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About SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Latest Show Episodes & Updates

SEO is A.R.T: Authority Relevance and Trust
Air Date: January 14, 2015

0 Ross Dunn and John Carcutt describe in detail why SEO can be spelled A.R.T. A = Authority Link Profile Social References/Engagement Local Citations R = Relevancy Keyword vs Topics (meaning) Content Content Types T = Trust Algos: Good vs. Bad Tactics Crawlability Technology/Mobile Podcast: Play in new window | Download



The Year of Algorithm Changes in 2014 Continued
Air Date: December 31, 2014

0 Ross and John continue their  look into the year of algorithm changes including Payday Loan 2.0 – Targeting highly spammy categories, Google Panda 4.0 – 7.5 percentof English Language queries hit, Authorship Photo Drop – Signaling big changes to come. Podcast: Play in new window | Download



Google Affects Spanish News Websites; Non-HTTPS Sites Get Warning Soon in Chrome
Air Date: December 24, 2014

0 External traffic to Spanish news websites has fallen by 10 to 15 percent after Google removed the country’s publishers from its free news index; Non-HTTPS sites get warning soon in Chrome. Plus Ross and John look into the year of algorithm changes including  Payday Loan 2.0 – Targeting highly spammy categories,  Google  Panda 4.0 – […]



Troubleshooting Website Caching; Google News in Spain Shut Down; Google Penguin Shifted to Continous Updates
Air Date: December 17, 2014

0 Ross and John answer listener questions including troubleshooting why a website might actually not be cached, and the importance of allowing people to visit the website with or without the www and how this could result in losing as much as half of his direct web traffic. Plus, Google is shutting down Google News […]



Optimizing for Keyword Phrases; Managing Google+ Local Pages for Your Business
Air Date: December 10, 2014

0 Ross and John answer listener questions about optimizing for keyword phrases, managing Google+ Local pages for your business. Plus news on New Facebok Algo Targets posts which seem like ads and how to pin Your Google+ Posts To The Top Of Your Stream. Podcast: Play in new window | Download



Scanning Your Site For Missing Google Analytics and AdWords Tags
Air Date: December 3, 2014

0 Scanning Your Site For Missing Google Analytics and AdWords Tags as Ross welcomes Josh Kellett. Josh is the inventor of GAchecker.com (a free tool designed to Scan Your Site For Missing Analytics and AdWords Tags ) and a top search specialist at the Canadian Red Cross. Podcast: Play in new window | Download



Starting a SEO Program On Your Own? Five Things To Focus on
Air Date: November 26, 2014

0 Starting a SEO Program On Your Own? Ross and John break down the question by recommending knowing your objectives/goals and setting up the factors for tracking success, competitor research and Keyword research, site optimization based on results of research, content strategy and Link building through building social networks. Podcast: Play in new window | […]



Twitter Renewed Focus On SEO; SEOs on Nofollow Attribute, Link Building As Not Spam and Negative SEO Extortion
Air Date: November 19, 2014

0 Twitter: Renewed Focus On SEO Generated 10 Times More Visitors as  Twitter says making this change increased the number of logged-out users coming to its site by 10-fold, apparently raising the number from 7.5 million per month to the current 75 million per month.  Ross and John also talk Google and talk numbers when […]



Discovery, Analysis and Measurement: Those D.A.M SEO Tools
Air Date: November 13, 2014

2 Ross and John give a comprehensive cannot-miss episode on SEO Tools, breaking them down by way of Discovery (Keyword and Discovery Research), Analysis (Technical and Backlink Analysis) and Measurement (rank trackers and conversion tracking). Feel free to follow the outline as you listen. Those D.A.M SEO Tools D = Discovery Tools: Keyword Research Google site: […]



Google Penguin 3.0 Rollout Finally Here; Rank Number 1 in Mobile Search or Nothing
Air Date: October 29, 2014

0 Penguin 3.0 Rollout Finally here … or is it? Is this an update or a new Algo? On a side note – Pirate Update 2.0 happens as well. New Study – Rank number 1 in Mobile search or nothing. Tool in webmaster tools for domain changes has updated as John Muller updates saying we just updated […]