Bruce, Jessica and Virginia discuss what factors Google may be using to determine website quality based on the Panda Update, from linking to user behavior on the SERP. Neal Rodriguez shares tips on video content optimization and how to get interviews, as well as how to get buy-in for SEO initiatives.
Concerns among the Webmaster World forums about what is being codenamed as the MayDay update. Webmasters from very clean, very large websites have reported dramatic drops in long tail search traffic.
Virginia also speaks with MySpace Senior Online Marketing Manager Tony Adam about his presentation at Search and Social Summit about In-House SEO Strategy.
Bruce, Susan and Virginia discuss what real-time search is, how it can be used as a tool, and whether or not a real-time search optimization strategy exists.
SEO and social media marketer Dana Lookadoo then talks to Virginia about how to use real-time search as a marketing advantage.