Bruce looks at when it makes sense to assess a site yourself and when its best to have an agency or consultant evaluate the site. Siddharth Lal, managing director of Bruce Clay India, about SEO best practices in Australia and India.
Then Virginia talks to SEOToolSet training attendees at Septembers course in Simi Valley, CA. She talks to Stirling Flynn, director of technology at Living on the Edge; Chase Anderson, marketing analyst at Belcaro Group Inc., and Allison Kulage and Rebecca Huber, president and director of client services at Bare Knuckle Marketing.
Search engine optimization has entered the mainstream marketing consciousness. With increased awareness comes an increased desire to learn about and take advantage of SEO potential. Bruce, Susan and Virginia consider both of the above means of SEO education.review Bruces recommendations for SEO research and testing.
Chris Sherman then joins the program to share insight into the direction and offerings of the Search Marketing Expo Conference Series this year.
Finally, Susan, Virginia and Michael consider the criteria for deciding whether or not a training or education event is right for you.
Susan, Derek and Virginia discuss SEO Best Practices and what value you can get for them. Plus, Bruce Clay Eastern Region Operations Director Christopher Hart fills us in SEOToolSet Training dates and previews SMX East 2009.
With Search Engine Strategies San Jose around the corner, the hosts spend the show looking forward to the training, sessions and networking opportunities at the conference. Bruce, Susan and Virginia also take an in-depth look at the session Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising.
Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject sheâ€™ll be exploring in her panel, The View From the CMOâ€™s Office.
From conversion data to keyword selection, PPC campaigns should work together with SEO campaigns. Bruce, Robert and Susan give away some of their tricks to avoiding nonconverting clicks and choosing the words that bring your company into the users line of sight. Bruce explains what he sees as the conversion challenges of PPC, from branding to bidding.
Bruce talks to Dr. Ralph Wilson about his latest book on landing page optimization, the third edition of How to Develop a Landing Page.
In a special report to SEM Synergy, Bruce Clay, Inc. IT Manager Aaron Landerkin gives Bruce and the audience a rundown of the Omniture training he recently attended.