John fills us in on SMX Advanced 2012 including how Danny Sullivan confronted Matt Cutts during the You and A session about whether Google Panda or Penguin Algorithm Updates are meant to be penalties or they are simply algorithm updates, Transparency, and the ranking power of Google +1.
Ross and John also discuss other headlines from the conference including Bing Webmaster Tools Revamped, Bounce Rates, Rel=Next/Prev, Local Changes, Businesses as Entities and Cross Domain Canonicalization.
Ross offers us a site review of ClownAntics.com which supplies anything you could possibly need to dress like a clown. He also takes listeners on how to control or stop non subject sites from linking to them and the impact of rankings if any that Google + or Google +1 are making.
Ross and John discuss the launch of the Google +1 button, which lets people recommend Web sites to those in their social circle. After John defends the honor of using Screaming Frog when using site review, he and John do a site review.