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About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

Google AdWords Takes Out Exact and Phrase Match; Google DMCA Notices Reach Record High
Air Date: August 21, 2014

0 Google is killing off exact and phrase match in AdWords, Google Webmaster Tools Now More Important for Link Discovery and Cleanup. Google DMCA Notices Reach Record High. Plus, Jim talks to Rustybricks newest employee, an old crotchety Englishman named Lenny. Podcast: Play in new window | Download



Google Penalties for Content Spam Guest Blogging and Manual Spam Action of Webmaster Tools
Air Date: August 14, 2014

0 Google is prepping to issue penalties for content spam guest blogging (vs link spam)?  Google Penalties Reappearing In Manual Spam Action of Webmaster Tools.  Why 3 Google executivess have left for Chinese companies in a year?  Google takes a page from the Pentagons radical ideas factory DARPA. Podcast: Play in new window | Download



Google Gives Ranking Boost To Secure HTTPS/SSL Sites …and The SEO Community Reacts
Air Date: August 7, 2014

0 Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites  and the SEO Industry Reacts. Will Google Ever Update PageRank Again? Right To Be Forgotten To Blame For Removal Of 50 Wikipedia Links From EU Search Results.  Also, Dave proclaims his proactiveness following the recent story where Russian Hackers Amassed Over a Billion Internet Passwords.   Podcast: Play […]



Search Engine Watch Editor Departs; Google Domains Invites Available
Air Date: July 31, 2014

0 Jim, Dave and guest host Jennifer Slegg speak with Danny Goodwin who announced he is Leaving as Editor at Search Engine Watch, plus Google Domains Invites Available Through Google Employees and Google Updates Local Search Algorithm (called Pigeon) With Stronger Ties To Web Search Signals . Podcast: Play in new window | Download



Google Rewrites Quality Rating Guide; Is Web Analytics Dying? Huge Facebook Q2 Earnings
Air Date: July 24, 2014

0 Jim welcomes gust host Jennifer Slegg, founder of the SEM Post, to discuss headlines including: Google Rewrites Quality Rating Guide – What SEOs Need to Know; Engineers Work on Google Penguin Algo Update;  Is Web Analytics Dying? Facebook second quarter earnings:  788 million dollars  up from 331 million last year. Facebook stock  more than doubles  year […]



Microsoft To Cut 18,000 Jobs; Real SEOs Solve Problems; A New Google Sandbox
Air Date: July 17, 2014

0 Microsoft to cut 18,000 jobs, reported to affect marketing, engineering and other areas where there is overlap from Nokia merger; Testing robots.txt files made easier; State of the Industry – Real SEOs Solve Problems; A New Google Sandbox. Podcast: Play in new window | Download



10 Lies You Should Never Believe From SEO Gurus; Gated Content; Flaws in EU Right to be Forgotten Ruling
Air Date: July 10, 2014

0 Jim welcomes  the Director of Director of SEO and SEM for Tribune Publishing Carolyn Shelby. They discuss Gated Content;  Matt Cutts Takes Leave of Absence; 10 Lies You Should Never Believe From SEO Gurus;  Europe starting to see the flaws in the right to be forgotten ruling and Google executives death on Santa Cruz yacht turns lurid with prostitute arrest. Podcast: […]



Is Google Respecting the Right to be Forgotten; Facebook Found Manipulating Users Emotions
Air Date: July 3, 2014

0 Is Google Respecting the Right to be forgotten as Google has informed journalists at the Guardian that pieces they wrote have been removed in compliance with the new EU regulations regarding the Right to be forgotten. Facebook Found Manipulating Users Emotions as a Social Experiment? Plus  Community gets its sixth season, courtesy of Yahoo, Google social network Orkut […]



How Universal Analytics Is Different And What You Should Be Doing Now
Air Date: June 26, 2014

0 Alan K’necht, partner at Digital Always Media, discusses  How Universal Analytics Is Different And What You Should Be Doing Now.  Plus, Google to Remove Author Images from Search Results; Bing’s Duane Forrester Says Adding Schema Markup Is Important For Search Engines and Google announces Android L with Material Design at Google I/O. Podcast: Play in new window | Download



British Columbia Supreme Court Orders Removal of Global Search Listing; Supreme Court of Canada Upholds Internet Users’ Privacy
Air Date: June 19, 2014

0  BC Supreme court orders removal of global search listing;  Supreme Court of Canada Upholds Internet Users’ Privacy; The Amazon Fire Phone;  Google: Avoid Using The noscript For Content You Want Google To Trust  ; 302 Redirected Links Can Cause Google Manual Actions;   YouTube Is About To Delete Independent Artists From Its Site Podcast: Play in new window | Download