Following a Content Creation discussion, Ross and John answer listener mail on Relevance of local search to a business without a physical address, using Schema.org and Facebook Open Graph for structured data markup and finally a discussion meta description.
Ross and John speak with with Professor Maps himself, Mike Blumenthal – the wizard of Google Places and blogger of Understanding Google Maps and Local Search. If you have a business with a local presence then this exclusive interview is one you cannot afford to miss.
New Google Local Search Results and How to Adapt. Listeners ask how to optimize for these new results, and how Title Attributes, Menu Labels, and Alt Image descriptions play into SEO.
Local Search is one of the fastest growing portions of search. Ross and John discuss the basics of getting going with local search, including getting your information on platforms like Yelp and FourSquare.