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About SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Latest Show Episodes & Updates

Twitter Renewed Focus On SEO; SEOs on Nofollow Attribute, Link Building As Not Spam and Negative SEO Extortion
Air Date: November 19, 2014

0 Twitter: Renewed Focus On SEO Generated 10 Times More Visitors as  Twitter says making this change increased the number of logged-out users coming to its site by 10-fold, apparently raising the number from 7.5 million per month to the current 75 million per month.  Ross and John also talk Google and talk numbers when […]



Discovery, Analysis and Measurement: Those D.A.M SEO Tools
Air Date: November 13, 2014

1 Ross and John give a comprehensive cannot-miss episode on SEO Tools, breaking them down by way of Discovery (Keyword and Discovery Research), Analysis (Technical and Backlink Analysis) and Measurement (rank trackers and conversion tracking). Feel free to follow the outline as you listen. Those D.A.M SEO Tools D = Discovery Tools: Keyword Research Google site: […]



Google Penguin 3.0 Rollout Finally Here; Rank Number 1 in Mobile Search or Nothing
Air Date: October 29, 2014

0 Penguin 3.0 Rollout Finally here … or is it? Is this an update or a new Algo? On a side note – Pirate Update 2.0 happens as well. New Study – Rank number 1 in Mobile search or nothing. Tool in webmaster tools for domain changes has updated as John Muller updates saying we just updated […]



SEMPO Guidelines and Industry Impact; Google Helps Local Businesses Get Online
Air Date: October 22, 2014

1 Ross and John discuss the recent SEMPO guidelines and how they could impact the industry, plus TopSEOs says We Have Not Been Banned By Google, Google releases video series on taking your local business online. Plus they answr listener questions on Google monitoring interactions a user has on a web page, and new domain names. Podcast: Play in new […]



Yahoo Directory Goes Away; Are Some Mobile Search Campaigns Not Being Tracked?
Air Date: October 15, 2014

0 Yahoo Directory goes away, how some mobile search campaigns not being tracked?  We also hear client stories dealing with website switching and Google Webmaster Tools. Plus,  we hear the story of an interior designer client friend of Ross who has landed an account with Lamborghini and is asked for a crazy favor. Podcast: Play in new […]



Google Panda 4.1 Launches; Google Limits German News Content to Headlines
Air Date: October 9, 2014

0 Google Panda 4.1 Launches; To avoid liability, Google limits German news content to headlines. Plus, Ross and John offer Commentary about how Keywords are DEAD and a Moz story discusses Google Answer Boxes Now Showing Up 60 percent More Often   Podcast: Play in new window | Download



Final Word on the Death of Google Authorship; Penguin 3.0 To Come Most Likely in 2014
Air Date: September 18, 2014

0 The Final Word on the Death of Google Authorship; SearchMetrics 2013 Ranking Factors – Correlation via Data; John Mueller says Penguin Still to Come 3.0 Most Likely in 2014; Google Webmaster Tools API Updated. Podcast: Play in new window | Download



Google Authorship Dead But Not Author Rank; Responsive vs. Adaptive Website Design
Air Date: September 4, 2014

0 Ross offers things to know on how Google Authorship is dead but not author rank. Plus, some research on PNG and JPG compression, the Difference between Responsive Website Design and Adaptive Website Design, Negative SEO extortion and more. Podcast: Play in new window | Download



Notifications For Faulty Redirects and Penalties Reappearing in Manual Spam Action for Google Webmaster Tools
Air Date: August 14, 2014

0 Google Webmaster Tools Notifications For Faulty Redirects and New Color-Coded Fetch As Google;  Google Penalties Reappearing in Manual Spam Action of Webmaster Tools; Google Responds The Lack of Unannounced Penguin Updates; Low quality guest blogging is considered little or no original content by Google. Podcast: Play in new window | Download



Pigeon Update: Not As Impactful As Reported
Air Date: August 7, 2014

0 Ross and John discuss The Pigeon Update and how it is Not as impactful as first reported on account that the URL structure on Google changed so automated tools got it wrong. Plus, they discuss Bing Updates, Author Stats Removed from Google Webmaster Tools, and Authorship Photos Live On. Podcast: Play in new window […]