Predictive Analytics: Effective Forecasting of SEO?

February 9, 2016 by  
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Predictive Analytics: Effective ROI Forecasting of SEO? Chris Boggs and Frank Watson tackle this debate with Rob Laporte, Founder and Managing Partner of DISC, Inc. DISC is a search marketing firm that has been operating since 1997.

Predictive analytics is the use of data, statistical algorithms and machine-learning techniques to identify the likelihood of future outcomes based on historical data. Predictive analytics is the branch of data mining concerned with the prediction of future probabilities and trends. The central element of predictive analytics is the predictor, a variable that can be measured for an individual or other entity to predict future behavior. 

Stopping Ghost Spam in Google Analytics

February 2, 2016 by  
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Stopping Ghost Spam in Google Analytics with One Filter as  spam in Google Analytics (GA) is becoming a serious issue. Due to a deluge of referral spam from social buttons, adult sites, and many, many other sources, people are starting to become overwhelmed by all the filters they are setting up to manage the useless data they are receiving.

Plus, 7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing as we learn that while Apps consume the majority of mobile media time,  local business apps struggle to compete for attention. Also, New US Presidential “Candidate Cards” Are A Disaster For Google’s Search Quality. Plus, 7 Traits That Will Make You A Great SEO Finally  how there are certain intangible qualities which SEO rock stars all seem to share and finaly Understanding Google Panda: Definitive Algo Guide for SEOs.

Google Says Updating Images Can Take Months

January 26, 2016 by  
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Google says Updating Images Can Take Months; We Don’t Index Them Frequently.  We learn that it can take a really, really long time for Google to update your images says John Mueller. Matt Cutts says Google Core Updates Were So Drastic Due To End Of Year Code Freeze as Cutts spent about 15 minutes on This Week in Google going through the core updates, Penguin, the webmaster team and more.

Plus, Google Explains What It Means To Be Part Of The “Core” Algorithm,  3 Methods For Defining Your SEO Content Needs and Jennifer Slegg addresses the Most Important Things We Learned About Google’s Panda Algo. Finally, How creative SEO can deliver big wins for luxury fashion retailers.

 

First Google Penguin Update in Months: Happening Now?

January 12, 2016 by  
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Google has been talking about an upcoming real time Google Penguin update for months: is it happening right now?
Plus, with this core ranking algo update, Chris Boggs and Frank Watson talk about algo updates vs technology updates. Plus Understanding Google Panda: and the Definitive Algo Guide for SEOs and Google Makes Major Changes to In-Depth Article Results.
Also, Eric Schmidt says Artificial Intelligence will solve Population Growth, the 2016 Google Tracker: Everything Google is working on for the new year and Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy

SEO Predictions for 2016

January 5, 2016 by  
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Chris Boggs and Frank Watson discuss SEO predictions for 2016. Julia McCoy on the need of expert writers as Google says you need expert writers, Content Standards From the New Search Guidelines. Plus, John Muller takes time to answer our Google questions while Matt Cutts Shares His Raw Notes On The Google PageRank . Plus, they discuss the latest news regarding Google algorithms and finally offer eight ways to boost SEO performance as we learn some quick and easy user interaction hacks to boost your SEO performance

Pulp Fiction Ranking Factors; 7 Characteristics That Can Make A Link “Bad” For SEO

December 15, 2015 by  
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Pulp Fiction Ranking Factors; 7 Characteristics That Can Make A Link “Bad” For SEO; Judging a Link’s True SEO Value and Google’s Medium investment and SERP play (scraping for knowledge graphs).

Google Eliminates Google+ Local but Remains Committed to Local Search

December 8, 2015 by  
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Google Eliminates Google+ Local but Remains Committed to Local Search. Chris Boggs and Frank Watson welcome Internet Entrepreneur and Best-Selling Author Kris Jones to discuss. Plus, How To Get Google Review Links After The G+ Update and Bing reveals the top US and UK searches of 2015

Google Upset By Comments Made by Moz and Rand Fishkin; Top SEO Advice from John Mueller … Be Consistent

November 17, 2015 by  
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Google Upset By Comments made by Moz and Rand Fishkin; Plus, we hear some comments made at the State of Search Conference in Dallas, including comments made by Gary Ilyes during his keynote. Also Google’s John Mueller gives Top SEO Advice “Be Consistent”.

Google Devaluing Web Pages With App Download Interstitials

November 3, 2015 by  
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Google to Devalue Web Pages With App Download Interstitials as Google Launched The App Install Interstitial Penalty. Plus, a Study shows Google can take up to 3 weeks to deindex after robots.txt NoIndex is added to a page. Google Search Bug Fixed After Many Internet Explorer Users Unable To Search Google, 6 ways Google’s artificial intelligence could affect search engine marketing and Schema May Help With Securing Featured Snippets.

On-Page SEO for Mobile; SEO on Black Friday; 7 Exciting US Digital Marketing Stats from the Past

October 21, 2015 by  
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Today on SEO Rockstars, Chris Boggs and Frank Watson chat about several new topics in the SEO world including on-page SEO for mobile,  brands preparing for Black Friday, 7 exciting US digital marketing stats from the past, Wix web sites dropping from Google’s search results, as well as using Kickstarter for SEO.