SES San Francisco 2011 preview with best-selling author Bryan Eisenberg talking about social media and conversion optimization. Bruce,Susan and Virginia discuss the buzzing social media platform Google+ and coming to terms with the end of online privacy.
How Google Places Will Rock the Search Industry. Bruce, Susan and Jessica talk about the recent changes that are slowly rolling out by Google in the way of Google Place Search.
Plus, Jessica interviews Crosby Noricks, senior social media strategist for Red Door Interactive and creator of the award-winning blog, PR Couture.
Susan and Virginia speak with Jessica Lee on her recent Bruce clay blog post on BP, Crisis Communications and Social Media.
Neil Patel, co-founder of 2 Internet companies: Crazy Egg, and KISSmetrics, discusses the differences of passion and success, and how they do go hand in hand.
Finally, How successful has the Old Spice Viral Video Campaign done for the product and its marketing effort and sales turnaround.
Bruce, Susan and Virginia kick things off by considering if and how a social media users sphere of influence should be considered as part of their lifetime customer value.
Shannon Poole, who has joined Bruce Clay for business development, talks to Virginia about her social media strategy for developing business, especially at conferences like the upcoming SMX West.
Then Susan, Virginia and Bradley examine Internet giant Googleâ€™s latest foray into the social space, Google Buzz.
With Bruce presenting SEOToolSet Training this week, Susan, Virginia and Bradley host a show focused on speed on the Web.
Tamar Weinberg, a writer and consultant specializing in social media marketing, then talks to Virginia about her book The New Community Rules: Marketing on the Social Web.
Finally, Susan and Bradley join Virginia in exploring the contents of The New Community Rules, focusing in on the appendix The Ultimate Social Media Etiquette Handbook.
Localization Appearing in Google, including the local results and non-local queries, plus Jordan Kasteler of Search and Social tells us about the latest developments in social media.
Michael Streko introduces us to Knowem, which aids in avoiding Social Media Identity Theft as it checks the availability of your brand name and/or user name on various social media sites.
Susan, Scott and Virginia also discuss Matt Cutts response to a question on Social Media and it relevance to Google.
State of spam in search and social marketing, from social media to link building, plus guest Bruce Clay Inc Senior Analyst Scott Polk talks to Virginia about how spam affects the social media space and link building efforts.
Giving Social Media Dos and Donts as organic SEO and social media specialist Martin Bowling gives his suggestions on social media, then Susan, Michael and Virginia talk about some of the social media donts.
Martin explains his findings on Google Suggest and how the feature can harm online reputations by bringing up negative query suggestions.
Some of the donts include Donâ€™t ignore or avoid social media. Donâ€™t fake it or leave your profile bare. Donâ€™t try to control the conversation. Finally, Donâ€™t be obvious in your self promotion.
Susan and Virginia talk about what individuals and companies alike should be doing to manage their online reputation, like using social media, plus David Snyder, Search Specialist at JRDunn.com and co founder of Search and Social discusses where companies should focus their visibility efforts and how to monitor your reputation online.