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About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

Googles Phantom Algorithm Update; What Google Defines As A Doorway Page
Air Date: May 14, 2015

0 Google’s ‘Phantom’ Algorithm Update Hits Websites; Bing To Rank Mobile Friendly Web Pages Better; What Google Defines As A Doorway Page; Right-To-Be-Forgotten: One Year Later; Google has a secret ‘bench’ program.

Windows 10 and the Mobile Future; Google Page Speed andGoogle Webmaster Tool Changes
Air Date: May 8, 2015

0 Microsoft Ignite, Windows 10 and the mobile future; Google Page Speed, Google Webmaster Tool changes; C51 passed – warning to American webmasters; : Twitter and Twediting, plus Why SEOs Should Focus on Googles 498 Other Signals, Not Just Panda and Penguin.

Facebook SOS, Twitter & Google Search & New Advantages In Mobile Search
Air Date: April 30, 2015

0 On today’s episode of Webcology hosts Jim Hedger & Dave Davies dive into the changes in the Twitter & Google search system, discuss the changes in Mobile Search, dive into the history of Microsoft Windows systems and the new Microsoft Edge web browser among many other web related topic. Dive in and enjoy!

Incisive Media parts with ClickZ, SES, and Search Engine Watch; Google Fi, Googlapolypse, or, Mobliegeddon
Air Date: April 23, 2015

0 Incisive Media parts with ClickZ, SES, and Search Engine Watch. Plus, Jim Hedger and Davie Davies discuss Google Fi, Googlapolypse, or, Mobliegeddon, or, Moblapolypse, or yawn….  Facebook’s Friendly – No Friend New Algo, Yahoo vs. MS. Also, Twitter cracks down on trolls and abuse. What could Twitter say that Google would care about?  Sum of Us Petition to get Google […]

Social Media Policy and Direction
Air Date: April 16, 2015

0 Jim Hedger and Dave Davies welcome Melissa Fach , who was recently announced as the new social community manager for Pubcon. We learn how she  will serve as social media manager and director of social media communications, as well as helping set policy and strategic social direction

Conversion Rate Optimization Day; Google To Keep Pushing Panda and Penguin
Air Date: April 9, 2015

0 #CROday: Conversion Rate Optimization Day. replacing the semi-annual Tim Ash in a speedo day. Google will be pushing Panda and Penguin in the future.  Branded sites will not be demoted out of top spot on mobile if they are the right result for the search. Let John Mueller know how to improve webmaster office hours […]

Barry Schwartz to Google? Matt Cutts to Global Runner? Looking Back at April Fools 2015 Pranks:
Air Date: April 2, 2015

0 Looking Back at April Fools 2015 Pranks  as Jim Hedger and Dave Davies discuss Google Backwards —, Google PacMan, Smithsonian Institute’s National Air and Space Museum displayed Wonder Woman’s Jet, MS Dos for Mobile, CERN confirms existence of The Force, Netfilx Binge Responsibly program, Barry Schwartz Hired as New Head of Search Spam at Google AND…guest Bill Hartzer joins […]

Facebook F8 Conference; Is Android Plan B for Microsoft Mobile?
Air Date: March 26, 2015

0 News from Facebook’s F8 Conference as Facebook is trying to embed the Internet into itself, or vice versa. Is Android Plan B for Microsoft Mobile? Weekly meetings with the White House and Google’s persistent presence may have aided in the termination of an FTC antitrust probe. Also, a waste of 80 million dollars? How a startup called Cyanogen could […]

Vanishing Bitcoin; Doorway Pages; Significance of Googles Mobile Friendly Algorithm
Air Date: March 19, 2015

0 Approximately 12 million worth of Bitcoin have vanished, along with the proprietors of the new Dark Market, Evolution. Plus,  Doorway Pages, the significance of Googles Mobile Friendly Algorithm, Windows 10, the Fall of Internet Explorer and the Rise of Spartan and more.

CyberBullying and its Widespread Effect
Air Date: March 12, 2015

0 Discussion on Current Cases of CyberBullying Jim Hedger and Dave Davies welcome Mark Donald, a Litigation Lawyer at MF-Law with focus on commercial, civil and media/defamation matters