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About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

SEOs: Break Google Rules to Get Top Rankings? Google Slaps Another Guest Blog Network PostJoint
Air Date: April 18, 2014

0 Search Engine Optimization Companies: Break Google Rules to Get Top Rankings? Google Slaps Another Guest Blog Network: PostJoint; Also, returning guest Kristine Schachinger joins Jim and guest host David Harry to discuss the serious vulnerability in the popular OpenSSL cryptographic software library called Heartbleed. Michelle Stinson-Ross of Offers.com discusses social media branding and tells us how […]



Google Starts Blocking Access to Paid Search Keyword Data; Matt Cutts Controversial Interview Post
Air Date: April 11, 2014

0 Googles Matt Cutts Knows 90 Percent  Of Your SEO Questions; Google Starts Blocking Access to Paid Search Keyword Data; Google Takes Down 7 Japanese Link Networks. Also, Jim introduces us to the Runnymede Robotics team seeking funding to get to the FRC World Championships in St. Louis. Related articles across the web Google Robot Obsession; Matt Cutts […]



ClickZ Live New York 2014 Highlights; Google Launches April Fools Pokemon Hunt
Air Date: April 4, 2014

0 ClickZ Live New York 2014 Highlights: Chair Mike Grehan Resigns; Google launches April Fools Pokemon hunt on Google Maps; Google: PageRank Not Popularity Topical PageRank Helps and Authority On Subjects Coming , Related articles across the web April Fools: Pokemon hunting comes to Google Google Adwords Third Party Ad Serving Life After Google Encrypts All Organic Search […]



Social Media Analytics With Alan K’necht and Adam Proehl
Air Date: March 27, 2014

0 Recapping their Pubcon New Orleans 2014 presentation on Social Media Analytics ,  Alan K’necht from Digital Always Media and Adam Proehl from  NordicClick. They discuss the importance of context when reporting your metrics, the dangers of allowing a young intern to manage your Social Media and how to get people to care about your social media […]



MyBlogGuest Publishers Receiving Google Penalties
Air Date: March 21, 2014

2 MyBlogGuest Publishers Receiving Google Penalties, and one of those publishers, Ann Smarty from MyBlogGuest and Internet Marketing Ninjas  Responds  to Google’s Action Against MyBlogGuest. MyBlogGuest is  a well-known service that helps pair writers and blogs for guest blogging. Related articles across the web Ann Smarty of MyBlogGuest Responds To Google Penalty by @mattsouthern Google’s Matt Cutts Implies […]



Return of the Keyword? New Google Search Results Design Goes Live
Air Date: March 13, 2014

0 Return of the Keyword? Google Makes It Official: New Search Results Design Goes Live For All; Google Now Targeting Italian and  Spanish Link Spammers; Google To Publishers Concerned Over The Knowledge Graph; Searchers Still Need Your Content     Related articles across the web Google Search Algorithm Gets Fresh Change SMX Advanced 2009 Recap AdTech New York […]



Google Indexing Bug Causes Web To Read Lorem Ipsum; Tweet Showing How Google Itself Is Scraper Site Goes Viral
Air Date: March 7, 2014

0 Google Indexing Bug Causes The Web To Read Lorem Ipsum; Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral ;  As Google Upgrades Google Maps Business Listings, Conflicts Happen Including Duplicate Listing Issues Related articles across the web   Odd Google Indexing Bug Causes The Web To Read “Lorem Ipsum”   Podcast: Play in […]



Apple Retires Snow Leopard; Google Project Ara Goes Live
Air Date: February 28, 2014

0  Apple is having a bad week:, Retires Snow Leopard, 1 in 5 macs at risk; Another bug in iPhone means more problems for users; Google teasing 34 cities with Fiber Also, Project Ara is announced, site goes live. We learn about the Ambitious 2 year plan to create modular smartphone, while explaining why Google bought and sold  Motorola but […]



Under the Influence with Terry O’Reilly
Air Date: February 21, 2014

0 Jim and Dave welcome Canadian broadcast producer and personality Terry O’Reilly, best known as host of the CBC Radio One series O’Reilly on Advertising, The Age of Persuasion, and most recently Under the Influence. Podcast: Play in new window | Download



Are Publishers Overselling Social Traffic at the Expense of Search?
Air Date: February 13, 2014

0 Are Publishers Overselling Social Traffic at the Expense of Search?  Comcast to Acquire Time Warner Cable for 45.2 Billion Dollars; Faceted navigation best (and 5 of the worst) practices; Infinite scroll search-friendly recommendations Related articles across the web Comcast set to acquire Time Warner Cable in $45.2-billion friendly deal Podcast: Play in new window | Download