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About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

SMX East 2015: Gary Ilyes says HTTPs for SEO is Wrong?
Air Date: October 1, 2015

0 Jim Hedger and Dave Davies discusses the goings on at SMX East 2015 where Gary Ilyes from Google spoke about if you go https for SEO purposes, youre doing it wrong. Plus, the days of virtually free data are ending thanks to mobile.

Local Search Ranking Factors; Google Leads Facebook with App
Air Date: September 24, 2015

1 Jim Hedger and Dave Davies discuss local search ranking factors, a new report that says Google has the fourth most popular app, growing faster than Facebook, Google Analytics changes to hourly default view for behavior. Plus, will be the new ranking signal on Google SERPs.

Useful Applications of Facebook Search for Marketers
Air Date: September 17, 2015

0 David Mihm,  the  ‎Director of Local Search Strategy at Moz, offers Useful Applications of Facebook Search for Marketers following up on his MozCon 2015 presentation where he showcased Graph-powered insights for small-business marketers—with utility well beyond Facebook.

Working Around Accessing Search Queries in Google Search Console; Google Shot the Serif
Air Date: September 3, 2015

0 Jim Hedger and Dave Davies discuss a SERoundtable article where they published a temporary workaround, where users can access the search queries report by after logging into Google Search Console. Plus, Google shot the Serif; Flash Frozen by Google; What has always existed for the Freshman Class of 2019? Also, David Szetela now VP of Search Marketing Operations […]

5 Awesome Rich Snippet Plugins And Mobile Assistant Sprawl With Cortana, Siri, and Google Now
Air Date: August 27, 2015

0 Jim Hedger and Dave Davies discuss 5 awesome rich snippet plugins for WordPress users, and Facebook M adds to mobile assistant sprawl with Cortana, Siri, and Google Now.  They also talk about the fake “women’ scandal on Ashley Madison, and the Google Street View car getting hit with tomatoes at a Spanish tomato-throwing […]

Mobile Marketing Discussion with Moxie; Matt Cutts Still with Google
Air Date: August 20, 2015

0 Matt Cutts Still with Google, Leave continues through end of the year.  New Bug with Indexed URLS in Google Search Results ; Social Signals do not directly impact Google search rankings. Plus Jim Hedger and Dave Davies welcomes the team from Mobile Moxie to discuss all thing mobile with Cindy Krum and Emily Grossman

Technical Sites Not Ranking Problem in Google; Google Ignores Links to 404s
Air Date: August 13, 2015

0 Technical Sites Not Ranking Problem in Google;Google Ignores Links to 404s; Does Wikipedia Really Have a Google Problem; Sesame Street Headed to HBO; Google User Actions not Ranking Factor; Google Marriage Proposal Fail.

Google Panda 4.2 Continues; New Study Finds Non Mobile Friendly Sites Disappearing From Results.
Air Date: August 6, 2015

0 Google Panda 4.2 Continues; New Study Finds Non Mobile Friendly Sites Disappearing From Results. Facebook Patents Technology to Give Lenders Leverage over Borrowers based on social connections.  Plus, Windows 10 Raves, Stephen Harper and Netflix and more.

Make Re-Marketing a Part of Your Marketing; SEMPost Turns 1-Year Old
Air Date: July 30, 2015

0 PPC and Performance Marketer Duane Brown following his presentation at MozCon on delightful re-marketing. Duane discusses with Jim Hedger and Dave Davies about the importance of making re-marketing a part of your marketing strategy. Plus,  SEMPost Turns 1-Year Old and Jennifer Slegg comes on to discusses the milestone.

Google Panda Slow Load; Content Delivery Networks and SEO
Air Date: July 23, 2015

0 Google Panda Slow Load; Content Delivery Networks and SEO; XML Sitemap counts should be correct again; Google lets users map their steps; Google Maps’ New Timeline Is a Walk Down Memory Lane; Google wants to index your real-world experiences and make them searchable; Google: HTTPS Acts As A Dealbreaker In A Google Ranking Tie