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About SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Latest Show Episodes & Updates

MozCon 2014: Content Marketing and Brand Dominance
Air Date: July 17, 2014

0 On location from MozCon 2014, Ross speaks with Dr. Pete Meyers, the Marketing Scientist at Moz, who spoke about Content Marketing and How to Never Run Out of Great Ideas. Ross also talks to Mark Traphagen, the Senior Director of Online Marketing for Stone Temple Consulting who spoke on Claiming Your Kingdom for Brand […]



Deleted Google Author Photo Boosts Ad CTR; Google Website Quality Guidelines Leaked
Air Date: July 10, 2014

0 The Smoking Gun: Deleted Google Author Photo Boosts Ad CTR ; Google hits Poland again with link network penalties; Groupon Tests Direct Traffic; Google Website Quality Guidelines Leaked ; E.A.T. is the new acronym – Expertise, Authority and Trust; Head Of Google’s Web Spam Team Matt Cutts Is Going On Leave       Podcast: Play in new window | […]



Google+ Images; How to Implement Authorship; Searchmetrics Schema study
Air Date: June 27, 2014

0 Google Drops Google+ Images and Circle counts from standard SERP listings;  John Mueller comments about How to implement Authorship; plus the results of a Searchmetrics Schema study  plus a listener question on the risk of duplicate content.       Related articles across the web How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools […]



Matt Cutts’ SMX Advanced 2014 You and A: PayDay Algo, Reconsideration Requests, Penguin Updates
Air Date: June 19, 2014

0 Ross and John highlight Matt Cutts’ SMX Advanced 2014 You and A where he discusses the Google PayDay Algorithm, Reconsideration Requests, Penguin Updates and more. Plus, the release of the Amazon Fire Phone: Bing gets a lot more exposure and a study says  Google Universal Results Show Up For 85 percent Of All Searches: Videos In […]



SEO 101 at SMX Advanced 2014 On Location
Air Date: June 13, 2014

0 Ross and John broadcast on location from SMX Advanced 2014 in Seattle , and they speak with the President of Stone Temple Consulting, Eric Enge and the CEO of Mobile Moxie, Cindy Krum. Related articles across the web Matt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West […]



What is SEO and What is Not SEO?
Air Date: June 5, 2014

0 What is SEO and What is Not SEO? David Harry from the SEO Training Dojo discusses a very heated Facebook group thread where this very topic came up for debate.  They discuss how certain fields like social media, PR, web design and even linkbuilding are not SEO thought might individually affect SEO in some way. Related […]



WTF, rel=dofollow links? Red Flags for Google? SEOs Sued for Violating Google Guidelines
Air Date: May 29, 2014

0 WTF, rel=dofollow links? Red Flags for Google?  SEO’s Sued for Violating Google Guidelines; More than two Links on a page … Google takes the 1st one. Google Penalized eBay But Was It Panda 4 Or A Manual Action? Bing is Shutting Down its Webmaster Forums; Google: Dropping Links In Forums Can Hurt Your Both Algorithmically and Manually; Google: Panda 4.0 Brings […]



How to Obtain Links to Your Website Through Outreach and Link Attraction
Air Date: May 22, 2014

0 Ross takes us some steps on How to Obtain Links to Your Website Through Outreach and Link Attraction. Ross takes us thr0ugh several variables from choosing a photo from another persons collection in an article to generating social love from them to challenging an article written by an authority in your industry with your own strong and valid opinion. Podcast: Play […]



How to Determine Why Your Competitors are Succeeding and You’re Not
Air Date: May 8, 2014

0 From  Getting clients to know their sites: perform an audit and having them  Review their social signals/effectiveness, Ross and John discuss How to Determine Why Your Competitors are Succeeding and You’re Not Related articles across the web Duplicate Meta Descriptions; Merchant Quality Chatters Spurns Google Zebra Rumor Ethics and Google; Contracts with Vendors, Impacting Rankings in […]



Ethics and Google; Contracts with Vendors, Impacting Rankings in Hours
Air Date: May 1, 2014

0  Ethics and Google; Contracts with Vendors; Trying to sneak in Links as John recounts his  experience from this week plus another patent this week confirms that Citation act as Links. Plus, Click thru test …. Impacting Rankings in the short term in a matter of hours. Podcast: Play in new window | Download