its power sellers and loss of market share versus Amazon.

Usability SEO

admin — Thu, 08 Jan 2009 22:40:15 +0000

Usability SEO Queen Kim Krause Berg, of the Cre8asite forums, discusses friction between networking SEOs and how it leads to create link bait, plus she discusses her role in the user side of marketing

Venture Capitalists and Gourmet Pet Food

admin — Thu, 04 Dec 2008 18:39:30 +0000

Pet Deli owner Murray Galbraith tells us about being on the CBC TV Program Dragons Den pitching to venture capitalists his gourmet pet food and how he used experience to create a website to campaign for votes, plus Dante Monteverde of Website Magazine on his companys plans for SES Chicago.

Cyber Monday with SEMPO and their appearance at the NASDAQ Opening Bell, plus a Preview of SES Chicago 2008

admin — Thu, 27 Nov 2008 18:40:36 +0000

Rank Mobile founder Cindy Krum guests hosts with Jim as they preview SES Chicago 2008, plus SEMPO and their appearance at the NASDAQ Opening Bell on December 1st as part of Cyber Monday

Search & Internet Marketing Survey Results with Laura Callow of SEMCanada , plus an exclusive interview with Tim Kendall of Facebook

admin — Thu, 20 Nov 2008 18:41:47 +0000

Laura Callow of SEMCanada tells us about her 10-part survey of the search and Internet marketing industry on SEMInsights.com, plus Jim speaks with Facebook Director of Monetization Tim Kendall speaks on how Facebook would like to get more involved with the industry.

Keyword Research & How the Top 3% of Search Advertisers Dominate Google AdWords

admin — Thu, 06 Nov 2008 18:42:49 +0000

Richard Stokes from AdGooRoo discusses Keyword Research which he discusses in his book, Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords, plus PPC Rockstars host David Szetela shares the success of his podcast and what kind of marketing strategies have contributed best to the radio show.

Google Paid Click Quality

admin — Thu, 30 Oct 2008 18:43:54 +0000

Google Paid Click Quality Czar Shuman Ghosemajumder discusses some of the smart techniques and general mistakes used and made by webmasters, plus how Googles new Alpha fighter jet could be used to help with the splogger problems facing legitimate bloggers

Jim Hedger Joins WebmasterRadio.FM

admin — Thu, 23 Oct 2008 18:45:01 +0000

Jim Hedger announces that he is joining the staff of WebmasterRadio.FM, plus he and Dave discusses a blog post by Danny Sullivan on how he is a real American now matter what John McCain says, plus a Michael Gray Blog post on No Follow and PageRank Scultpting.

Scary SEO preview with organizer Dave Snyder

admin — Thu, 16 Oct 2008 18:45:58 +0000

More additions at WeBuildPages, Yahoo news, Big Watah, and a Scary SEO preview with organizer Dave Snyder who fills us in on sessions, after hour functions, charity events and how the miniconference is being used to showcase South Florida SEOs.

SMX East 2008 Recap

admin — Thu, 09 Oct 2008 18:47:03 +0000

Recap of SMX East 2008, with news on the Linkscape tool launch by SEOMoz, plus news on several SEOs joining new companies plus afterthoughts following the after hour functions like the IM charity party and Searchbash

Tech World Effect from Federal Bailout

admin — Thu, 02 Oct 2008 18:48:07 +0000

Eric J. Savitz, west coast editor for Barrons.com joins Jim and Dave to examine the federal bailout package and how current economic conditions effect the tech world. Eric has covered the business end of tech for over a decade. He is also the author of Tech Trader Daily and writes a column for AllThingsD, and for Smart Money magazine. Eric is the former executive editor of The Industry Standard.

Dynamic URLs vs Static URLs Opinion

admin — Thu, 25 Sep 2008 18:49:03 +0000

Patrick Sexton of WeBuildPages and Michael Gray aka graywolf discuss the latest Google updates including the ongoing dynamic vs static urls post on the Google Webmaster Central blog, plus their plans for SMX East

The Web in a Struggling Economy

admin — Thu, 18 Sep 2008 18:50:02 +0000

Jim and Dave discuss how the economy is affecting the internet, plus Aaron Faulkerson, tells us about a free open source wiki and application platform MindTouch Deki, and how his companys products and services can help online business efficiency.

