Explaining Benefits of SEO to Clients

November 15, 2010

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Effective ways of Communicating the Benefits of SEO to potential clients, like local/small business owners that do not know anything about computers who are completely overwhelmed by the internet.
Ross and John answer that listener question plus another question on Keyword TLDs.

Comments

2 Responses to “Explaining Benefits of SEO to Clients”

  1. Thomas says:

    Hi,
    great show and a good resource for SEO knowledge, thanks. I would like to add two more reasons why to invest in SEO:
    1) My experience is, that you get visits from SEO for a lower price compared to visits from any other onlinemarketing campaign. Money normally is the language, every customer understands.
    2) The second reason for SEO is time. When you have a website with a good visibility, the effect will last for at least a few months, even if you stop any SEO activities. Any other onlinemarketing campaign won’t bring you visitors when it is ended.

    Greetings from Munich, Germany,
    Thomas

  2. Ali SEO says:

    I explain that most people are looking on the internet for products they want to by (at least read about them) and they use the search engines for it.
    Throw in some numbers about 40% of the people not looking past the first 4 results etc. etc.

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