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About SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Latest Show Episodes & Updates

Wizard of Google Places
Air Date: July 25, 2011

Ross and John speak with with Professor Maps himself, Mike Blumenthal – the wizard of Google Places and blogger of Understanding Google Maps and Local Search. If you have a business with a local presence then this exclusive interview is one you cannot afford to miss.



Google Webmaster Trends Analyst John Mueller
Air Date: July 18, 2011

Ross and John speak exclusively with Google Webmaster Trends Analyst John Mueller in a special 60-minute interview that includes topics like Google Plus, the Plus One button, and the metrics and tracking of both within Google Webmaster Tools and Google Analytics.



Get Listed and Google Plus
Air Date: July 11, 2011

John talks about his trip to Get Listed, they give their take on Google Plus and a Danny Sullivan article on Search Engine Land on How Twitter is no longer in Google where
Danny suggests site:twitter.com/accountname to get access to history per identity.



Returned Search Results and Metadata
Air Date: June 27, 2011

Ross and Scott answer listener questions on Google filling up more and more of it’s returned search results with ads, local search, google store, etc. And how will there be any room for small Internet retailers or will it all be brands? They also answer a question about handling extra metadata.



Site Review: OnlineBlackJackHQ
Air Date: June 20, 2011

Ross and John give their comments and suggestions in their site review of OnlineBlackJackHQ.com, a website that provides Online Blackjack tips and strategy.



Schema.org and SMX Advanced 2011
Air Date: June 13, 2011

Ross and John discuss a post that discusses What Schema.org Means for SEO and Beyond. We also get some news from SMX Advanced 2011 that Ross attended, including search result studies from Covario and SEOmoz.



Google +1 Launches, Screaming Frog Debate and a Site Review
Air Date: June 6, 2011

Ross and John discuss the launch of the Google +1 button, which lets people recommend Web sites to those in their social circle. After John defends the honor of using Screaming Frog when using site review, he and John do a site review.



Q and A: Graphics and Indexing, SubDomains, Geographic Targeting
Air Date: May 17, 2011

John returns to the show to help Ross answer your submitted questions, from graphics and indexing to using sub-domains or sub-directories, to geographic targeting in Google Webmaster Tools, and more.



Site Review: Ticketbooth.org.uk
Air Date: May 9, 2011

Ross and Scott walk through proper use of keywords and CSS, as well as how to avoid getting in trouble for paid links and hurting your page ranking while reviewing Tickbooth.org.uk, a site that specializes in selling rugby tickets.



Site Review of SevillaNJ.com
Air Date: May 9, 2011

Ross and Scott give their take on the metatags, content and indexing as part of a Site Review of SevillaNJ.com, A New Jersey restaurant that offers Spanish Style cuisine.