Building Successful In-House SEO Strategy; Google Makes 100 Million Dollars Daily in Paid Search

November 1, 2012


Building Successful in-house SEO strategy as AOL Director of SEO Simon Heseltine and Covario Senior SEO Strategist Dave Rohrer,join SEW Weekly in our first episode. Both are speaking on the Successful In-House SEO panel at SES Chicago in November and they share their experience building successful in-house SEO strategy.

Thom and Miranda discuss

  • Google Makes Over 100 Million Dollars a Day in Paid Search
  • Paid Search growth continues slowing, ROI improves
  • Facebook site scraping
  • Google Adwords policy updates
  • Twitter testing Like and Star buttons.
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