Analytics and Content
February 18, 2009 by Daron Babin
Filed under Episodes
Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search.
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Local Search Resources for Small Businesses
February 11, 2009 by Daron Babin
Filed under Episodes
Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org.
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Search Analytics and Longtail Phrases
February 3, 2009 by Daron Babin
Filed under Episodes
Bruce, Susan and Viriginia discuss Search Analytics and Longtail Phrases and how analytics help marketers spot the trends occurring on their site in order to leverage user interests, alleviate bottlenecks, and better direct visitors
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Personalization on Search Results
January 28, 2009 by Daron Babin
Filed under Episodes
How is personalization going to change how Internet marketers operate, as fluctuating rankings are devalued as a measure of success, plus David Harry of the Houmah Blog discusses bounce rates as a ranking signal and personalized PageRank.
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Collecting user demographics
January 21, 2009 by Daron Babin
Filed under Episodes
Discover ways of collecting user demographics plus Scott Skurnick, director of SEO and user insight at Edmunds.com, talks to Virginia about how his company gains understanding about user behavior and desires.
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Online Retail Sales and Halo Media
January 7, 2009 by Daron Babin
Filed under Episodes
Online Retail Sales and Halo Media , and considerations of ecommerce sales, plus how to gain control of ecommerce, sales and buying cycles, plus an interview with Gregg Banse, President of 7th Pixel.
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