SearchCast Returns: MicroHoo Special Edition :The Microsoft Yahoo Search Deal
June 29, 2009 by Daron Babin
Filed under Episodes
Several people asked for the SearchCast to return in light of the Microsoft Yahoo deal announced this week. So it did! Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.
Podcast: Play in new window | Download (35.9MB)
Google AdWords Now With Real Time Quality Score, First Page Bid
August 26, 2008 by Daron Babin
Filed under Episodes
Google AdWords Now With Real Time Quality Score, First Page Bid; Optimizing Google OneBox and Yahoo! Shortcut Local Listings; Forming Good Title Tags for Local Businesses.
Podcast: Play in new window | Download (33.0MB)
Yahoo Introduces Contextual Display Ad Targeting To RightMedia Exchange
August 5, 2008 by Daron Babin
Filed under Episodes
Yahoo Introduces Contextual Display Ad Targeting To RightMedia Exchange; Google Sued For Patent Infringement Over AdSense; Google Loses Richard Kimber To Friendster and Yahoo Loses Adam Hyder To Jobvite.
Podcast: Play in new window | Download (13.9MB)
Googles New Search Customization Messages; Live Search Hotspots
July 30, 2008 by Daron Babin
Filed under Episodes
Googles New Search Customization Messages; Live Search Hotspots; YouTube Sued By Italian Broadcaster Mediaset; Comparing Search Engine Performance: How does Cuil Stack Up to Google, Yahoo!, Live and Ask.
Podcast: Play in new window | Download (24.1MB)
Google Launches Knol – Should Wikipedia Worry? Will Google Buy Digg?
July 23, 2008 by Daron Babin
Filed under Episodes
Google launches Knol. Wikipedia-killer or something else? Will Google buy Digg? Should Yahoos enhanced listings be better? Searching for video by geography on YouTube. Google Universal Search again delivers not safe for family viewing images.
Podcast: Play in new window | Download (14.4MB)
Yahoo and Icahn Sitting In A Tree; Google Sued Over Domain Parked Ads
July 21, 2008 by Daron Babin
Filed under Episodes
Yahoo and Icahn united; will they resist Microsoft or join? Google gets out of trademark lawsuit but gets sued for ads on parked domains. Google’s search share dips slightly but volume goes up. Weird things on Google Trends.
Podcast: Play in new window | Download (15.4MB)
