Bing, Yahoo and Small Business
September 1, 2010 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia discuss with Bing now officially powering Yahoos index, they discuss the question of how the partnership affects users and search engine marketers is pressing.
Brent Rangen, owner of Optimize Guyz and the winner of the Small Biz Discovery Contest, then talks to Virginia about his recommendations for small business SEO and his takeaways from SES San Francisco.
Finally, Susan, Paula and Virginia discuss Google’s algorithm change which seeks to deliver on a user’s intent to receive multiple results from a single domain.
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Blended Search Results
June 23, 2010 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia discuss Bing and blended search results. They highlight the Bing-Yahoo Partnership and Virginia conducts an interview with David Harry about developing a blended search strategy.
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CNN’s SEO and Redesign
November 4, 2009 by Daron Babin
Filed under Episodes
The third quarter of 2009 is over and many companies have released their quarterly results. Bruce Clay, Susan Esparza and Virginia Nussey examine the results reported by Google, Yahoo!, Microsoft and IAC for a measurement of the health of the search engines and a reflection on consumer behavior. Google reported revenues of $5.94 billion for the third quarter, an increase of 7% compared to the third quarter of 2008. Yahoo!’s net income nearly tripled to $187 million in the third quarter. Microsoft Corp.’s stock fell 14% to $12.9 billion, topping analysts’ forecasts of $12.3 billion. IAC, which owns Ask.com, reported a year-over-year revenue growth of -9%.
Topher Kohan, SEO Coordinator at CNN, then talks to Virginia about the news organization’s newly redesigned Web site. One of the most notable enhancements to the design is the prominence of video, and Topher shares his thoughts on why video is such an important site element today. He also gives his tips on how to involve SEO in online initiatives from the ground up as well as how he has been able to evangelize on behalf of SEO within the large media organization.
While CNN is one of the first to focus on video integration on the site, they aren’t the only one that has prioritized videos online. TurnHere, an online video advertising and production company, recently conducted a survey on trends in online video among brands and marketing agencies. Susan doesn’t take the survey at face value because TurnHere provides online video marketing services. However, useful lessons are contained in the insights about top reasons brands develop online video and what prohibits some companies from creating online videos.
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Whats Next in Search
October 28, 2009 by Daron Babin
Filed under Episodes
Bruce and Susan over their take following the SMX East 2009 panel on Whats Next in Search. Plus they discuss With Internet users expressing disapproval of behavioral ad targeting, are marketers able to take advantage of these sophisticated technologies? If Bing and Yahoo! search merge, how will having two players instead of three going to change the space? And, what will the search marketing industry be buzzing about in five years?
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Long Tail Queries and Potential Strategies
October 21, 2009 by Daron Babin
Filed under Episodes
Bruce Clay, Susan Esparza and Virginia Nussey discuss the implications of increasing long-tail queries and potential strategies of Yahoo! due to the discontinuation of its paid inclusion program, Search Submit, at the end of the year Gregg Poulin, general manager at Compete.com, then talks to Virginia about data coming out of the online research company.
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