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About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

Incisive Media parts with ClickZ, SES, and Search Engine Watch; Google Fi, Googlapolypse, or, Mobliegeddon
Air Date: April 23, 2015

0 Incisive Media parts with ClickZ, SES, and Search Engine Watch. Plus, Jim Hedger and Davie Davies discuss Google Fi, Googlapolypse, or, Mobliegeddon, or, Moblapolypse, or yawn….  Facebook’s Friendly – No Friend New Algo, Yahoo vs. MS. Also, Twitter cracks down on trolls and abuse. What could Twitter say that Google would care about?  Sum of Us Petition to get Google […]

Social Media Policy and Direction
Air Date: April 16, 2015

0 Jim Hedger and Dave Davies welcome Melissa Fach , who was recently announced as the new social community manager for Pubcon. We learn how she  will serve as social media manager and director of social media communications, as well as helping set policy and strategic social direction Podcast: Play in new window | Download

Conversion Rate Optimization Day; Google To Keep Pushing Panda and Penguin
Air Date: April 9, 2015

0 #CROday: Conversion Rate Optimization Day. replacing the semi-annual Tim Ash in a speedo day. Google will be pushing Panda and Penguin in the future.  Branded sites will not be demoted out of top spot on mobile if they are the right result for the search. Let John Mueller know how to improve webmaster office hours […]

Barry Schwartz to Google? Matt Cutts to Global Runner? Looking Back at April Fools 2015 Pranks:
Air Date: April 2, 2015

0 Looking Back at April Fools 2015 Pranks  as Jim Hedger and Dave Davies discuss Google Backwards —, Google PacMan, Smithsonian Institute’s National Air and Space Museum displayed Wonder Woman’s Jet, MS Dos for Mobile, CERN confirms existence of The Force, Netfilx Binge Responsibly program, Barry Schwartz Hired as New Head of Search Spam at Google AND…guest Bill Hartzer joins […]

Facebook F8 Conference; Is Android Plan B for Microsoft Mobile?
Air Date: March 26, 2015

0 News from Facebook’s F8 Conference as Facebook is trying to embed the Internet into itself, or vice versa. Is Android Plan B for Microsoft Mobile? Weekly meetings with the White House and Google’s persistent presence may have aided in the termination of an FTC antitrust probe. Also, a waste of 80 million dollars? How a startup called Cyanogen could […]

Vanishing Bitcoin; Doorway Pages; Significance of Googles Mobile Friendly Algorithm
Air Date: March 19, 2015

0 Approximately 12 million worth of Bitcoin have vanished, along with the proprietors of the new Dark Market, Evolution. Plus,  Doorway Pages, the significance of Googles Mobile Friendly Algorithm, Windows 10, the Fall of Internet Explorer and the Rise of Spartan and more. Podcast: Play in new window | Download

CyberBullying and its Widespread Effect
Air Date: March 12, 2015

0 Discussion on Current Cases of CyberBullying Jim Hedger and Dave Davies welcome Mark Donald, a Litigation Lawyer at MF-Law with focus on commercial, civil and media/defamation matters Podcast: Play in new window | Download

Google Going Mobile and Might Stop Crawling Ajax; Homebrew Computer Club 40th Anniversary
Air Date: March 5, 2015

0 Google might stop crawling Ajax; How many graphic designers do I have to beat before they start to optimize their images? Google Going Mobile; Mobile Gets Its Own Index; Google and the Great Goddess Veritas; 40thAnniversary of when Computer hackers in Silicon Valley held the first meeting of the Homebrew Computer Club, whose members would […]

FCC Approves New Net Neutrality Rules; Nobody Making Money Off YouTube
Air Date: February 26, 2015

0 FCC Approves New Net Neutrality Rules; Revenge Porn Dude Wants His Personal Info Removed From Internet; Plus, Craig Brittain, the man behind the site, is whipping out all of the digital laws to protect what’s left of his professional image after finding himself in the FTC’s crosshairs.  Nobody is making money off YouTube; Google issuing […]

Google Algo insto-Update? Lenovo Crapware Superfish; 5 Questions Your Web Designer Should Ask You
Air Date: February 19, 2015

0 Google algo insto-update? Lenovo Crapware Superfish; 5 Questions Your Web Designer Should Ask You (and 5 More You Should Ask Them); Twitter Finally Offers Multiple Logins for Sharing Twitter Accounts Without Sharing Passwords; Net Neutrality Vote coming up next week Podcast: Play in new window | Download