Mikkel and Jason briefly recap SES London 2012, and discuss the challenges they have encountered in building search marketing campaigns for clients while working with advertising agencies that might have a different approach. Also, don’t miss what could arguably the quickest analysis of Google Panda, one year later.
Google makes a significant change to protect the search privacy of users. Mikkel and Jason discuss the impact of the move as well as how by default, how the search engine will encrypt the search sessions of anyone signed in to Google.
FairSearch, a group of search companies including Microsoft which lobbies that Google is too dominant, has sent a white paper outlining its anti-trust concerns about Google to the 50 state attorneys general in the US. Mikkel and Jason discuss that plus How Google got a Patent For Google Doodles.
Traffic plunges for Google+ as 60% of users log off; Jerry Yang may be raising funds to take Yahoo private. David Naylor has the top ranking in Google Search ranking competition to rank highest for theA4U Expo Bavarian Beer and Sausage on stand 50.
Jason also offers listeners a call to action to sign a petition onDeath Camp policies in Assisted Living Facilities, Long Term Care & Alzheimers homes supporting negligence.
Mikkel has on his new guest host Jason Duke, Owner and Director of Strange Logic, the creators of Pzyche. Listen in as they discuss Converison Optimization techniques, and their opinions on Panda 2.5.
Mikkel speaks with Kristjan Mar Hauksson from Nordice Marketing about his book Global Search Engine Marketing: Getting Better International Search Engine Results, which he co-wrote with fellow SEO, Anne Kennedy.
Mikkel discusses social media and how it ties into search today, plus how you get more of those damn mentions, likes, shares and retweets now that they count so much in SEO with guest co-host Li Evans, author of Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media and Co-Founder and CEO of LiBeck Integrated Marketing.
Mikkel discusses International SEO and SEM and Selling Search to the C-Suite Bill Hunt, SES Advisory Board Member and President of Back Azimuth Consulting.
Department Store JCPenney Fires Back at Google and New York Times Over an SEO Controversy. Mikkel and Dave discuss the New York Times story that states how JC Penney allegedly gamed Googles page-ranking algorithm, which artificially made them a top search result.