About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

John Giannandrea Named New Google Head of Search
Air Date: February 4, 2016

1 John Giannandrea is named Google’s new Head of Search, replacing Amit Singhal who is leaving Google. Giannandrea was the Google executive behind their recent forays into machine learning in search, including RankBrain. He has been with Google since 2010. His new official title will be Vice President of Engineering. Plus, Yahoo is laying off about 1,700 employees […]



Microsoft Pulls Funding For Anti-Google Lobbying
Air Date: January 28, 2016

0 Microsoft Pulls Funding For Anti-Google Lobbying Group Fair Search. According to a report in Re/Code appearing last week, Microsoft has pulled financial support from FairSearch, an anti-Google “watchdog” or lobbying group that has been at the forefront of advancing European antitrust moves against the company. Plus, Google: We Pick Shorter URLs For Canonicalization; Google: Do Not To […]



Google Penguin To Become Part of Core Algorithm
Air Date: January 21, 2016

0 Google Penguin Weeks Away, Will Be Part of Core Algo; Google PageRank Will Probably Never Update Again. Google: Title Tags Are Not A Critical Ranking Signal, as  Google’s John Mueller said the title tag on the page is not as critical for ranking than the content on the page. In short, he explained that Google can […]



The Long March of the Google Penguin Continues
Air Date: January 14, 2016

0 The long march of the Penguins continues as a“core update” to Google’s algorithm caused quite a bit of excitement among Penguin watchers over the weekend but their exuberance proved to be flightless. Jim thinks it was a version of the rules-rewarding Phantom update., but  Gary Illys, however, says it has nothing to do with any animals […]



Drupal CMS Versions Susceptible to Exploits
Air Date: January 8, 2016

0 All Drupal CMS Versions Susceptible to Exploits, so be aware that there are some major vulnerabilities that have yet to be patched. A Search Engine Optimizer Sentenced to More than Three Years in Federal Prison for Extorting Money from a Local Merger and Acquisitions Firm. We learn How Business.com Increased Subscriptions by 65% in 2015. Bing Now Powers […]



Yahoo to Spin Off its Core Business; Momentology 2016 Predictions
Air Date: December 10, 2015

0 Yahoo to Spin Off its Core Business; Momentology 2016 Predictions; Google Search Will Integrate AMP Pages In February 2016, May Get Ranking Boost and Bruce Clays Search Engine Relationship Chart. Not quite as complex as it once was.



Three Billion Dollar CyberMonday Beats Forecasts; Slow March of Penguins Continues into 2016
Air Date: December 3, 2015

0 – CyberMonday beats forecasts with over 3Billion in revenues (or what Google calls lunch), BlackFriday disappoints retailers but was amazing for Amazon. The Slow march of the Penguins Continues into 2016.



Martin Ford and the Rise of the Robots
Air Date: November 26, 2015

0 Silicon Valley-based author Martin Ford, who recently penned the book Rise of the Robots: Technology and the Threat of a Jobless Future, talks to Jim Hedger about what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications.



Succeeding with the Shorty Awards; Adwords Black Friday/Cyber Monday Offers
Air Date: November 12, 2015

0 Google Testing Larger Recipe Descriptions in Search Results; SEMPO Launches 2015 Search Marketer Salary Survey To Assess  Industry Earnings; Plus Adwords Black Friday Cyber Monday Offers plus Jim Hedger and Dave Davies speaks with Greg Galant, the CEO, Co-founder of the Shorty Awards.



Social Media Marketing for Small Business Roundtable
Air Date: November 5, 2015

0 Jim Hedger and Dave Davies host a Social Media Marketing for Small Business Roundtable with David McInnis, Brent Csutoras and David Brown. The roundtable extends from a recently published guide that states “before investing a significant amount of time and capital into a social media campaign, it is important to understand how each of the platforms […]