SheCon 2011: Wilson Tennis; Viral Impact

May 24, 2011

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Wilson Racquet Sports USTA promotions manager Erika Offerdahl discusses how they are here reaching out to the female demographic by exhibiting and offering a demonstration of their product line.

We also go behind the viral marketing impact of the box office hit movie Castaway on the Wilson brand.

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One Response to “SheCon 2011: Wilson Tennis; Viral Impact”

  1. [...] Pregnant In Heels TV Host Rosie Pope Interview with Cracked.com Editor-in-Chief Jack O’Brien Interview with Wilson Racquet Sports USTA promotions manager Erika Offerdahl Interview with Debbie Drury, Director of Brand Communications for American Standard Interview with [...]

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