Avoid Direct Address is the message of the PRWeb Tip of the week. Avoid Direct Address so that your press release will not resemble an advertisement.
This weeks tip says to Rethink Concept of News. Just because you don’t have anything to announce does not mean you do not have to put out a press release.
This weeks tip recommends writing in a neutral font, so that your press release does not look like advertisement or hype.
This week’s PR Web Tip recommends using Quotes to create Tone and Voice to your press release, and how it adds a voice to a news announcement.
This week’s PRWeb Tip deals with Concise Content, and how to include as many details as possible into your press release.