The Future of Google Penguin and Panda Delivery Updates

August 27, 2012 by  
Filed under Episodes

The Future of Google Penguin and Panda Delivery Updates according to a recent SearchEngineLand article that says the anti-spam Penguin Update will have more jolts in the coming months. In contrast, updates to the Panda algorithm aimed at low-quality pages are now so minor as not to be noticed, when they roll out monthly.

Ross and John also discuss comments by Matt Cutts (the quoted mistake to say You dont want to do too much SEO) and Brett Tabke (Regarding Knowledge graph: Google becoming a Publisher?? Where do you draw the line?) at a SES San Francisco 2012 keynote panel earlier this month.

SMX Advanced 2012 Recap: Are Google Panda or Penguin Algorithm Updates Meant to Penalize?

June 12, 2012 by  
Filed under Episodes

John fills us in on SMX Advanced 2012 including how Danny Sullivan confronted Matt Cutts during the You and A session about whether Google Panda or Penguin Algorithm Updates are meant to be penalties or they are simply algorithm updates, Transparency, and the ranking power of Google +1.

Ross and John also discuss other headlines from the conference including Bing Webmaster Tools Revamped, Bounce Rates, Rel=Next/Prev, Local Changes, Businesses as Entities and Cross Domain Canonicalization.