Google – The Internet Police; Cross Marketing SEO with Social; Exact Match Press Release Links Still Count
Google – The Internet Police; Cross Marketing SEO with Social; Exact Match Press Release Links Still Count. Plus, Ross and guest host Scott Van Achte discuss a listener question on main problems/pains in running an SEO business or being an SEO consultant.
Ross and John discuss the newest Google algorithm update that plans to penalize websites deemed too optimized for SEO. They also run through what some types of over optimization may be flagged.
Reports are out that Google bypassed privacy settings in Internet Explorer and Safari web browsers. Ross and John discuss this plus listener questions about SEO for Drupal and best practices for delivering the best content to the end user without sacrificing Google placement or usability.
What is SCAAAARYYY about SEO? What scares SEOs? Blackhat, backlinks, Google algorithm changes? Ross and John list the things that really get them creeped out and scare the bejeezus out of them!
John returns to the show to help Ross answer your submitted questions, from graphics and indexing to using sub-domains or sub-directories, to geographic targeting in Google Webmaster Tools, and more.
Ross and Scott walk through proper use of keywords and CSS, as well as how to avoid getting in trouble for paid links and hurting your page ranking while reviewing Tickbooth.org.uk, a site that specializes in selling rugby tickets.
Ross and guest Scott Van Achte review and audit a website, giving advice on how to strengthen ranking, SEO, and usability. From better describing just what your site offers, to offers on how to title pages.
Google’s new feature, Google Plus One aims to make search more social, while also being brought to bare for Google Street View not blurring people enough in Switzerland. Ross and John also answer a question on what you can change on your page to effect search rankings, and efficient ways to track it.
The duo also talk about some of their favorite Google April Fools jokes, from Chomercise, to Google Docs Motion, and even Google Cow. Finally John gives his suggestions and a break down of the various conferences, and which ones may be right for you.
Ross and John answer a listener question on SEO Impact by Moving Platforms as a wedding videographer considers the move from Rapidweaver to WordPress.
Also questions on a Firefox plugin that adds a PageRank number to the backlinks in Yahoo Site Explorer, off-page SEO and Rel=canonical passes Link Juice across domains.
Ross and John have an update on Google Toolbar and tackle tactics they feel are on the way out. Content farms, exact match domains, and more are put under scrutiny.