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About Search Pulse

The Search Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. The Search Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry. Show notes can be found at http://www.seroundtable.com/category/search_pulse

Latest Show Episodes & Updates

Memorial Day, Yahoo! Search Update, Search Share, AdWords, Elis SEW, Ask.com Ads
Air Date: May 29, 2007

Chris and Barry discussed the Memorial Day weekend news and logos or lack there of. We also review the latest Yahoo! Search index update. We discussed the recent search market share figures released last week. Google banned essay writing ads, go figure. Elisabeth is leaving Search Engine Watch for Zonder. People are now critisizing Ask.coms unabommer ads, but is this what Ask.com wanted?



Universal Search, Microsoft Buys Chris, AdSense MFAs, Google Hot Trends, SEO, Link Bait
Air Date: May 22, 2007

In this show we chatted about Google’s new Universal Search approach. Microsoft is set to buy Chris Boggs’ company, Avenue A/Razorfish. Google is shutting down AdSense arbitrage MFAs. Google launched hot trends, and we also talked about SEO, linking, anchor text, ip stuff and 301 redirects. Plus we discussed other stories involving Google, Yahoo, Ask.com and Live.com.



Search Mothers Day, Google One Box, Google Relations, Penalties, Fake Bans, AdWords
Air Date: May 16, 2007

We thanked the wonder mothers by showing off some of the search engine logos for the day. We discussed Google one box results found in the middle of the Google results. Google Webmaster relations was a hot topic in this podcast. Plus we discussed other stories involving Google, Yahoo, Ask.com and Live.com.



Yahoo and Microsoft, Robots-NoContent, Google Hell, .Edu Links, AdSense Terms, Earnings, adCenter, Twitter
Air Date: May 8, 2007

Todd Malicoat aka Stuntdubl joined us to give us some really great tips on obtaining .edu links. Outside of that we talked about the Microsoft and Yahoo possible merger. Yahoo’s new robots-nocontent tag and Matts rebuttal of the so called Google Hell. We also talked about AdSense topics, Microsoft adCenter topics, AdWords and more topics.



PubCon vs. SES, Links, PageRank, Virus AdWords, News Search, iGoogle
Air Date: May 2, 2007

We chatted about PubCon versus Search Engine Strategies conferences going head to head. We had several discussions on Google PageRank. We talked about the AdWords malware issue and how Google News is being integrated into search results. Plus we talked about iGoogle, Googles new personalized front.



Google and Yahoo Earnings, Web History, Virginia Tech, Remove Content, Anchor Text, SEO Content, PPC
Air Date: April 24, 2007

We talked about Google and Yahoos first quarter earnings. We discussed the pros and cons of Google’s new web history solution. Google News put the Virginia Tech news in the entertainment category. We discussed some PPC and SEO topics and much more.



SES NY, Paid Links, Ask.coms Edison, Yellow Ads, Google.com Shakes, Sitemaps, DoubleClick, Yahoo Site Explorer, Google Voice
Air Date: April 17, 2007

We discussed our extremely comprehensive and detailed job covering the SES NY conference. We then had a 15 minute conversation about paid links based on some recent blog posts by Googles Matt Cutts. We had a brief conversation on Ask.coms new algorithm, Edison. Followed by yellow Google ads, a Google.com update, support for sitemaps autodiscovery, the DoubleClick acquisition and much more.



April 1, SEOmoz Factors, Google Yellow Ads, Yahoo Shorter Descriptions, Sitemaps Autodiscovery
Air Date: April 11, 2007

Ben and Chris chatted about how the search community celebrated April Fools Day. They also brought in Rebecca from SEOmoz to discuss their new Ranking Factors document. They discussed Google changing the AdWords from blue to yellow (I think). They talked about how Yahoo! has shortened the search ad descriptions. The search engines united with auto-discovery on Sitemaps; including Google, Yahoo!



Google PPA, Google Anchor Text, Microsoft Live Update, SEO Factors, Yahoo! Search Directory
Air Date: March 28, 2007

Google officially launched the beta of Pay Per Action ads, so we had a fifteen minute discussion on that topic to lead off. Then we discussed the new anchor text reports from Google. Followed by a Microsoft Live.com Search update. Then we discussed site SEO factors versus page SEO factors. We talked about Yahoo! Search results missing the directory links, Google anonymizing data, Google testing a new user interface and much more.



Google & Yahoo Link Updates, Searching Searches, Keyword Volume at AdWords, Getting a Job at Google, 404 Pages
Air Date: March 13, 2007

We had a bit of a conversation on the link updates at Google Webmaster Central and Yahoo! Site Explorer. Chris and I also talked about Google’s new guideline on not searching search results pages. We talked more about AdWords keyword tool and getting a job at Google.