Google Issues Mass Unnatural Outbound Links Penalties

April 12, 2016 by  
Filed under Episodes

Google Issues Mass Unnatural Outbound Links Penalties as Google has issued a large number of unnatural links penalties over the weekend, specifically around outbound links.
 
Plus, Brands Losing Trust In Google To Serve Most Valuable Search Results after the UK Advertising Standards Authority found eDreams advertisements running on google.com misleading, prompting consumers to book higher-priced tickets than those available at Ryanair.com, the airline’s CMO Kenny Jacobs took to The Guardian Friday to air some dirty laundry.
 
Other headlines discussed include:
  • How Google Processes Different Algos to Determine Site’s Ranking
  • Google Adds Alerts in Search Results for Site Owner’s Non-Mobile-Friendly
  • Google warns site owners their site is not mobile-friendly in mobile search results
  • 11 tips on how to optimise Pinterest pins for SEO
 
 
 
 
 
 
 
 
 
 
 
 
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Google April Fools Joke Backfires

April 5, 2016 by  
Filed under Episodes

Google April Fools Joke Backfires. In a feature called the “Mic Drop”, Google allowed users to “have the last word on any email” by replying to messages using the “Send + Mic Drop” button. Doing so would send your message to all recipients in the thread, eliminating the possibility for them to email you back. (Even if they tried to respond, you wouldn’t see it.)

Plus Chris Boggs and Frank Watson cover:

 

 

 

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How SEO Best Practices Became Irrelevant

March 29, 2016 by  
Filed under Episodes

How SEO Best Practices Became Irrelevant and What You Need to Know to Compete Better in the SERPs. Plus, Google Pumps Up Cloud Platform With Machine Learning as Google execs at the GCP Next 2016 conference pitched the company’s cloud platform by highlighting advantages, including security, commitment to open source, and machine learning.
Also, Chris Boggs and Frank Watson run through a TensorFlow article which shows insights to how machine learning works and possible ability way to learn something of algorithms. Plus, Google: SEOs Are Wrong, 302 Redirects Pass PageRank. Google’s John Mueller said in response, “I don’t know about “link juice” but I do know how PageRank is handled.There’s still confusion on 302/301 from the olden days; 302s are fine”

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Former Googler on Google’s Early March Update

March 22, 2016 by  
Filed under Episodes

Former Googler: Google’s Early March Update Gone Unnoticed Long Enough as Glenn Gabe posted some data for one of his non-clients on Google+ . Plus, Google to boost mobile-friendly algorithm this May as Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon.
Also, Why real-time search algorithm updates may be bad news. With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise?  Plus, The Savvy SEO’s Guide to Backlink Analysis and 5 Strategies Unlocked From Google’s Quality Rating Guidelines and How Google’s new Local Business Cards could change local optimization and SEO.
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Google Search Algorithm Gets Smarter

March 15, 2016 by  
Filed under Episodes

Google Search Algorithm Gets Smarter as Google released details of its artificial intelligence (AI) technology, RankBrain, in October — but the practical implications of the algorithm on search were not realized until this year, according to a study. The original intention was to decipher and put into context about 15% of the queries Google had not seen in the past.

The study by Stone Temple Consulting set out to determine whether the machine-learning algorithm used to process search queries really understands the meanings.

Plus, why content marketing isn’t SEO – and why SEO isn’t just content; Is modern SEO more than the sum of independent parts? How to amplify your already spectacular SEO to be super-crazy successful;

 

 

 

 

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Google Agrees To Right To Be Forgotten

March 8, 2016 by  
Filed under Episodes

Google Agrees To Right To Be Forgotten. Frank Watson and guest host Jason Duke discuss how Google Agrees To Complicated Worldwide “Right To Be Forgotten” Censorship Plan. Google will ensure those within a country where a RTBF request was granted cannot find censored content, regardless of what Google edition they use.
Plus, Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased the number of ads allowed above the results, now showing up to four ads.
Plus they discuss Linkbuilding tips including
  • Finding guest blogs that are outdated and offer an updated version to build brand and links
  • Importance of NAP and local directories for local SEO
  • Mobile SEO – are links important or is AMP page speed etc
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Small Business SEO Value; Don’t be Sucked in by #SEO Lies

March 1, 2016 by  
Filed under Episodes

Small Business SEO Value, plus Don’t be Sucked in by #SEO Lies as Chris Boggs and Frank Watson make sure you’re not getting swindled by SEO companies.

Plus 7 Google changes that will make or break your SEOSix ways to improve your micro-targeted long-tail keyword strategyGoogle: AMP Not Yet A Search Ranking Signal

Also, How Important are Tags in 2016 for SEO? and are they still as important and as effective in 2016 as they have been in the past? The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile SearchBing’s “Search Wave” Showcases Search Volume For 2016 Presidential Candidates

 

 

 

 

 

 

 

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Google SERPs : Right Hand Side Ads Being Removed

February 23, 2016 by  
Filed under Episodes

Google SERPS  is removing all Right Hand Side Ads on SERPs worldwide as ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is “highly commercial.”

Plus, Which US sites gained the highest Google visibility in 2015? Google’s Review Stars Rich Snippets Continue to Drop in Search Results as Google began to drop the number of review stars in the search results significantly. The first day we saw a drop by 14.5%, with another 12% drop the next day. Every day since then, Google has continued to reduce the visibility of review stars.

Also, App Indexing and The New Frontier Of SEO: App Packs and App Store Search as Chris Boggs and Frank Watson discuss how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.

 

 

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Google’s Knowledge Graph Search API Examined

February 16, 2016 by  
Filed under Episodes

Google’s Knowledge Graph Search API Examined as Frank Watson and Chris Boggs discuss the recently released Knowledge Graph Search API and discusses how SEOs might use this data.

Plus, a SEO Starter Guide that shows you how to Destroy Your New Website in 3 Actionable Steps; Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies as we learn why Google will likely never provide SEO certification. How to capitalize on Voice Search and the death of the keyboard. What Will Change for SEOs With Real Time Penguin. Google’s Classic Link Operator Showing Signs Of Being Turned Off For Good?

 

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Predictive Analytics: Effective Forecasting of SEO?

February 9, 2016 by  
Filed under Episodes

Predictive Analytics: Effective ROI Forecasting of SEO? Chris Boggs and Frank Watson tackle this debate with Rob Laporte, Founder and Managing Partner of DISC, Inc. DISC is a search marketing firm that has been operating since 1997.

Predictive analytics is the use of data, statistical algorithms and machine-learning techniques to identify the likelihood of future outcomes based on historical data. Predictive analytics is the branch of data mining concerned with the prediction of future probabilities and trends. The central element of predictive analytics is the predictor, a variable that can be measured for an individual or other entity to predict future behavior. 

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