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About SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Latest Show Episodes & Updates

Social Signals and Engagement
Air Date: February 6, 2012

Social signals are becoming more and more important as substantiators of the legitimacy of incoming links to your website so it is important to consider that each piece of content has not just incoming links but social attributions.



Canonical Tags and Long Tail Keyword Traffic
Air Date: January 30, 2012

Questions about canonical tags, long tail keyword traffic, silos, keywords boosting of PageRank and deep page getting traffic are answered by Ross and John.



Google to Penalize Too Many Ads Above the Fold
Air Date: January 23, 2012

Google to Penalize Too Many Ads Above the Fold as they announce a planned update that targets sites with too many ads above the fold.



Google Search Plus Debacle
Air Date: January 17, 2012

Google has rolled out a new feature called Search plus Your World, currently available for users of Google who are using English and signed in with a Google profile. The Google Search Plus debacle up for discussion as Ross and John speak with the Partner of Reliable SEO and SEO Training Dojo, Terry Van Horne.



Art of SEO with Stephan Spencer
Air Date: January 9, 2012

Stephan Spencer is the co-author of O Reilly Medias The Art of SEO which is being newly released in 2012 with tons of updates. Stephan is a treasure trove of info and John Carcutt and I did our best to eek out his insights on many useful subjects over an hour.



Responsive Design; NoArchive vs. NoIndex
Air Date: December 19, 2011

Responsive Design. NoArchive vs. NoIndex. The BASE element and URI. Plus, why do Canadians have a different thanksgiving? All this and more as Ross and John celebrate the 100th episode on SEO 101.



Do-It-Yourself SEO Tips
Air Date: December 12, 2011

Ross and John give us some Do-It-Yourself SEO Tips when you are taking a look at your own site, asking yourself whats important to look at and how to fix it. They look into tips on Link Building, directories of import, analytics setup and more.



Google Algorithm Update Demystified
Air Date: December 5, 2011

Google Algorithm Update Demystified; Blackbar going away on Google dropdown list added; Google New iPad App for Search; Google pulls the plug on their toolbar for Firefox. Ross and John also answer listeners questions on internal links and blog comments.



Secrets Behind Building a Successful Website
Air Date: November 21, 2011

Learn Secrets Behind Building a Successful Website as Ross speaks with Gil Namur, the President and CEO of the popular ezine LifeAsAHuman. Gil shares tips and tricks around the rise of traffic to his website from 0 visits to over 200k unique visits per month! We will discuss the marketing tactics and technology around his creation.



Google Adds +1 to Images, Enhances Authorship Markup
Air Date: November 14, 2011

Google adds +1 to images; Google has enhanced the authorship markup in Google Results and made it easier to get in; Google Penalizing Sites with excessive ads? Google bot crawling AXAX and Javascript comments; Adobe Drops support for Flash Dev in Mobile Apps.