In House SEO and SEM

admin — Thu, 11 Sep 2008 18:51:02 +0000

In House SEO and SEM Training experts Jessica Bowman and Kristine Scachinger discuss their work offering In House SEO and SEM training sessions, plus we hear issues they come across such as evangelizing, plus dealing with agencies, IT and marketing.

Google Chrome & Future of Mobile Search

admin — Thu, 04 Sep 2008 18:52:00 +0000

Cindy Krum of Blue Moon Works, discusses her thoughts about Google Chrome & the Future of Mobile Search, including her comments at the SES San Jose 2008 panel Death of dotMobi, plus hercomments on Google Android, and how Google will compete for mobile against Microsoft and Yahoo.

A More Neutral Net

admin — Thu, 28 Aug 2008 18:53:03 +0000

Talking about A More Neutral Net with Timothy Carr from FreePress and SaveTheInternet.com discusses the Pro Net Neutrality side of the debate, plus a post Search Engine Strategies San Jose wrap up

Talking Online Video

admin — Thu, 31 Jul 2008 18:55:08 +0000

Talking Online Video as Jim Flynn tells us about EZTakes, including its viewers, scalability issues, Revenue models, advertising, resale opportunities for webmasters and how it benefits ad producers and buyers.

Plus Jerry Bader talks about his company, MRPwebmedia and how they make those commercials you finds at the beginning of many online videos.

Google Yahoo Ad Deal Inside Story

admin — Thu, 24 Jul 2008 18:56:16 +0000

Chris O’Brien of the San Jose Mercury News gives us the inside story on the Yahoo! situation and the landscape shareholders now face , plus the current Google/ Yahoo ad deal, and Cindy Krum of Blue Moon Works reports from SMX Local and Mobile.

Sphinn Sphamm

admin — Thu, 17 Jul 2008 18:57:17 +0000

Edward Lewis of SEO Consultants discusses Sphinn Sphamm, because of the current pace of Sphinn, he thinks they are doing more harm to themselves, their community members aka the real Sphinners and the social networking landscape in general. We also hear from Katie Donovan from the SEMPO Institute.

Quality Score Factors

admin — Thu, 10 Jul 2008 18:58:24 +0000

David Szetela of Clix Marketing discusses Quality Score Factors as Google AdWords issues with Advertisers over Landing Page Quality Factors and Search Engine Strategies VP & Global Content Director Kevin Ryan previews the 2008 SES Conference in San Jose

Preserving Net Neutrality

admin — Thu, 03 Jul 2008 18:59:56 +0000

Preserving Net Neutrality with Craig Aaron from The SavetheInternet.com Coalition which urges Congress to preserve Network Neutrality, the First Amendment of the Internet, which ensures that the Internet remains open to new ideas, innovation and progress.

Net Neutrality Debate

admin — Thu, 26 Jun 2008 19:00:59 +0000

Christopher Wolf , who chairs the Internet law practice group at the law firm of Proskauer Rose LLP and co chairs the public policy advocacy group Hands Off the Internet gives his take on the Net Neutrality Debate, plus Jim and Dave interview Marty Weintraub of the Aim Clear Search Marketing Blog.

State of Search Marketing in Canada

admin — Thu, 19 Jun 2008 19:01:54 +0000

Talking about the State of Search Marketing in Canada as Jim Hedger recaps SES Toronto 2008 where the show exhibiting dropped from last year, plus the issues Epiar is facing scheduling SEM Canada and Jim tells us about his meeting with the superiors of Incisive Media

Internet Bullying victims & Former Wikipedia admins Lise Broer:AKA Durova & David Shankbone

admin — Thu, 12 Jun 2008 19:03:10 +0000

Former Wikipedia admins Lise Broer:AKA Durova & David Shankbone about why they were let go due to claims of harrassment, plus David discusses his Brooklyn Rail post called Nobody’s Safe in Cyberspace talking about dealing with an internet stalker.

