What Makes a Quality Site? SERP Experience and SEO Keyword Ranking Perspective
July 23, 2012
Ross and John analyze a recent Stone Temple.com interview between Eric Enge and Google Engineer Matt Cutts about What Makes a Quality Site. They also answer listener questions on SERP experience and SEO keyword ranking perspective.
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PLEASE do a show about MICRODATA!
1) Does it improve search or will Google just scrape the microdata from your page and put it in the Knowledge Graph without directing any traffic to your site?
2) Please explain the difference between actual schema.org markup and “latent” inferences
(http://searchenginewatch.com/article/2191974/Semantic-Search-The-Eagle-Has-Landed)
If ‘similar’ content although not ‘identical’ will now be treated as ‘duplicate’ it is hard to see the right way forward for many businesses with an online presence.
What is e.g. a lawyer supposed to say to differentiate him/herself? I am ‘honest’ (perhaps?) or: I am qualified, I do law etc. That is exactly the same as what all the other lawyers will say. Even if they claim to be ‘better’, ‘bigger’ (or smaller), smarter or more ‘caring’, in principle none of this will bring anything ‘new’ to the table or inject much ‘additional’ value.
So it seems as if ‘different’ = ‘better’ (at least from a SEO point of view – or am I missing something here?).