Domain Geotargeting and Keyword Research are up for discussion this week. Ross and John talk about how to balance content across several top-level domains, Keyword Research, Google Instant, brand search and a new spam report extension for Google Chrome.
What are the top 5 things to focus on when starting an SEO Program on your own? Ross and John break down the question by recommending knowing your objectives/goals and setting up the factors for tracking success, competitor research and Keyword research, site optimization based on results of research, content strategy and Link building through building social networks.
Ross and John continue into their discussion on Keyword Research, including High Profile Terms vs. Longtail Tools such as Google Adwords Keyword Tool, KeywordSpy, WordTracker, Microsoft Advertising Intelligence Plugin.
Ross and John discuss Keyword Research, why is it important, do you really need to do it? They also look into High Profile Terms vs. Longtail Tools such as Google Adwords Keyword Tool, KeywordSpy, WordTracker, Microsoft Advertising Intelligence Plugin. They also look into the processing and evaluation process.
Ross and John discuss the hot trend tools that you can use for Keyword Research, like Twitter keyword tools, Yahoo Buzz and Google Trends.
Plus, they discuss xml site maps and transitioning your website with an excessive amount of archives.
Keyword Research with the Keyword Guru Dan Thies, and he discusses keyword relevance, tools , the acquisiton of customers versus traffic, and finally spy tools