Aftermath of Ask Layoffs

admin — Thu, 29 May 2008 20:09:23 +0000

Talking Googlebot and the Invisible Web with former Ask.com executive and currently Resource Shelf chief librarian Gary Price who talks about the aftermath of the Ask.com layoffs and the changes that have been made since his departure, plus he discusses the Invisible Web book that he wrote with Chris Sherman

Google Product Failures

admin — Thu, 22 May 2008 20:10:37 +0000

Jim and Dave discuss a PC World article on the Top 10 Google Product Failures, the return of SEO Rockstars to WebmasterRadio.FM, plus the launch of the Microsoft Live Search Cashback program

Yahoo & Microsoft Talks Might Reignite

admin — Thu, 15 May 2008 20:11:32 +0000

Billionaire investor Carl Icahn makes a proxy move to oust the Yahoo board in an effort to reignite takeover talks with Microsoft, .plus Jim and Dave speak to several winners of the Google Antia Borg Scholarship Fund, which encourages women to excel in computing and technology and become active role models and leaders.

Reputation Management Importance

admin — Sat, 10 May 2008 20:13:12 +0000

Following a recent crisis following a fire that destroyed the Metamend offices, Murray Owen and David Howell discuss how their company initiated their reputation management and we discover its importance and how it has becone a necessity in SEO.

Monetizing Paid Search

admin — Thu, 08 May 2008 20:12:23 +0000

Jim and Dave discuss how the major search engines are catering to their clients doing paid search, and how Yahoo, Microsoft and Google work with clients to monetize in quality score ad score, keywords and page rank, plus the affect of the unsuccessful acquisition of Yahoo by Microsoft and their future attempts to buy Face book.

The SEO Trademark is hitting its filing deadline – SEOMoz general counsel Sarah Bird discusses the latest

admin — Thu, 24 Apr 2008 20:14:40 +0000

SEOMoz general counsel Sarah Bird discusses the SEO Trademark issue,on the last of filing complaints with the US Patent and Trademark Office, plus Ryah Shertobitoff of Panda Software talks about netbots and internet security

Sustaining Search Rankings and Increasing Site Conversions

admin — Thu, 17 Apr 2008 20:16:34 +0000

Sustaining Search Rankings and Increasing Site Conversions is the final part of the ten part series on SEO featured on WebProNews, plus Post SEO where SEO and SEM Become Website Marketing

Conversion Optimization

admin — Thu, 10 Apr 2008 20:17:38 +0000

Rick Tobin and Gord Hotchkiss of Enquiro disucss conversion optimization including Barrier Scanning in Websites, pushing scan patterns and clearing navigation paths.

Statistics Analysis

admin — Thu, 03 Apr 2008 20:18:41 +0000

Andres Galdames of ClickTracks discusses statistics analysis including Improving Your Site Health in order to improve your site ranking, plus the importance of rank to a companys bottom line.

PPC Campaigns

admin — Thu, 27 Mar 2008 20:19:36 +0000

PPC is the next topic in this ten-part SEO series as Jim and Dave speak to Emily Spence of Enquisite about keyword research, setting up your PPC campaign and setting it up in conjunction with an organic campaign

Canadian City uses Google Earth – Jim Hedger is interviewed by CBC

admin — Thu, 20 Mar 2008 20:20:49 +0000

Jim is interviewed by CBC for a story on a Canadian city using Google Earth for city services plus he reflects back on SES New York and gives his thoughts on the parties held by Microsoft, WebmasterRadio and BestOfTheWeb

Implementing social media strategies

admin — Thu, 13 Mar 2008 20:22:04 +0000

Social Media is the topic of this ongoing ten part series on SEO, and Li Evans from KeyRelevance tells us about implementing social media strategies and the AOL Acquisition of Bebo.

Link Building

admin — Thu, 06 Mar 2008 20:23:32 +0000

Jim and Dave speak with Debra Mastaler who wrote a Semmy winning article on link building, where she offer tip and resources to those who need help gaining more traffic.

SEO Moz Launches Popular Tools

admin — Thu, 28 Feb 2008 20:24:33 +0000

SEOMoz campaign coordinator Scott Willoughby fills us in on their Popular Tools launch announcement made at SMX West, plus Jeff Quipp from SearchEnginePeople discuss his blog post on establishing authority

Content Optimization

admin — Thu, 21 Feb 2008 20:25:29 +0000

Content optimization, and how it is a commitment to developing and deploying great pages, document and site content for SEOs, with Jade Carter and Alex Hlinski of Metamend

Site Structure

admin — Thu, 14 Feb 2008 20:26:48 +0000

Daryl Quenet of Beanstalk discusses site structure including Valid Markup and Cascading Style Sheets, Website Templating, Search Engine Friendly URLs, Dynamic Websites and Duplicate Content and Internal Site Navigation

