About Weapons of Mass Marketing

Welcome to your Do-It-Yourself internet marketing show, hosted by Raven product manager Jon Henshaw and product marketing manager Taylor Pratt. They’ll share advice and their favorite tools for PPC, social media, affiliate marketing, SEO and more.

Latest Show Episodes & Updates

Facebook Comments and the Google +1 Button
Air Date: June 22, 2011

Taylor and Jon discuss Why and how to use Facebook Comments on your blog via the Facebook Comments social plugin. They also continue their ongoing discussion on Google +1, and How to install Google +1 button for pages (but should you?)



Affiliate Marketing Competitors, Programs and Strategies
Air Date: May 10, 2011

Internet Marketing and SEO consultant Rae Hoffman-Dolan discusses competitors, programs and strategies affiliate marketing and how she built a site about all things BlackBerry called BBGeeks.com and how it gets over a million page views per month.



How Well Can Google +1 Do?
Air Date: April 5, 2011

Taylor and Jon debate on the success of Google Plus One, their new social product that competes directly with the Facebook like button.



Tools and Strategies for Content Optimization Part 2
Air Date: February 8, 2011

The discussion continues as Taylor, Jon and guest Arienne Holland discuss Tools and Strategies for Content Optimization, initially when it comes to keyword research. They also discuss what kind of keywords and tags should be chosen in order to generate link returns.



Tools and Strategies for Content Optimization
Air Date: January 18, 2011

Taylor, Jon and guest Arienne Holland discuss Tools and Strategies for Content Optimization, initially when it comes to keyword research. They also discuss what kind of keywords and tags should be chosen in order to generate link returns.



Favorite Web Tools of 2010
Air Date: December 14, 2010

What were your favorite web tools of 2010? Taylor and Jon run their favorites including AlfredApp, Mockflow, ActionMethod, Elance, Copypress, WordPress SEO and many others.



Creating Custom Ranking Algorithms
Air Date: November 2, 2010

Creating Custom Ranking Algorithms with CustomRank, which Raven released in proof-of-concept form last week. Taylor and Jon share thoughts on why its important for Internet marketers to create their a custom ranking algorithm, with examples from those who have already started using CustomRank.



SEO Essentials for Optimizing your CMS
Air Date: October 13, 2010

SEO essentials for optimizing your CMS, hosting and writing good code as Jon and Taylor discuss how they used custom themes and HTML5 towards a recent website redesign.



Best Tools for Conducting a SEO Audit
Air Date: September 7, 2010

Jon and Taylor bring you the debut episode by discussing their favorite tools when conducting an SEO Audit. They look at the technical factors such as site architecture, content factors such as keywords and external factors like the backlink profile of your website.