Young people appear in their searches on Google using both sponsored and non-sponsored links. Contrary to previous research 41 percent do not even know what a sponsored link. Roy and guest co-host Dennis Siever discuss this story that appeared in the October issue of the Journal of Marketing.
They also discuss the blue arrows that come up as part of the new keyboard navigation system that rolled out for Google Instant this week.
Bas, Roy and guest Andy Atkins-Krueger discuss the launch of Google Instant, which was received by the industry as being one of the biggest changes Google had made so far. They examine if Google could be planning on killing organic all together?
They also discuss a Search Engine Land post Andy wrote on Untangling The Confusing Search Scene In Asia.