Competitive Analysis

admin — Thu, 07 Feb 2008 20:27:50 +0000

Ross Dunn from Stepforth describes competitive analysis and how deconstructing online marketing strategy help SEOs discover how well their competitors are doing, plus Andres Galdames of ClickTracks tells us about self analysis

Keyword Research

admin — Thu, 31 Jan 2008 20:28:52 +0000

Ken McGaffin from WordTracker, Richard Stokes from AdGooroo.com and Curtis Dueck from Epiar discuss keyword research in the first part of a ten part series on SEO

SEO Meetups

admin — Thu, 24 Jan 2008 20:29:45 +0000

Comments on Yahoo reportedly going to make job cuts, plus an interview with white label SEO John Carcutt from Applied SEO, who explains how he is providing opportunites for SEO services and even setting up meetings for those who need help and who want to learn SEO

Web Analytics in 2008

admin — Thu, 17 Jan 2008 20:30:50 +0000

Technical Services Manager at Metamend Jade Carter, discusses his role with Metamend, plus what his take is on the potential increased use of web analytics in 2008.

PageZero SEM – SEO Services

admin — Thu, 10 Jan 2008 20:31:58 +0000

Andrew Goodman discusses in an exclusive interivew the PageZero announcement on the inclusion of SEO services to what is a highly lucrative PPC business.

Internet Marketing Ninjas

admin — Thu, 03 Jan 2008 20:32:50 +0000

Jim Boykin from WeBuildPages announces a new training system for Internet marketing professionals called the Internet Marketing Ninjas program which covers SEO, PPC , search engine algorithms, keyword research & social media marketingfrom

The Future of Search Engines and Social Media

admin — Thu, 27 Dec 2007 20:34:12 +0000

Enquisite became more sought after as a provider of search referral data is one of the 2007 predictions made last year as Jim and Dave look at what holds for 2008 in search engines and social media.

Search Engine Marketing in the New Year

admin — Thu, 20 Dec 2007 20:35:19 +0000

Abe Mezrich of DidIt Search speaks about the companys plans for an in house university called DidItU and gives his take on the future of Yahoo and search marketing in general for the new year.

Ten Social Media Misconceptions

admin — Thu, 13 Dec 2007 20:36:12 +0000

Lianne Evans of Key Relevance discusses her post on the Search Marketing Gurus blog about Ten Social Media Misconceptions such as being a Substitute for Sound PPC and SEO Practices, and another place for press release distribution

SES Chicago 2007 Review

admin — Wed, 05 Dec 2007 20:37:07 +0000

Trellian director of business development Becky Ryan , WebMama CEO Barbara Coll, and PopLabs founder Gene McCubbin are among the guests giving their reviews and commentary on the final day of SES Chicago 2007

Social Media and Flock

admin — Thu, 29 Nov 2007 20:38:00 +0000

Social Media is up for discussion with Rebecca Kelley from SEOMoz and Clayton Stark who is the founder of Flock, a social media browser that interacts with popular social networking web services.such as Flickr, Facebook, Del.icio.us, Technorati, and Photobucket

Ken Jurina and Damien Findlay from Epiar

admin — Thu, 15 Nov 2007 20:39:04 +0000

Jim and Dave speak about the European Union Lengthening their probe Into Google’s acquisition of DoubleClick, plus interviews Ken Jurina and Damien Findlay from internet market research and search engine optimization company Epiar

How Facebook and social networking ads are made and marketed Gerardo Capiel of Gydget

admin — Thu, 08 Nov 2007 20:40:16 +0000

Facebook and social networking ads and how they are made and marketed Gerardo Capiel, Founder and CEO of Gydget, whose company specializes in Its core product, gydget, a stand-alone, viral web application or widget that can be created by anyone, for free, without needing to know complex design or programming languages.

Google value of links

admin — Thu, 01 Nov 2007 20:41:14 +0000

Jim and Dave discuss Facebook and Google in a showdown, an Ad Tech Preview and an interview with search engine patent guru Bill Slawski from Key Relevance to talk about Google and how they look at the value of links

Ecosystem of the Internet (Debut Episode)

admin — Thu, 25 Oct 2007 20:42:21 +0000

Take a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from their points of view of web marketers Jim Hedger and Dave Davies on the series premiere of Webcology.