Keyword Research Factors to Consider
February 17, 2010 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia highlight the new offerings and resources offered by the team at Bruce Clay Australia, including a recent blog post titled Keyword Research: Factors to Consider.
Des Odell, director and co-founder of Bruce Clay Australia, jumps in to share lots of news coming out of the office in Sydney.
Finally, Bradley, Susan and Virginia then take a closer look at the SEO Factors and Trends Report.
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SEO Training and Education
February 10, 2010 by Daron Babin
Filed under Episodes
Search engine optimization has entered the mainstream marketing consciousness. With increased awareness comes an increased desire to learn about and take advantage of SEO potential. Bruce, Susan and Virginia consider both of the above means of SEO education.review Bruces recommendations for SEO research and testing.
Chris Sherman then joins the program to share insight into the direction and offerings of the Search Marketing Expo Conference Series this year.
Finally, Susan, Virginia and Michael consider the criteria for deciding whether or not a training or education event is right for you.
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Link Building Strategies
January 27, 2010 by Daron Babin
Filed under Episodes
Links are crucial to the Web economy today, conducting traffic, visibility, and trust to sites and pages. Bruce, Susan and Virginia start by considering link marketing, not only as it contributes to SEO, but also as it fits into overarching marketing goals.
Eric Ward, a link marketing specialist with a reputation as Link Moses, joins Virginia to talk about link building in 2010.
Susan, Virginia and SEO analyst Maryann Robbins talks about the SEO communitys priorities, based on the results of an informal survey on the Bruce Clay blog.
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2010 Bruce Clay Predictions-Sneak Peek
January 6, 2010 by Daron Babin
Filed under Episodes
Bruce gives a sneak peak of his 2010 predictions. Bruce expects to see the online sector leading the way to economic recovery in March.
Then Paula Allen, Susan Esparza and Virginia Nussey look at the 2010 digital marketing trends compiled by Last Exit, plus learn some advice on fighting for and setting an SEO budget for the new year.
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Personalization and Real Time Search
December 24, 2009 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia discuss Personalization and Real Time Search, plus David Harry aka TheGypsy from the Huomah SEO Blog discusses some research he has conducted regarding the latest news about Googles announced changes to how personalized search is being used.
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Ask.com Evolving Q and A
December 2, 2009 by Daron Babin
Filed under Episodes
Bruce expresses concern over how Ask.com identifies an expert. What qualifications must be met by experts? How can webmasters and SEOs optimize their odds of being considered expert? Ask.com President Doug Leeds then joins the program to answer those very questions and to explore the need for evolving technology in the question and answer space.
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SEO Best Practices and SMX East 2009 Preview
September 30, 2009 by Daron Babin
Filed under Episodes
Susan, Derek and Virginia discuss SEO Best Practices and what value you can get for them. Plus, Bruce Clay Eastern Region Operations Director Christopher Hart fills us in SEOToolSet Training dates and previews SMX East 2009.
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SEO Hierarchy of Needs
September 16, 2009 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia discuss other applications for the SEO Hierarchy of Needs, including how it can be adapted to individual tactics as well as other Internet marketing disciplines.
Topher Kohan, SEO coordinator at CNN.com, talks to Virginia about the technology we need to do our jobs and live our day to day lives.
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Semantic Search Technology
July 8, 2009 by Daron Babin
Filed under Episodes
Semantic Search Technology is on topic as Bruce, Susan and Virginia discuss Ask’s clear commitment to the advancement of search, and what the engine could do to better support the SEO and webmaster communities.
Virginia then talks to Tomasz Imielinski, executive vice president of technology at Ask.com. Tomasz explains the effort he’s leading at Ask to continually develop their proprietary semantic technology.
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New NoFollow Behavior for SEO
June 24, 2009 by Daron Babin
Filed under Episodes
Bruce sits down with Susan and Virginia for the whole show to give his input on what the new nofollow behavior means for SEO, siloing and search optimization practitioners. They discuss why SEOs and site managers should avoid overreacting, the remaining uses of the nofollow element, and alternate ways of directing PageRank flow.
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