New Episodes Air thursday 2 pm Eastern Time

About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

Apple CEO Tim Cook Accuses Google Of Gross Privacy Violations; Google News Publishers Reporting Smooth HTTPS Migration
Air Date: September 18, 2014

0 Tim Cook Accuses Google Of Gross Privacy Violations.  Google News Publishers Reporting HTTPS Migration Going Smoothly; Webmasters Reporting Google Sitelinks Searchbox Now Taking Queries To Their Sites; Apple Tries to Distance Itself From Facebook and Google on Privacy; Bing: 130 Million URLs Removed For URL Keyword Stuffing. Podcast: Play in new window | Download



Facebook Testing Self-Destructing Status Updates? More Penguin and Google Algorithm Update Info
Air Date: September 11, 2014

0 More Penguin and Google Algorithm Update Info; Google Hangouts now offers free voice calls to numbers in the US and Canada; The Economic Viability of Live Digital Conferences; Facebook Testing Self-Destructing Status Updates After Specified Time; Google Knowledge Graph Now With In The News Box. Podcast: Play in new window | Download



SEOs! – Here Come the Holidays! Could DuckDuckGo Overtake Bing?
Air Date: September 4, 2014

0 Hey SEOs! – Here Come the Holidays! Google Hangout Box Now Appears In Search Results; Google will refund at least 19 million dollars to parents billed for purchases their children made; Disavow File Now Enough For Inorganic Links;  Could DuckDuckGo Overtake Bing? Podcast: Play in new window | Download



Why You Should Care About PageRank; Amazon Plans Their Own Online Advertising
Air Date: August 28, 2014

0 Jim and Dave discuss Why You Should Care About PageRank;  Eric Schmidt says unbreakable encryption is coming; Amazon is planning to launch their own online advertising program, which includes replacing all of Googles ads; Google Wins 1.3 Million Dollars  From a Patent Troll; Google Spam Patent Reverse Engineers Local Listings. Podcast: Play in new window […]



Google AdWords Takes Out Exact and Phrase Match; Google DMCA Notices Reach Record High
Air Date: August 21, 2014

0 Google is killing off exact and phrase match in AdWords, Google Webmaster Tools Now More Important for Link Discovery and Cleanup. Google DMCA Notices Reach Record High. Plus, Jim talks to Rustybricks newest employee, an old crotchety Englishman named Lenny. Podcast: Play in new window | Download



Google Penalties for Content Spam Guest Blogging and Manual Spam Action of Webmaster Tools
Air Date: August 14, 2014

0 Google is prepping to issue penalties for content spam guest blogging (vs link spam)?  Google Penalties Reappearing In Manual Spam Action of Webmaster Tools.  Why 3 Google executivess have left for Chinese companies in a year?  Google takes a page from the Pentagons radical ideas factory DARPA. Podcast: Play in new window | Download



Google Gives Ranking Boost To Secure HTTPS/SSL Sites …and The SEO Community Reacts
Air Date: August 7, 2014

0 Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites  and the SEO Industry Reacts. Will Google Ever Update PageRank Again? Right To Be Forgotten To Blame For Removal Of 50 Wikipedia Links From EU Search Results.  Also, Dave proclaims his proactiveness following the recent story where Russian Hackers Amassed Over a Billion Internet Passwords.   Podcast: Play […]



Search Engine Watch Editor Departs; Google Domains Invites Available
Air Date: July 31, 2014

0 Jim, Dave and guest host Jennifer Slegg speak with Danny Goodwin who announced he is Leaving as Editor at Search Engine Watch, plus Google Domains Invites Available Through Google Employees and Google Updates Local Search Algorithm (called Pigeon) With Stronger Ties To Web Search Signals . Podcast: Play in new window | Download



Google Rewrites Quality Rating Guide; Is Web Analytics Dying? Huge Facebook Q2 Earnings
Air Date: July 24, 2014

0 Jim welcomes gust host Jennifer Slegg, founder of the SEM Post, to discuss headlines including: Google Rewrites Quality Rating Guide – What SEOs Need to Know; Engineers Work on Google Penguin Algo Update;  Is Web Analytics Dying? Facebook second quarter earnings:  788 million dollars  up from 331 million last year. Facebook stock  more than doubles  year […]



Microsoft To Cut 18,000 Jobs; Real SEOs Solve Problems; A New Google Sandbox
Air Date: July 17, 2014

0 Microsoft to cut 18,000 jobs, reported to affect marketing, engineering and other areas where there is overlap from Nokia merger; Testing robots.txt files made easier; State of the Industry – Real SEOs Solve Problems; A New Google Sandbox. Podcast: Play in new window | Download