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About Webcology

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

Latest Show Episodes & Updates

Suggesting Improvements to Google Search and WebmasterTools
Air Date: January 15, 2015

0 Make suggestions to Google for improvements to Google Search and WebmasterTools; Is Facebook really a path to the KnowledgeGraph? Facebook WORK. Like Google’s Wave but Facebookier.Canadian Economy facing difficulties. CDN Dollar dropping effectively offering US customers a 15 percent discount which could be 20 percent tomorrow. Google Domains now open to all US residents. Podcast: Play in new window | Download



2015: The Year of The Podcast; Moz Responds to Controversial Whiteboard Friday Article
Air Date: January 8, 2015

0 Moz responds to a  Controversial Whiteboard Friday article , plus Jim Hedger and guest host Kristine Schachinger discuss the Charlie Hebdo magazine terrorist attack, why everyone is talking about why 2015 is the year of podcasting, SEO misinformation and the appearance of a SEO expert on the Celebrity Apprentice UK. Podcast: Play in new window | Download



Basics About BitCoin; Secret SEO Chats and State of the Industry
Air Date: January 1, 2015

0 Understanding  BitCoin with Stephen DeMeulenaere, the founder of Complementary Currency Resource Center and fellow at Qoin. Plus, Jim talks about the value and importance of  SEO chats that are hidden in various places on the web and why many of these places exist in today’s search marketing world. Podcast: Play in new window | Download



Dana Lookadoos Road to Recovery; Terry O Reilly and Under the Influence
Air Date: December 25, 2014

0 Jim and Dave welcome Dana Lookadoo who  recalls her near-fatal bike accident and long recovery process, plus Canadian broadcast producer and personality Terry O’Reilly, best known as host of the CBC Radio One series Under the Influence. Podcast: Play in new window | Download



AliBaba IPO, Google Glasses, Uber, Netflix: The Biggest Search Stories of 2014
Air Date: December 18, 2014

0 The Biggest Search Stories of 2014 from the Good (Google and Mobile , The SEM Post, AliBaba IPO, The Bad (Google Glasses, Net Neutrality Debate, Facebook Messenger App) and the Ugly (Sellout of Incisive Media and the decline of SEW, Uber vs the World, Bendable iPhones. Jim and Dave also discuss  Google Chrome Wants to […]



Most Downloaded Apps on Google Play in 2014; Sir Tim Berners-Lee on Right to be Forgotten
Air Date: December 11, 2014

0 Most Downloaded Apps on Google Play in 2014; Plus, Jim and guest co-host Kristine Schachinger comments on Sir Tim Berners-Lees comments on The Right to be forgotten, saying this right to be forgotten — at the moment, it seems to be dangerous, and that the right to access history is important. Also, A Google bug? […]



Yahoo Sees Big Search Bump From Firefox; Google Penguin Will, like Panda, Keep on Running
Air Date: December 4, 2014

0 Yahoo Sees Big Search Bump From Firefox Deal; Plus, a handy flowchart from Janet Driscoll Miller which always ends at Consult an expert. Thus,  its an excellent guide. Yahoo 2014 Top Searched Terms. In a Google Hangout hosted by Google spokesman John Mueller, John suggests Penguin will, like Panda, just keep on running. This means […]



Google Search Results Are Free Speech in the U.S; Google Rolling Out Mobile Friendly Label
Air Date: November 21, 2014

0 Google Search Results Are Free Speech in the U.S;  Google rolling out Mobile Friendly label;  Is Google Penalizing Websites With Disallowed Pages?  Google Rewrites Quality Rating Guide – Refresh Yourself on What SEOs Should Know; Google’s DoubleClick Outage Affected 55,000 Websites For Nearly Two Hours; They’re back…Google News Testing Tiny Video Thumbnails Alongside Images Podcast: Play […]



SEO Brings More Visitors to Twitter.
Air Date: November 13, 2014

0 Google Says Over 50 percent Of Navigations Are Now Over HTTPS Twitter notes SEO brings 10 times more visitors to their website.  Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its […]



Digital Marketing in 2015 Predictions; Is Matt Cutts…Leaving Google For Good?
Air Date: November 6, 2014

0 Digital Marketing in 2015 Predictions;  Is Matt Cutts…leaving Google  for good? Matt makes an announcement about extending his already long leave with Google. Kristine Schachinger of SitesWithoutWalls guest hosts. Podcast: Play in new window | Download