About SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Latest Show Episodes & Updates

Hacked Sites No Longer Show in Search; How to Fix Panda; Accelerated Mobile Pages
Air Date: October 14, 2015

0 Hacked site notifications no longer show in search results .. neither do hacked sites, is it better to improve quality content than remove pages to fix panda, accelerated mobile pages in search, as well as several other hot topics including a follow up to Carl Bucsh’s question from last show.  



Google Changes Remove URL Tool; Google Says Don’t Delete Your Rel=Author
Air Date: October 7, 2015

0 Google Changes Remove URL Tool, Google says Don’t delete your rel=author, plus things to look for when outsourcing your SEO, plus listeners questions on business keywords and user giving Google reviews in the place of establishment they are reviewing.



Webmaster Tools; The Accuracy of Geo Targeting; Phone Numbers in Local Search Listings
Air Date: September 30, 2015

0 John Carcutt and Ross Dunn discuss several topics in Google, starting with the real-time Penguin algorithm, moving on to having competing sites in the same Webmaster Tools account.  Later they bring up topics including a SearchEngineLand article on The Accuracy of Geo Targeting, plus Phone Numbers are back in Local Search listings.



Tribute to Dana Lookadoo; Repeat Google Spammers Getting Harsher Penalized
Air Date: September 23, 2015

0 John Carcutt and Ross Dunn dedicate this wonderful episode to their lost friend Dana Lookadoo.  They discuss Bing dropping link explorer,  Repeat Google spammers seeing harsher penalties, and how to remove emails from search.  John and Ross tell why not all SEO advice is good advice, and a few other new topics in Google.



Google Webmaster Tools Link Update; Google Never Sends Warnings About Web Spam
Air Date: September 16, 2015

0 Ross Dun and John Carcutt touch on new factors of Google including webmaster tools link updates, never sending warnings about web spam, and crawling “unlinked” URLs to discover new content.  Ross and John also share a recent video by Matt Cutts explaining that automated content in their search results is “Against Google Guidelines”. 



Changes in the Webmaster World
Air Date: September 9, 2015

0 John Carcutt and Ross Dunn discuss some recent changes to webmaster tools.  They mention tools like tabcloud, microformats, and rexswain.com which are very useful tools for SEOs and webmaster crafters.  John and Ross also bring up some of the changes in google, including the chrome browser no longer playing auto playing flash.



Referral Spam, Google Direct Answers and Links Google Crawls Pages For
Air Date: September 3, 2015

0 Followup from John Mueller on Referral Spam; Local 3-Pack on Top of Results 93 percent of the time; Google Direct Answers (a Case Study). Plus ,Google only crawls Links for pages with a 200 OK Header Response, a review of copyright protection services and a listener question



Google 2016 Influence; Comparing MOZ and SearchMetrics Ranking Factor Reports
Air Date: August 26, 2015

0 Google 2016 !!?? How much influence do they have? Both the MOZ and SearchMetrics Ranking Factor reports are out. Which one is better? Plus, Are Desktop Sites Still Necessary? No, Says Google’s John Mueller; Google Never Indexes All your Pages; Referral Spam: what is it? Also, Ross Dunn and John Carcutt answer a listener question on if  there is any […]



Google to Remove Orphaned Google+ Pages; Bing Secure Search Having Impact on Analytics
Air Date: August 5, 2015

0 Google to remove Orphaned Google+ pages; Bing Secure Search having impact on Analytics, Big Drop in Organic Search Referrals; SEO for Cortana? Does this make Bing more Relevant? Plus, MOZ Releases Their 2015 Online Marketing Survey and Google sending warnings about CSS and JS blocking, plus Google also sending warnings about Mobile friendly pages.



Top Level Domains: How Google Handles Them; Yahoo Getting Serious Again
Air Date: July 29, 2015

0 Top Level Domains: how Google handles them; Yahoo is getting serious again.  Plus, Google’s Suggestions when you first sign up for Search Console and listener question on Submitting website links into directory where already many links are pending.