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About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

Google Search Results Are Free Speech in the U.S; Google Rolling Out Mobile Friendly Label
Air Date: November 21, 2014

0 Google Search Results Are Free Speech in the U.S;  Google rolling out Mobile Friendly label;  Is Google Penalizing Websites With Disallowed Pages?  Google Rewrites Quality Rating Guide – Refresh Yourself on What SEOs Should Know; Google’s DoubleClick Outage Affected 55,000 Websites For Nearly Two Hours; They’re back…Google News Testing Tiny Video Thumbnails Alongside Images Podcast: Play […]



SEO Brings More Visitors to Twitter.
Air Date: November 13, 2014

0 Google Says Over 50 percent Of Navigations Are Now Over HTTPS Twitter notes SEO brings 10 times more visitors to their website.  Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its […]



Digital Marketing in 2015 Predictions; Is Matt Cutts…Leaving Google For Good?
Air Date: November 6, 2014

0 Digital Marketing in 2015 Predictions;  Is Matt Cutts…leaving Google  for good? Matt makes an announcement about extending his already long leave with Google. Kristine Schachinger of SitesWithoutWalls guest hosts. Podcast: Play in new window | Download



Duane Forrester Out at Bing; Google Inbox: Pros And Cons; Big 3rd Quarter For Baidu
Air Date: October 30, 2014

0 Duane Forrester Out at Bing as Jim and Dave deliver breaking news on the laying off of the well liked SEO spokesperson.  Montreal woman wins cash from Google for Street View cleavage; Google Inbox: Ten Pros And Cons; Chinese Search Giant Baidu Reports 2.2 Billion dollars In Revenue For 3Q 2014; Google wants to detect cancer earlier with a […]



Coreferences In Followup Queries and the Google Penguin 3.0 Update With Bill Slawski and Chuck Price
Air Date: October 23, 2014

0 Coreferences In Followup Queries and the Google Penguin 3.0 Update as Jim and Dave speak with SEOByTheSea Author Bill Slawski and Chuck Price, the founder and CEO of Measurable SEO. Podcast: Play in new window | Download



Amazon Is Main Competitor to Google? Google Admits Spam Is A Hard Problem For User Generated Content Sites
Air Date: October 16, 2014

0 Google Same-Day Delivery Expands; Schmidt Says Amazon Is Main Competitor;  Google Admits Spam Is A Hard Problem For User Generated Content Sites ; Is It Too Late To Disavow Links Once They Show In Google Webmaster Tools;  Google Now Testing Mobile-Friendly Text Notices In Search Results;  New Eye-Tracking Study from Gord Hotchkiss. Podcast: Play in […]



Canadian Shoppers Consult Smartphones Before Buying; Facebook Hyper-Local Ads
Air Date: October 9, 2014

0 Canadian shoppers wont make purchases in-store before pulling out their phone, suggests report. Facebook Launches Hyper-Local Ads. Google+ isn’t dying anytime soon, says Googles new head of social media David Besbris. TopSEOs removed from Google index. Plus, we get a look into the  Google Cloud Platform with Jeff James from Petri, and a PubCon 2014 with […]



SEMPO Organizes Search Marketing Code of Ethics Meeting
Air Date: October 2, 2014

1 SEMPO and Other Leading Search Marketing Groups Unite in Call for Delegates to Frame Search Marketing Code of Ethics as an Initial Organizational Meeting is set to be held at Pubcon 2014 in Las Vegas. SEMPO President Emeritus and SEO Rockstars host  Chris Boggs fills us in. Podcast: Play in new window | Download



Matt Cutts Returns ,Taunts Black Hat SEOs ; Google Severely Hits Private Blog Networks
Air Date: September 25, 2014

0 Google Senior Engineer Matt Cutts Returns ,Taunts Black Hat SEOs; Google Severely Hits Private Blog Networks; Also,  Yahoo was, for a time this week, completely worthless, at least on paper. Jim and Dave explain how that went down. Podcast: Play in new window | Download



Apple CEO Tim Cook Accuses Google Of Gross Privacy Violations; Google News Publishers Reporting Smooth HTTPS Migration
Air Date: September 18, 2014

0 Tim Cook Accuses Google Of Gross Privacy Violations.  Google News Publishers Reporting HTTPS Migration Going Smoothly; Webmasters Reporting Google Sitelinks Searchbox Now Taking Queries To Their Sites; Apple Tries to Distance Itself From Facebook and Google on Privacy; Bing: 130 Million URLs Removed For URL Keyword Stuffing. Podcast: Play in new window | Download