Effective ways of Communicating the Benefits of SEO to potential clients, like local/small business owners that do not know anything about computers who are completely overwhelmed by the internet.
Ross and John answer that listener question plus another question on Keyword TLDs.
Ross recaps his visit to SMX West 2010, and he mentions meeting with Bing representatives seeking to find tips for searching local Canadian web pages, plus how Bing will feed Yahoo with content and an organic spin to their algorithm.
Martijn Beijk is a local search engine optimization pro and SEO Consultant at Onetomarket. He just spoke at SMX Stockholm and he discusses his SEMMY nominated article on KMLs and Sitemaps.