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About SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Latest Show Episodes & Updates

Just What Is Google Doing?
Air Date: April 4, 2011

Google’s new feature, Google Plus One aims to make search more social, while also being brought to bare for Google Street View not blurring people enough in Switzerland. Ross and John also answer a question on what you can change on your page to effect search rankings, and efficient ways to track it.



SEO Impact by Moving Platforms
Air Date: March 28, 2011

Ross and John answer a listener question on SEO Impact by Moving Platforms as a wedding videographer considers the move from Rapidweaver to WordPress.



What Tactics Have Their Days Numbered?
Air Date: March 21, 2011

Ross and John have an update on Google Toolbar and tackle tactics they feel are on the way out. Content farms, exact match domains, and more are put under scrutiny.



Crawl Frequency and the Google Farmer Panda
Air Date: March 14, 2011

How long do you normally give a change before you decide if it had any effect or not and move on? Is it even possible to answer that, since its largely dependent on crawl frequency? Ross and John answer that and other listener questions and discuss the Google Farmer Panda situation.



Buying Links and Breaking Down JCPenney Linkbuilding
Air Date: February 21, 2011

Ross and John give their take and breakdown the ongoing JCPenney Linkuilding saga. They discuss their own perspective on buying links based on how JCPenney handled it.



Google Algorithm Not Targeting Content Farms but Attribution
Air Date: February 7, 2011

Ross, John and David discuss how this impacts the Article distribution tactic of both linkbuilding and content publication, plus how this ties to the new REL tags Google introduced last month related to content attribution.



Breaking The Link Building Idea Block
Air Date: January 31, 2011

Learn what to do when you run out of link building ideas and how everyday experiences can lead to content creation ideas. A listener also asks is writing articles and submitting them to article sites a viable way to get links and therefore rankings?



Google Algorithm Changes for Fixing Spam
Air Date: January 24, 2011

Google Plans Algorithm Changes for Fixing Spam as Matt Cutts, head of the search quality team, wrote in his blog that he agreed about the increase in spam and detailed what the company is doing to keep it under the hood. Ross and John also look into Googles answer to Groupon, Google Offers.



Matt Cutts Goes to Washington
Air Date: January 18, 2011

Matt Cutts Goes to Washington, Testifies Google Has Integrity, Europeans Go Fishing for Bad Google Behaviour, plus Ross and John answer listener questions on sources for keyword analysis, WordPress plugins and more.



Search Roundtable for Affiliate Marketers Part 2
Air Date: December 20, 2010

Search Roundtable for Affiliate Marketers as Ross and John answer questions from WordPress blogs to linkwheels in Part 2 of their breakout session from AffCon Miami 2010.