Department Store JCPenney Fires Back at Google and New York Times Over an SEO Controversy. Mikkel and Dave discuss the New York Times story that states how JC Penney allegedly gamed Googles page-ranking algorithm, which artificially made them a top search result.
Is WikiLeaks The Greatest Linkbait This Year? Mikkel and discuss that plus they discuss a New York Times article that involes online shopping and the Google search bar.
In-House SEO For Large Organizations is the focus of Marshall Simmonds, Chief Search Strategist for the New York Times Co., and the CEO of Define Search Strategies.
Marshall gives his backstory being part of the early SEOs that situated in Bend, Oregon, and the day-to-day situation his team deals with at the New York Times with optimizing content.