SES London 2012; SEOs and Collaborating with Ad Agencies
February 27, 2012 by Daron Babin
Filed under Episodes
Mikkel and Jason briefly recap SES London 2012, and discuss the challenges they have encountered in building search marketing campaigns for clients while working with advertising agencies that might have a different approach. Also, don’t miss what could arguably the quickest analysis of Google Panda, one year later.
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Google Changing Privacy Policy, But What About Privacy Settings
February 20, 2012 by Daron Babin
Filed under Episodes
Mikkel and Jason discuss the plans by Google to replace the existing Privacy Policy. Meanwhile, reports are out that Google had sidestepped privacy settings in Safari, Microsoft announced today it had discovered they had done the same with Internet Explorer.
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Google Search Privacy Protection
October 31, 2011 by Daron Babin
Filed under Episodes
Google makes a significant change to protect the search privacy of users. Mikkel and Jason discuss the impact of the move as well as how by default, how the search engine will encrypt the search sessions of anyone signed in to Google.
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Google Antitrust White Paper
October 17, 2011 by Daron Babin
Filed under Episodes
FairSearch, a group of search companies including Microsoft which lobbies that Google is too dominant, has sent a white paper outlining its anti-trust concerns about Google to the 50 state attorneys general in the US. Mikkel and Jason discuss that plus How Google got a Patent For Google Doodles.
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The Highs and Lows of Google+ and Yahoo
October 10, 2011 by Daron Babin
Filed under Episodes
Traffic plunges for Google+ as 60% of users log off; Jerry Yang may be raising funds to take Yahoo private. David Naylor has the top ranking in Google Search ranking competition to rank highest for theA4U Expo Bavarian Beer and Sausage on stand 50.
Jason also offers listeners a call to action to sign a petition onDeath Camp policies in Assisted Living Facilities, Long Term Care & Alzheimers homes supporting negligence.
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Conversion Optimization and Panda 2.5
October 3, 2011 by Daron Babin
Filed under Episodes
Mikkel has on his new guest host Jason Duke, Owner and Director of Strange Logic, the creators of Pzyche. Listen in as they discuss Converison Optimization techniques, and their opinions on Panda 2.5.
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Global Search Engine Marketing
August 29, 2011 by Daron Babin
Filed under Episodes
Mikkel speaks with Kristjan Mar Hauksson from Nordice Marketing about his book Global Search Engine Marketing: Getting Better International Search Engine Results, which he co-wrote with fellow SEO, Anne Kennedy.
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Social Media and its Tie-In to SEO
August 22, 2011 by Daron Babin
Filed under Episodes
Mikkel discusses social media and how it ties into search today, plus how you get more of those damn mentions, likes, shares and retweets now that they count so much in SEO with guest co-host Li Evans, author of Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media and Co-Founder and CEO of LiBeck Integrated Marketing.
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International SEO and SEM
March 28, 2011 by Daron Babin
Filed under Episodes
Mikkel discusses International SEO and SEM and Selling Search to the C-Suite Bill Hunt, SES Advisory Board Member and President of Back Azimuth Consulting.
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Was JCPenney Buying Links?
February 14, 2011 by Daron Babin
Filed under Episodes
Department Store JCPenney Fires Back at Google and New York Times Over an SEO Controversy. Mikkel and Dave discuss the New York Times story that states how JC Penney allegedly gamed Googles page-ranking algorithm, which artificially made them a top search result.
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