SES Chicago 2012 Highlights; Mobile Marketing and Measurement Snapshot

November 15, 2012

SES Chicago 2012 Highlights as Thom and Miranda showcase the Mobile Marketing and Measurement Panel looking into a Google Analytics report (that was presented by Google Product Marketing Manager Adam Singer) that gave a snapshot on how marketers plan to use a mix of mobile tactics to drive traffic. They also discuss what made news plus their takeaways coming out of the conference.

Thom and Miranda go into the headlines and discuss:

  • Companies are now invited to open a business account on Pinterest.
  • A study conducted by Forrester Research and LinkedIn, IT Purchasing Goes Social, found that business social media sites are becoming a place where IT decision makers go to validate information.
  • Enterprise social media management solutions provider HootSuite is adding six new/enhanced Facebook features for its users.
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