Gregg Poulin, general manager at Compete.com tells Virginia about their findings regarding users paid search and natural search preferences as well as holiday predictions.
Scott Fowles, an SEO analyst at Bruce Clay, Inc. and an evangelist for conversion rate optimization, talks to Virginia about some tips he has learned that may help a site optimize its conversions.
Small businesses are quickly getting up to speed online. Google is reaching out to the online small business community through a new page about Tools for Online Success. In partnership with the U.S. Small Business Administration, the site introduces local businesses to online tools and resources. This is just the latest in Google’s efforts to empower small businesses, recognizing the growing segment of the small business community hungry for progress and marketing innovation.
Eric Enge, president of Stone Temple Consulting and a writer at Search Engine Watch and Search Engine Land, then joins the show to talk about changes to local search and small business SEO. Eric’s recent interview with Google Locals director of product management highlights some helpful information for small and local businesses. Google Places, the newly renamed Google center for businesses online, has launched many new features, including Place Pages. Eric explains some of the advantages of Place Pages and gives his top recommendation for small business listings.
Virginia, Susan and Maryann continue the small business conversation with local search SEO strategies. Small businesses have an opportunity not available to larger organizations because local businesses can reach out to their community for links. Small businesses don’t necessarily have to represent themselves online as such because some can serve consumers across the nation from a small office. However, a survey by the Pew Research Center for the People and The Press found that small businesses are the institutions most trusted by Americans today, so small businesses might do well to use their community orientation to their advantage.
Bruce Clay, Susan Esparza and Virginia Nussey discuss the implications of increasing long-tail queries and potential strategies of Yahoo! due to the discontinuation of its paid inclusion program, Search Submit, at the end of the year Gregg Poulin, general manager at Compete.com, then talks to Virginia about data coming out of the online research company.
A discussion of Inbound marketing strategies and how they may prove to be a more reliable strategy in the future.
Larry Kim, founder and vice president of product development at WordStream, offers pragmatic suggestions for improving inbound marketing efforts.