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About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

Microsoft to Involve Facebook; Facebook Ads and GM Cars
Air Date: May 22, 2012

Microsoft plans to roll out a revised version of its Bing search engine that includes a way to involve Facebook friends in the search process. Plus, Micheline Maynard discusses a recent Forbes article on Whats The Real Problem: Facebooks Ads, Or GM Cars?



Penguin and Panda; LinkedIn purchase of SlideShare: Facebook IPO Roadshow
Air Date: May 10, 2012

Dave discusses his appearance on Ecom Experts and how ecommerce is being affected by the Penguin and Panda Updates. Also, the LinkedIn purchase of SlideShare otherwise referred to by Jim as Powerpoint in the Clouds for 118.8 million dollars. Plus, a look into the Facebook IPO Roadshow as the social network looks to pitch its initial public stock offering.



Google Penguin and Panda Updates; SMX Toronto 2012 Recap
Air Date: May 3, 2012

Jim and Dave discuss the Google Penguin and Panda Updates with Michael David, the author of WordPress 3.0 Search Engine Optimization. Plus Jim recaps the highlights from SMX Toronto 2012.



YummyMummyClub; Parked Domain Pages; Inbound Link Counts
Air Date: April 19, 2012

We learn about the YummyMummyClub as we speak with journalist, TV personality, former MuchMusic VJ, writer and composer Erica Ehm.

Headlines this week include Google Going After Parked Domain Pages? Watch Your Inbound Link Counts; Torontos Village Idiot Mayor Makes Boing Boing.



Facebook buys Instagram: Good or Bad for the IPO; Yahoo Layoffs and Reorganization
Air Date: April 12, 2012

Facebook buys Instagram: Good or Bad to Buy Before for the IPO, and will they try to buy Pinterest. Jim and Dave also discusses the Yahoo Layoffs and what CEO Scott Thompson plans for reorganization.



Unnatural Links; Deindexing Blog Networks; 50 New Google Search Changes
Air Date: April 5, 2012

Google Cracking Down on Unnatural Links, Deindexing Blog Networks; New Yahoo CEO Scott Thompson sweeps out 2,000 employees in purge; Breaking Down 50 New Google Search Changes



Over Optimization Penalty; Evolution of Google With Social Search
Air Date: March 30, 2012

Jim and Dave discuss Google and the Over Optimization Penalty that Matt Cutts announced to allegedly level the playing ground. They also discuss a Bill Slawski post on the Evolution of Google With Social Search.



Former Googler Opens Up About Google +, Privacy; Forbes Rant
Air Date: March 15, 2012

Jim and Dave discuss how former Googler James Whittaker openly blogs about about how Google is now obsessed with harvesting peoples private information and saying their social media efforts with Google + have been a failure threatened by Facebook. Jim also serves an extensive Forbes rant.



Google +1 Button Goes Red and Gives Thanks; How To Blog Posts
Air Date: March 9, 2012

Google has made a couple of changes involving the +1 buttons, including that the color scheme is changing to white and red, plus Signed-in Google users can now thank others for hitting the +1 button. Jim and Dave also discuss a Search Engine Journal post entitled Are We Putting Ourselves Out of Business With All These How To Blog Posts?



Resources for Stocking Your Internet Marketing Toolkit
Air Date: March 1, 2012

Resources for Stocking Your Internet Marketing Toolkit, Dave takes us through a Search Engine Watch post that helps us separate the good from the bad, the expensive from the inexpensive and figure out how to tell when the price difference is worth it?
Jim and Dave discuss the Death of Conservative activist Andrew Breitbart that lead to lots of negative Twitter comments.



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