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Social Signals and Engagement

Social signals are becoming more and more important as substantiators of the legitimacy of incoming links to your website so it is important to consider that each piece of content has not just incoming links but social attributions.

John helps us understand this subject with Tammy Kahn Fennell, CEO of MarketMeSuite, which speicalizes in getting the message out about your content while creating handling the touchy etiquette of social engagement.

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Canonical Tags and Long Tail Keyword Traffic

Questions about canonical tags, long tail keyword traffic, silos, keywords boosting of PageRank and deep page getting traffic are answered by Ross and John.

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Google to Penalize Too Many Ads Above the Fold

Google to Penalize Too Many Ads Above the Fold as they announce a planned update that targets sites with too many ads above the fold.

Also, Ross and John discuss Jerry Yang leaving Yahoo and a shakeup at Blackberry maker as RIM loses the co-founders and their COO takes over.

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Google Search Plus Debacle

Google has rolled out a new feature called Search plus Your World, currently available for users of Google who are using English and signed in with a Google profile. The Google Search Plus debacle up for discussion as Ross and John speak with the Partner of Reliable SEO and SEO Training Dojo, Terry Van Horne.

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Art of SEO with Stephan Spencer

Stephan Spencer is the co-author of O Reilly Medias The Art of SEO which is being newly released in 2012 with tons of updates. Stephan is a treasure trove of info and Ross and John do their best to eek out his insights on many useful subjects.

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Responsive Design; NoArchive vs. NoIndex

Responsive Design. NoArchive vs. NoIndex. The BASE element and URI. Plus, why do Canadians have a different thanksgiving? All this and more as Ross and John celebrate the 100th episode on SEO 101.

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Do-It-Yourself SEO Tips

Ross and John give us some Do-It-Yourself SEO Tips when you are taking a look at your own site, asking yourself whats important to look at and how to fix it. They look into tips on Link Building, directories of import, analytics setup and more.

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Google Algorithm Update Demystified

Google Algorithm Update Demystified; Blackbar going away on Google dropdown list added; Google New iPad App for Search; Google pulls the plug on their toolbar for Firefox. Ross and John also answer listeners questions on internal links and blog comments.

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Secrets Behind Building a Successful Website

Learn Secrets Behind Building a Successful Website as Ross speaks with Gil Namur, the President and CEO of the popular ezine LifeAsAHuman. Gil shares tips and tricks around the rise of traffic to his website from 0 visits to over 200k unique visits per month! We will discuss the marketing tactics and technology around his creation.

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Google Adds +1 to Images, Enhances Authorship Markup

Google adds +1 to images; Google has enhanced the authorship markup in Google Results and made it easier to get in; Google Penalizing Sites with excessive ads? Google bot crawling AXAX and Javascript comments; Adobe Drops support for Flash Dev in Mobile Apps.

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