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About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

Google I/O Developer Conference Fallout; Inside Interactivity Digital 2013
Air Date: May 16, 2013

Jim is joined by David Harry aka THeGypsy from Verve Developments to discuss the fallout that came from the 6th annual Google I/O Developer Conference, which featured changes to Google+ Chrome and search via spoken answers.
We also get a report from Michelle Stinson-Ross from Firestarter Social Media on location from Interactivity Digital 2013, including the anticipated session from post-Blueglass executives Loren Baker and Greg Boser.



5 Ways You May Be Stuck In the Good Ol’ Days of SEO
Air Date: May 9, 2013

Jim and Dave discuss 5 Ways You May Be Stuck In the Good Ol’ Days of SEO based off a recent Search Engine Watch article by Kristine Schachinger that discusses all the algorithm changes of years past and how SEOs have looked at past techniques to manipulate the latest algorithm.



Eric Schmidt Defends Google Tax Avoidance; Google Instant Previews Out of Search Results
Air Date: April 25, 2013

Google Enhanced Campaigns Get Social Annotations, Availability For Mobile App Advertisers; Google chairman Eric Schmidt defends tax avoidance policies; Google Reconsideration Request Guidelines; Google Instant Previews Removed From Search Results ; Google Changes Authorship Interface and Removes More By. Also, Kristine Schachinger from SitesWithoutwalls reports from PubCon New Orleans 2013.



International SEO Roundtable Part 2
Air Date: April 18, 2013

International SEO Roundtable Part 2 as Jim and Dave discusses the joy and pain of taking SEO overseas with American based SEOs Aaron Aders from Relevance, Frank Watson from Kangamurra Media, Dave Snyder from Coypress and David Portney from Portent Interactive.



International SEO Roundtable Part 1
Air Date: April 18, 2013

International SEO Roundtable Part 1 as Jim and Dave discusses the joy and pain of taking SEO overseas or into the Americas. We first hear from international based SEOs with David Harry and Terry Van Horne from SEO Dojo, Mikkel DeMib Svendsen, Chris Adams from gShift Labs and Tony Hutchcroft.



Embedding Data Analytics; Ann Smarty on Making the Move to America
Air Date: April 11, 2013

Talking Embedding Data Analytics with Jennifer Francis, VP Analytic Solutions at Apption Software, plus Jim sits down 1-on-1 with Ann Smarty, the Community and Branding Manager for Internet Marketing Ninjas.



Facebook Phone and Local Search; Anonymous Hacks Twitter, Flickr in North Korea; Future of Digital Content Distribution
Air Date: April 4, 2013

Facebook unveiled a new way to integrate its network on Android devices, Facebook Home, which represents a rethinking of how Facebook exists on Android phones. Plus, Facebook Nearby Is Now Facebook Local Search; Anonymous Hacks North Koreas Twitter and Flickr Pages; Also, Jim and Dave theorize on the future of digital content distribution thanks to the recent original programming offerings by Netflix.



SES New York 2013 Highlights; Google Same-Day Retail Delivery
Air Date: March 28, 2013

SES New York 2013 Highlights as Jim returns from the tradeshow, plus Google goes head to head with Amazon with new same-day retail delivery in San Francisco; Google picks 8,000 winners to test internet-connected glasses. Finally, a weird story about how a store in Australia is alerting would-be customers that theyll be charged 5 dollars if they come in to browse but dont buy anything.



Facebook To Incorporate the Hashtag; Google Panda To Be Integrated Into Search Algorithm
Air Date: March 21, 2013

Facebook Working on Incorporating the Hashtag, Google Panda To Be Integrated Into The Search Algorithm ala Panda Everflux as Jim joins us from SMX Toronto 2013 and Dave brings us the latest headlines



Facebook Redesigns Continue With Timeline
Air Date: March 14, 2013

Search Engine Journal writer Michelle Stinson-Ross join Jim and guest host David Harry aka @TheGypsy to discuss upcoming changes to Facebook that she recently wrote an article about entitled Facebook Redesigns Continue With Timeline: Community Managers Be Ready