SES Chicago 2012 Highlights; Mobile Marketing and Measurement Snapshot
November 15, 2012
SES Chicago 2012 Highlights as Thom and Miranda showcase the Mobile Marketing and Measurement Panel looking into a Google Analytics report (that was presented by Google Product Marketing Manager Adam Singer) that gave a snapshot on how marketers plan to use a mix of mobile tactics to drive traffic. They also discuss what made news plus their takeaways coming out of the conference.
Thom and Miranda go into the headlines and discuss: