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About SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Latest Show Episodes & Updates

Website Bans, Funneling Traffic and a Listener Site Review
Air Date: December 16, 2013

0 Talking  Website Bans, Funneling Traffic and a Listener Site Review as Ross  talks about diagnosing website bans, funneling traffic and finding the best ways to judge if your site requires a new navigation, plus Ross goes over  a couple of site reviews Podcast: Play in new window | Download



Anglo Rank: Another Private Link Network Foiled By The Cutts; Duplicate Meta Descriptions
Air Date: December 9, 2013

0 Another Private Link network foiled by the Cutts as  Google’s head of search spam, Matt Cutts, just confirmed on Twitter that Google has targeted another private link network named Anglo Rank. Plus, Different quality guidelines when results may be important for both your money and your life. Also, Matt Cutts talks this week about Duplicate Meta Descriptions: […]



Duplicate Meta Descriptions; Merchant Quality Chatters Spurns Google Zebra Rumor
Air Date: November 18, 2013

0 Matt Cutts discusses duplicate Meta Descriptions , that in  essence, it is better to have none at all than duplicated. Plus merchant quality talks lead to the rumor of a Google Zebra update. Also, Ross and Scott answer a listener question regarding available resources that walk a client through what to expect in the SEO process, […]



Image Mismatch Google Webmaster Tools Manual Action Penalty; Google Authorship, Custom Google+ URLs
Air Date: November 12, 2013

-1 Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty, plus Ross and John answer listener questions on Google Authorship, Custom Google+ URLs, linkbuilding, the Google Disavow tool and more. Podcast: Play in new window | Download



Black Hat Hacking, Toolbar PageRank, Autocomplete, Authorship and Other Points from Matt Cutts PubCon 2013 Keynote
Air Date: October 28, 2013

0 Points from Matt Cutts PubCon Keynote Speeches included Black Hat Hacking will be a core topic Googles web spam team will focus on. They hope to go after the hard core hacking tactics and reduce that impact on the search results. Child pornography will be blocked significantly in all countries, not just the US. […]



Responsive Design Does Not Equal Ranking Boost; Google To Patent Physical Likes:Tied to Glass
Air Date: October 21, 2013

0 Responsive Design Does Not Equal Ranking Boost; Google To Patent Physical Likes: Tied to Glass; John gives his thoughts on rel=next for ecommerce product lists; Google Launches Media Tools For Reporters and Journalists; HeathCare.gov SEO issues and Google Authorship. Podcast: Play in new window | Download



Google Hummingbird Recap; Google Penguin 2.1: Turned More People into Google Haters
Air Date: October 7, 2013

0 Google Hummingbird Recap: Designed for faster results, semantic search…more focused on user intent rather than search terms, gives more reason to write naturally, and be less keyword driven. Google Penguin 2.1 Turned More People into Google Haters; Structured Data Provides Impressive Click Gains; Bing shows us 27 Things that Help and Hurt SEO. Podcast: […]



Submitting New Sites for Google to Crawl? Canonical Tag to Custom Post Types? How Many Links are Too Many?
Air Date: September 30, 2013

0 Submitting new sites to Google to crawl is still a good practice? Is it a good practice to apply the canonical tag to custom post types to build up page value of static pages. If an SEO suggests link building for your site, how many is too many? Podcast: Play in new window | […]



Calico: Google Answer for Death; Google Panda Collateral Damage Victim: Attempted Suicide
Air Date: September 23, 2013

0 Calico: Google Answer for Death; Google Panda collateral damage victim speaks of experience and how close he was to suicide. There are other such discussions from the Penguin update. Lesson learned? Diversify your marketing so that Google isn’t everything. How should you do that but still keep an online focus? Google is also looking […]



Crawling Unlinked URLs to Discover New Content; Paying for Site Audits
Air Date: September 16, 2013

0 Why should I pay for an audit if you are just to tell me what is wrong with my site? That should be free! Google Webmaster Tools Link Update. Google Never sends warnings about web spam … There is always action taken. Google Crawling Unlinked URLs to discover new content. A tongue in cheek […]