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About Strike Point

The first European Show of its kind, addressing issues faced by European Webmasters regarding Search Engine Marketing and Optimization. Expect to be informed on the nuances of maximizing earnings revenue from a European perspective. Irreverent, cocky and experienced…don't let the Eurotrash fool you! These guys are true experts and a show to not be missed.

Latest Show Episodes & Updates

Google Search Privacy Protection
Air Date: October 31, 2011

Google makes a significant change to protect the search privacy of users. Mikkel and Jason discuss the impact of the move as well as how by default, how the search engine will encrypt the search sessions of anyone signed in to Google.



Google Antitrust White Paper
Air Date: October 17, 2011

FairSearch, a group of search companies including Microsoft which lobbies that Google is too dominant, has sent a white paper outlining its anti-trust concerns about Google to the 50 state attorneys general in the US. Mikkel and Jason discuss that plus How Google got a Patent For Google Doodles.



The Highs and Lows of Google+ and Yahoo
Air Date: October 10, 2011

Traffic plunges for Google+ as 60% of users log off; Jerry Yang may be raising funds to take Yahoo private. David Naylor has the top ranking in Google Search ranking competition to rank highest for theA4U Expo Bavarian Beer and Sausage on stand 50.



Conversion Optimization and Panda 2.5
Air Date: October 3, 2011

Mikkel has on his new guest host Jason Duke, Owner and Director of Strange Logic, the creators of Pzyche. Listen in as they discuss Converison Optimization techniques, and their opinions on Panda 2.5.



Global Search Engine Marketing
Air Date: August 29, 2011

Mikkel speaks with Kristjan Mar Hauksson from Nordice Marketing about his book Global Search Engine Marketing: Getting Better International Search Engine Results, which he co-wrote with fellow SEO, Anne Kennedy.



Social Media and its Tie-In to SEO
Air Date: August 22, 2011

Mikkel discusses social media and how it ties into search today, plus how you get more of those damn mentions, likes, shares and retweets now that they count so much in SEO with guest co-host Li Evans, author of Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media and Co-Founder and CEO of LiBeck Integrated Marketing.



International SEO and SEM
Air Date: March 28, 2011

Mikkel discusses International SEO and SEM and Selling Search to the C-Suite Bill Hunt, SES Advisory Board Member and President of Back Azimuth Consulting.



Was JCPenney Buying Links?
Air Date: February 14, 2011

Department Store JCPenney Fires Back at Google and New York Times Over an SEO Controversy. Mikkel and Dave discuss the New York Times story that states how JC Penney allegedly gamed Googles page-ranking algorithm, which artificially made them a top search result.



Google Willing To Change Search To Avoid EU Fight
Air Date: February 7, 2011

Google is Willing To Change Search To Avoid EU Fight as Eric Schmidt, the new executive chairman of Google, has revealed that the search giant wants to come to a deal with the European Commission over its inquiry into Googles dominance in search.



Google Content Farm Algorithm Underway
Air Date: January 31, 2011

Matt Cutts reports that with Google Content Farm Algorithm Underway, they will be evaluating multiple changes that should help drive spam levels even lower.



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