Best Search Strategies-SEO versus PPC
July 28, 2009
Learn about a recent study conducted by EngineReady.com on Search Engine Optimization versus pay-per-click, and which tactics bring the highest converting and most engaged traffic. Engine Ready’s President and CEO Jamie Smith joins WebmasterRadio.FM’s Jim Hedger.
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[...] You can quite easily create a transaction-oriented landing page for a Google AdWord out of informational SEO content on your website. As revealed in the clinic, visitors to your website that arrive via organic links are “browers” looking for information, whereas visitors to your website that arrive via an AdWord are much more likely to engage in transactive behavior even if they are visiting the same content [this is a citation from a study by EngineReady.com and outlined on Webmaster Radio on 7/28/2009]. [...]