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The New Search Universe: Google, Bing, Twitter, Facebook, You Tube, Foursquare – Hype Or Opportunity

The New Search Universe: Google, Bing, Twitter, Facebook, You Tube, Foursquare – Hype Or Opportunity? The last ten years was the decade of Google. But now the search market is changing rapidly. Is Facebook becoming the new Google? What is the significance of the massive development of Apple and Android Apps? What do the users want and how should marketers react to the new situation? What are the opportunities, what is only hype?

Panelists include:
Sara Andersson, Founder and Senior Strategist, Search Integration Sweden AB; Sam Crocker, SEO Associate Director, OMD Group
Niels Dörje, Partner, Tandler.Doerje.Partner; Simon Sundén, Co-Founder, Lissly; Bas van den Beld, Search and Social Expert, Trainer, Speaker and Publicist.

This panel was taped at SMX Stockholm 2011.

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What’s Shaking in Social Search?

Bas has on Li Evans to talk shop on Google+, how Google may be dropping the ball on social search, and how they think you should use each of your social networks.

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Twitter Spam

Roy and Bas talk about Twitter and how using automated bots to advertise on Twitter can be both harmful and beneficial. They point out the right way, and the wrong way, to use Twitter for advertising.

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