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About SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Latest Show Episodes & Updates

Query Parameters, Ranking Factors and The Possible Split of Google Plus: SEO Q and A Part 2 with John Mueller
Air Date: March 25, 2015

0 Query Parameters, Ranking Factors and The Possible Split of Google Plus are among the listeners topics that Ross Dunn and John Carcutt ask return guest (Google Webmaster Trends analyst) John Mueller They also discuss the eventual rollout of search queries reports in Google Webmaster Tools, author rank and more.


Google Mobile Friendly Update, GWT Functionality: SEO 101 Q and A with John Mueller Part 1
Air Date: March 18, 2015

1 The Google Mobile Friendly Update, Advance notice of major upcoming Google updates, GWT Functionality and other subjects are addressed as Ross Dunn and John Carcutt welcomes back the famed Google Webmaster Trends Analyst from Switzerland, John Mueller


Google Business View Process for Local Search
Air Date: March 4, 2015

-1 Ross Dunn speaks with Rebecca Kirstein, a certified Google Business View photographer. She is on to talk about the Google Business View process for local search they created and how it can help with local results.


Mobile Friendly SERPs, Temporary Landing Pages and Inbound vs Outbound Links
Air Date: February 25, 2015

0 Ross Dunn and John Carcutt answer listener questions on mobile friendly SERPs, temporary landing pages while redesigning websites,  and inbound vs outbound links. Plus they discuss some headlines that include Photos are No longer the King of Facebook and Despite Documented Performance Lift Brands Still Confounded By Local Search  


Understanding and Explaining A Realistic SEO Timeline
Air Date: February 18, 2015

0 Understanding and Explaining A Realistic SEO Timeline; In 2015, Your Job As An SEO Isnt Actually SEO or Your Job As An SEO Should Be Just SEO; Wildcards Can Be Used in Google Suggest.


Linkbuilding Tactics, Quality Content Guidelines, and Matt Cutts on The Early Days At Google
Air Date: February 4, 2015

0 Ross Dunn and John Carcutt discuss  linkbuilding tactics, public hatred for Google Mapmaker, Quality Content Guidelines, Google Now Supports Crawling and Indexing Locale-Adaptive Web Pages, and Matt Cutts Talking About The Early Days At Google.  


SEO is A.R.T: Authority Relevance and Trust
Air Date: January 14, 2015

0 Ross Dunn and John Carcutt describe in detail why SEO can be spelled A.R.T. A = Authority Link Profile Social References/Engagement Local Citations R = Relevancy Keyword vs Topics (meaning) Content Content Types T = Trust Algos: Good vs. Bad Tactics Crawlability Technology/Mobile


The Year of Algorithm Changes in 2014 Continued
Air Date: December 31, 2014

0 Ross and John continue their  look into the year of algorithm changes including Payday Loan 2.0 – Targeting highly spammy categories, Google Panda 4.0 – 7.5 percentof English Language queries hit, Authorship Photo Drop – Signaling big changes to come.


Google Affects Spanish News Websites; Non-HTTPS Sites Get Warning Soon in Chrome
Air Date: December 24, 2014

0 External traffic to Spanish news websites has fallen by 10 to 15 percent after Google removed the country’s publishers from its free news index; Non-HTTPS sites get warning soon in Chrome. Plus Ross and John look into the year of algorithm changes including  Payday Loan 2.0 – Targeting highly spammy categories,  Google  Panda 4.0 – […]


Troubleshooting Website Caching; Google News in Spain Shut Down; Google Penguin Shifted to Continous Updates
Air Date: December 17, 2014

0 Ross and John answer listener questions including troubleshooting why a website might actually not be cached, and the importance of allowing people to visit the website with or without the www and how this could result in losing as much as half of his direct web traffic. Plus, Google is shutting down Google News […]