About SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Latest Show Episodes & Updates

AlphaGo and Timely SEO Win in Politics
Air Date: February 3, 2016

0 AlphaGo Concurs Go using machine learning, the number of moves in Go are roughly equal to a google more than all those in chess. An interesting example of a timely SEO win in politics. Carly Fiorina was the only GOP candidate to use the freely available card carousel (announcement of feature from Google) in Google Search […]



Big Google Update: But Not Penguin or Panda
Air Date: January 20, 2016

0 Big Google Update! But it’s Not Penguin 4.0, not Panda (though Panda now part of the Core Algo), Brand Term related (big impact on News Sites). It is apparent that many loser domains are classic print publishers and their losses in rankings mainly stem from older content pieces. Additional publisher who lost rankings are newyorker.com, vanityfair.com, […]



How Google Handles Different Types of Duplicate Content?
Air Date: January 13, 2016

0 How Does Google Handle Different Types of Duplicate Content? Created by Technical Issues? Ross Dunn and John Carcutt learn the impact of duplicate URLs via A Google Search Console Webmaster Tools help page.  Google explains, “When Google detects duplicate content, such as the pages in the example above, a Google algorithm groups the duplicate URLs into one […]



Goodbye to Google+ Local
Air Date: December 16, 2015

0 Goodbye to to Google+ Local as Google Kills Off Google+ Local but is Still Committed to Local Search. Google AMP may be coming to an SEO requirement near you, Penguin 4 may be here in January, and Yahoo may possibly be up for sale as their board discusses whether to proceed with a plan to spin off its […]



Google Penguin Real Time Update Delayed
Air Date: December 9, 2015

0 Learn all about what Google 2015 quality raters guidelines mean for SEOs, and the Penguin Real Time update  getting delayed till next year.  Google is testing 4 ads above organic results as Google is now testing four AdWords ads above the organic search results. Google’s manual actions on a subdomain don’t affect the rest of the site. […]



BuzzSumo Study on Content; Google Moves to Streaming Apps in Mobile Search
Air Date: November 25, 2015

0 BuzzSumo study on content, SEO relevant part: 50% of content gets less than 8 shares (across all social, 75% of content generates ZERO links.  Google moves to streaming apps in mobile search, current Google+ changes, and user behaviour as a ranking signal.  



6000 Members on the Google+ Community; Google Launches New Search Results Interface for Tablets
Air Date: November 11, 2015

0 6000 members on the Google+ community; Google launches new search results interface for tablets; What does Yahoo’s new Google partnership mean for SEOs future?; Google search broken for days for IE users…If you are used to a large amount of IE traffic to your sites from Search you may see a blip in your analytics.  



New Google RankBrain Algorithm; Possibilities and Implications of “Self-Learning”
Air Date: November 4, 2015

0 Learn all about the new Google RankBrain algorithm as well as what the possibilities and implications of “Self-Learning”are. Google WMC detects and gets rid of unwanted sneaky mobile redirects and Bing tags breaking news videos with “New” in search results.  



Google / Yahoo Deal Signed But Bing Not Out; From CBC’s “The Current”; A Quick PPC Note
Air Date: October 28, 2015

0   Yahoo’s new deal with Microsoft left open 49% of their search to in-house or 3rd party results. Seems they have signed a deal with Google to help fill that. Not going to happen for EU or India probably to prevent Antitrust issues. Still needs Govt. Approval. An interview with Google’s Chief Internet Evangelist […]



Google/Yahoo Deal Signed But Bing Not Out
Air Date: October 21, 2015

0 Yahoo’s new deal with Microsoft left open 49% of their search to in-house or 3rd party results. Seems they have signed a deal with Google to help fill that. Not going to happen for EU or India probably to prevent Antitrust issues. Still needs Govt. Approval.