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	<title>Comments on: Best Search Strategies-SEO versus PPC</title>
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		<title>By: Successful Berkshire AdWords Clinic &#124; NeedleMine</title>
		<link>http://www2.webmasterradio.fm/townhall-meeting/2009/best-search-strategies-seo-versus-ppc/comment-page-1/#comment-189</link>
		<dc:creator>Successful Berkshire AdWords Clinic &#124; NeedleMine</dc:creator>
		<pubDate>Thu, 30 Jul 2009 16:44:46 +0000</pubDate>
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		<description>[...] You can quite easily create a transaction-oriented landing page for a Google AdWord out of informational SEO content on your website. As revealed in the clinic, visitors to your website that arrive via organic links are &#8220;browers&#8221; looking for information, whereas visitors to your website that arrive via an AdWord are much more likely to engage in transactive behavior even if they are visiting the same content [this is a citation from a study by EngineReady.com and outlined on Webmaster Radio on 7/28/2009]. [...]</description>
		<content:encoded><![CDATA[<p>[...] You can quite easily create a transaction-oriented landing page for a Google AdWord out of informational SEO content on your website. As revealed in the clinic, visitors to your website that arrive via organic links are &#8220;browers&#8221; looking for information, whereas visitors to your website that arrive via an AdWord are much more likely to engage in transactive behavior even if they are visiting the same content [this is a citation from a study by EngineReady.com and outlined on Webmaster Radio on 7/28/2009]. [...]</p>
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