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About SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Latest Show Episodes & Updates

Yahoo Directory Goes Away; Are Some Mobile Search Campaigns Not Being Tracked?
Air Date: October 15, 2014

0 Yahoo Directory goes away, how some mobile search campaigns not being tracked?  We also hear client stories dealing with website switching and Google Webmaster Tools. Plus,  we hear the story of an interior designer client friend of Ross who has landed an account with Lamborghini and is asked for a crazy favor. Podcast: Play in new […]



Google Panda 4.1 Launches; Google Limits German News Content to Headlines
Air Date: October 9, 2014

0 Google Panda 4.1 Launches; To avoid liability, Google limits German news content to headlines. Plus, Ross and John offer Commentary about how Keywords are DEAD and a Moz story discusses Google Answer Boxes Now Showing Up 60 percent More Often   Podcast: Play in new window | Download



Final Word on the Death of Google Authorship; Penguin 3.0 To Come Most Likely in 2014
Air Date: September 18, 2014

0 The Final Word on the Death of Google Authorship; SearchMetrics 2013 Ranking Factors – Correlation via Data; John Mueller says Penguin Still to Come 3.0 Most Likely in 2014; Google Webmaster Tools API Updated. Podcast: Play in new window | Download



Google Authorship Dead But Not Author Rank; Responsive vs. Adaptive Website Design
Air Date: September 4, 2014

0 Ross offers things to know on how Google Authorship is dead but not author rank. Plus, some research on PNG and JPG compression, the Difference between Responsive Website Design and Adaptive Website Design, Negative SEO extortion and more. Podcast: Play in new window | Download



Notifications For Faulty Redirects and Penalties Reappearing in Manual Spam Action for Google Webmaster Tools
Air Date: August 14, 2014

0 Google Webmaster Tools Notifications For Faulty Redirects and New Color-Coded Fetch As Google;  Google Penalties Reappearing in Manual Spam Action of Webmaster Tools; Google Responds The Lack of Unannounced Penguin Updates; Low quality guest blogging is considered little or no original content by Google. Podcast: Play in new window | Download



Pigeon Update: Not As Impactful As Reported
Air Date: August 7, 2014

0 Ross and John discuss The Pigeon Update and how it is Not as impactful as first reported on account that the URL structure on Google changed so automated tools got it wrong. Plus, they discuss Bing Updates, Author Stats Removed from Google Webmaster Tools, and Authorship Photos Live On. Podcast: Play in new window […]



Google Pigeon Update, Moz Post Controversy and More MozCon 2014 Takeaways
Air Date: July 31, 2014

0 The Google Pigeon Update and how its seen as a very impactful algorithmic update specific to local search. Plus, Moz Guest Post controversy and more MozCon 2014 takeaways including Stephanie Beadell on Bad Data via Surveys, Stacey MacNaught on Content Creation and Rich Millington on Building a successful community Podcast: Play in new window | […]



More from MozCon 2014: Maintaining SEO Focus; Local SEO Lessons from Small Town USA
Air Date: July 24, 2014

0 More from MozCon 2014 as Ross speaks about Maintaining SEO Focus with Marshall Simmonds,  Founder of Define Media Group Inc, who presented a dicussion entitled Keep the Focus on the Doughnuts. Also, Ross talks to Mike Ramsey of Nifty Marketing, who spoke about Local SEO Lessons from Small Town USA Podcast: Play in new window […]



MozCon 2014: Content Marketing and Brand Dominance
Air Date: July 17, 2014

0 On location from MozCon 2014, Ross speaks with Dr. Pete Meyers, the Marketing Scientist at Moz, who spoke about Content Marketing and How to Never Run Out of Great Ideas. Ross also talks to Mark Traphagen, the Senior Director of Online Marketing for Stone Temple Consulting who spoke on Claiming Your Kingdom for Brand […]



Deleted Google Author Photo Boosts Ad CTR; Google Website Quality Guidelines Leaked
Air Date: July 10, 2014

0 The Smoking Gun: Deleted Google Author Photo Boosts Ad CTR ; Google hits Poland again with link network penalties; Groupon Tests Direct Traffic; Google Website Quality Guidelines Leaked ; E.A.T. is the new acronym – Expertise, Authority and Trust; Head Of Google’s Web Spam Team Matt Cutts Is Going On Leave       Podcast: Play in new window | […]