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You are here: Home » Episodes » SheCon 2011: Wilson Tennis; Viral Impact

SheCon 2011: Wilson Tennis; Viral Impact

May 24, 2011

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Wilson Racquet Sports USTA promotions manager Erika Offerdahl discusses how they are here reaching out to the female demographic by exhibiting and offering a demonstration of their product line.

We also go behind the viral marketing impact of the box office hit movie Castaway on the Wilson brand.

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Tags: box office hit movie, Castaway, demonstration, exhibiting, female demographic, product line, Racquet Sports, USTAX promotions, viral marketing, Wilson

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One Response to “SheCon 2011: Wilson Tennis; Viral Impact”

WebmasterRadio.FM Meets Mommy Bloggers at SheCon « Online Radio / Podcast Network for the B2B and Digital Marketing Industry :: WebmasterRadio.FM says:

May 29, 2011 at 2:28 am

[...] Pregnant In Heels TV Host Rosie Pope Interview with Cracked.com Editor-in-Chief Jack Oâ€™Brien Interview with Wilson Racquet Sports USTA promotions manager Erika Offerdahl Interview with Debbie Drury, Director of Brand Communications for American Standard Interview with [...]

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