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About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

Amazon Is Main Competitor to Google? Google Admits Spam Is A Hard Problem For User Generated Content Sites
Air Date: October 16, 2014

0 Google Same-Day Delivery Expands; Schmidt Says Amazon Is Main Competitor;  Google Admits Spam Is A Hard Problem For User Generated Content Sites ; Is It Too Late To Disavow Links Once They Show In Google Webmaster Tools;  Google Now Testing Mobile-Friendly Text Notices In Search Results;  New Eye-Tracking Study from Gord Hotchkiss. Podcast: Play in […]



Canadian Shoppers Consult Smartphones Before Buying; Facebook Hyper-Local Ads
Air Date: October 9, 2014

0 Canadian shoppers wont make purchases in-store before pulling out their phone, suggests report. Facebook Launches Hyper-Local Ads. Google+ isn’t dying anytime soon, says Googles new head of social media David Besbris. TopSEOs removed from Google index. Plus, we get a look into the  Google Cloud Platform with Jeff James from Petri, and a PubCon 2014 with […]



SEMPO Organizes Search Marketing Code of Ethics Meeting
Air Date: October 2, 2014

1 SEMPO and Other Leading Search Marketing Groups Unite in Call for Delegates to Frame Search Marketing Code of Ethics as an Initial Organizational Meeting is set to be held at Pubcon 2014 in Las Vegas. SEMPO President Emeritus and SEO Rockstars host  Chris Boggs fills us in. Podcast: Play in new window | Download



Matt Cutts Returns ,Taunts Black Hat SEOs ; Google Severely Hits Private Blog Networks
Air Date: September 25, 2014

0 Google Senior Engineer Matt Cutts Returns ,Taunts Black Hat SEOs; Google Severely Hits Private Blog Networks; Also,  Yahoo was, for a time this week, completely worthless, at least on paper. Jim and Dave explain how that went down. Podcast: Play in new window | Download



Apple CEO Tim Cook Accuses Google Of Gross Privacy Violations; Google News Publishers Reporting Smooth HTTPS Migration
Air Date: September 18, 2014

0 Tim Cook Accuses Google Of Gross Privacy Violations.  Google News Publishers Reporting HTTPS Migration Going Smoothly; Webmasters Reporting Google Sitelinks Searchbox Now Taking Queries To Their Sites; Apple Tries to Distance Itself From Facebook and Google on Privacy; Bing: 130 Million URLs Removed For URL Keyword Stuffing. Podcast: Play in new window | Download



Facebook Testing Self-Destructing Status Updates? More Penguin and Google Algorithm Update Info
Air Date: September 11, 2014

0 More Penguin and Google Algorithm Update Info; Google Hangouts now offers free voice calls to numbers in the US and Canada; The Economic Viability of Live Digital Conferences; Facebook Testing Self-Destructing Status Updates After Specified Time; Google Knowledge Graph Now With In The News Box. Podcast: Play in new window | Download



SEOs! – Here Come the Holidays! Could DuckDuckGo Overtake Bing?
Air Date: September 4, 2014

0 Hey SEOs! – Here Come the Holidays! Google Hangout Box Now Appears In Search Results; Google will refund at least 19 million dollars to parents billed for purchases their children made; Disavow File Now Enough For Inorganic Links;  Could DuckDuckGo Overtake Bing? Podcast: Play in new window | Download



Why You Should Care About PageRank; Amazon Plans Their Own Online Advertising
Air Date: August 28, 2014

0 Jim and Dave discuss Why You Should Care About PageRank;  Eric Schmidt says unbreakable encryption is coming; Amazon is planning to launch their own online advertising program, which includes replacing all of Googles ads; Google Wins 1.3 Million Dollars  From a Patent Troll; Google Spam Patent Reverse Engineers Local Listings. Podcast: Play in new window […]



Google AdWords Takes Out Exact and Phrase Match; Google DMCA Notices Reach Record High
Air Date: August 21, 2014

0 Google is killing off exact and phrase match in AdWords, Google Webmaster Tools Now More Important for Link Discovery and Cleanup. Google DMCA Notices Reach Record High. Plus, Jim talks to Rustybricks newest employee, an old crotchety Englishman named Lenny. Podcast: Play in new window | Download



Google Penalties for Content Spam Guest Blogging and Manual Spam Action of Webmaster Tools
Air Date: August 14, 2014

0 Google is prepping to issue penalties for content spam guest blogging (vs link spam)?  Google Penalties Reappearing In Manual Spam Action of Webmaster Tools.  Why 3 Google executivess have left for Chinese companies in a year?  Google takes a page from the Pentagons radical ideas factory DARPA. Podcast: Play in new window | Download