New Episodes Air thursday 2 pm Eastern Time

About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

Succeeding with the Shorty Awards; Adwords Black Friday/Cyber Monday Offers
Air Date: November 12, 2015

0 Google Testing Larger Recipe Descriptions in Search Results; SEMPO Launches 2015 Search Marketer Salary Survey To Assess  Industry Earnings; Plus Adwords Black Friday Cyber Monday Offers plus Jim Hedger and Dave Davies speaks with Greg Galant, the CEO, Co-founder of the Shorty Awards.

Social Media Marketing for Small Business Roundtable
Air Date: November 5, 2015

0 Jim Hedger and Dave Davies host a Social Media Marketing for Small Business Roundtable with David McInnis, Brent Csutoras and David Brown. The roundtable extends from a recently published guide that states “before investing a significant amount of time and capital into a social media campaign, it is important to understand how each of the platforms […]

Google Updates Webmaster Guidelines Regarding Mobile Redirects
Air Date: October 29, 2015

0 Google Updates Webmaster Guidelines Regarding Redirects, plus the slow march of the Penguins continues with word from Gary Illyes that it will come sometime.  Also, Jim Hedger and Dave Davies discuss the launch of Youtube Red, and Liability Hammer Comes Down on Google, But Hits Users.

New Government in Canada Good or Bad for Tech; New Updates at Google; Back to the Future Day
Air Date: October 22, 2015

0 Today on Webcology Dave Davies and Jim Hedger discuss whether or not the new government in Canada is good or bad for tech, Michael Wolf’s insights in Business Insider today, new updates at Google, Comscore market rankings, and Back to the Future Day!!

Google Penguin or Penalty? Google Scrubs Ajax Crawl Plans
Air Date: October 15, 2015

0 Google Penguin or Penalty? Google scrubs Ajax crawl plans. Google Trying to Fix Wix Trix; Http to Https – Transfer disavow; The real reason behind HTTPS! Plus, Twitter Inc. lures Google Inc executive Omid Kordestani to become its executive chairman, the latest step in the company’s turnaround efforts.

Google Panda Rolling Out in Increments, Google Authorship and Duplicate Content Issue
Air Date: October 8, 2015

0 Google Panda is reported to be rolling out in increments. Google Authorship not dead? Aggressively attacking hacked spam sites; Study: 29% Of Sites Face Duplicate Content Issues and 80 percent Aren’t Using Microdata. Plus, Jim Hedger and Dave Davies discuss what happened this week at Pubcon Las Vegas 2015 and the creation of a new charity made in the […]

SMX East 2015: Gary Ilyes says HTTPs for SEO is Wrong?
Air Date: October 1, 2015

0 Jim Hedger and Dave Davies discusses the goings on at SMX East 2015 where Gary Ilyes from Google spoke about if you go https for SEO purposes, youre doing it wrong. Plus, the days of virtually free data are ending thanks to mobile.

Local Search Ranking Factors; Google Leads Facebook with App
Air Date: September 24, 2015

1 Jim Hedger and Dave Davies discuss local search ranking factors, a new report that says Google has the fourth most popular app, growing faster than Facebook, Google Analytics changes to hourly default view for behavior. Plus, will be the new ranking signal on Google SERPs.

Useful Applications of Facebook Search for Marketers
Air Date: September 17, 2015

0 David Mihm,  the  ‎Director of Local Search Strategy at Moz, offers Useful Applications of Facebook Search for Marketers following up on his MozCon 2015 presentation where he showcased Graph-powered insights for small-business marketers—with utility well beyond Facebook.

Working Around Accessing Search Queries in Google Search Console; Google Shot the Serif
Air Date: September 3, 2015

0 Jim Hedger and Dave Davies discuss a SERoundtable article where they published a temporary workaround, where users can access the search queries report by after logging into Google Search Console. Plus, Google shot the Serif; Flash Frozen by Google; What has always existed for the Freshman Class of 2019? Also, David Szetela now VP of Search Marketing Operations […]