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Web Analytics In Depth

Web Analytics In Depth with Avinash Kaushik, author of Web Analytics: An Hour A Day and the Analytics Evangelist for Google, and Daniel Waisberg, head of Web analytics at easynet Search Marketing and Chair of Marketing of the Web Analytics Association, discuss Web Analytics 2.0: Empowering Customer Centricity in parts one and two, they look at current best practices of Web analytics. and propose the pioneering concepts of the customer-centric Web Analytics 2.0.

Also Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit, tells us how the events reflect the needs of todays marketers working in tough economic circumstances. People are looking for practical and hands-on tips for making analytics work for them. Value is also being assigned to the measurement of conversion assists and measuring offline efforts.

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Social Media Buzz and Influence

Bruce, Susan and Virginia kick things off by considering if and how a social media users sphere of influence should be considered as part of their lifetime customer value.

Shannon Poole, who has joined Bruce Clay for business development, talks to Virginia about her social media strategy for developing business, especially at conferences like the upcoming SMX West.

Then Susan, Virginia and Bradley examine Internet giant Google’s latest foray into the social space, Google Buzz.

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Blogging and Branding

Bruce, Susan and Virginia explore the value of blogging and measures of authority online, plus Lisa Barone, co-founder and chief branding officer of Internet marketing firm Outspoken Media, shares her method for generating blog posts and content for clients.

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