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About SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Latest Show Episodes & Updates

Mobile Friendly SERPs, Temporary Landing Pages and Inbound vs Outbound Links
Air Date: February 25, 2015

0 Ross Dunn and John Carcutt answer listener questions on mobile friendly SERPs, temporary landing pages while redesigning websites,  and inbound vs outbound links. Plus they discuss some headlines that include Photos are No longer the King of Facebook and Despite Documented Performance Lift Brands Still Confounded By Local Search  



Understanding and Explaining A Realistic SEO Timeline
Air Date: February 18, 2015

0 Understanding and Explaining A Realistic SEO Timeline; In 2015, Your Job As An SEO Isnt Actually SEO or Your Job As An SEO Should Be Just SEO; Wildcards Can Be Used in Google Suggest.



Linkbuilding Tactics, Quality Content Guidelines, and Matt Cutts on The Early Days At Google
Air Date: February 4, 2015

0 Ross Dunn and John Carcutt discuss  linkbuilding tactics, public hatred for Google Mapmaker, Quality Content Guidelines, Google Now Supports Crawling and Indexing Locale-Adaptive Web Pages, and Matt Cutts Talking About The Early Days At Google.  



SEO is A.R.T: Authority Relevance and Trust
Air Date: January 14, 2015

0 Ross Dunn and John Carcutt describe in detail why SEO can be spelled A.R.T. A = Authority Link Profile Social References/Engagement Local Citations R = Relevancy Keyword vs Topics (meaning) Content Content Types T = Trust Algos: Good vs. Bad Tactics Crawlability Technology/Mobile



The Year of Algorithm Changes in 2014 Continued
Air Date: December 31, 2014

0 Ross and John continue their  look into the year of algorithm changes including Payday Loan 2.0 – Targeting highly spammy categories, Google Panda 4.0 – 7.5 percentof English Language queries hit, Authorship Photo Drop – Signaling big changes to come.



Google Affects Spanish News Websites; Non-HTTPS Sites Get Warning Soon in Chrome
Air Date: December 24, 2014

0 External traffic to Spanish news websites has fallen by 10 to 15 percent after Google removed the country’s publishers from its free news index; Non-HTTPS sites get warning soon in Chrome. Plus Ross and John look into the year of algorithm changes including  Payday Loan 2.0 – Targeting highly spammy categories,  Google  Panda 4.0 – […]



Troubleshooting Website Caching; Google News in Spain Shut Down; Google Penguin Shifted to Continous Updates
Air Date: December 17, 2014

0 Ross and John answer listener questions including troubleshooting why a website might actually not be cached, and the importance of allowing people to visit the website with or without the www and how this could result in losing as much as half of his direct web traffic. Plus, Google is shutting down Google News […]



Optimizing for Keyword Phrases; Managing Google+ Local Pages for Your Business
Air Date: December 10, 2014

0 Ross and John answer listener questions about optimizing for keyword phrases, managing Google+ Local pages for your business. Plus news on New Facebok Algo Targets posts which seem like ads and how to pin Your Google+ Posts To The Top Of Your Stream.



Scanning Your Site For Missing Google Analytics and AdWords Tags
Air Date: December 3, 2014

0 Scanning Your Site For Missing Google Analytics and AdWords Tags as Ross welcomes Josh Kellett. Josh is the inventor of GAchecker.com (a free tool designed to Scan Your Site For Missing Analytics and AdWords Tags ) and a top search specialist at the Canadian Red Cross.



Starting a SEO Program On Your Own? Five Things To Focus on
Air Date: November 26, 2014

0 Starting a SEO Program On Your Own? Ross and John break down the question by recommending knowing your objectives/goals and setting up the factors for tracking success, competitor research and Keyword research, site optimization based on results of research, content strategy and Link building through building social networks.