SEOToolSet now features a SEO Keyword Suggest Tool, Aaron Landerkin explains. SOPA Backlash. Bruce, Virginia and Jessica discuss the backlash coming off the proposed SOPA or Stop Online Piracy Act which pits Yahoo, Google against U.S. Chamber of Commerce and recap PubCon 2011 Las Vegas.
Bruce recaps his teams recent excursion to Affiliate Summit East 2011, where they noticed how affiliates look at them for SEO help, a discussion of IT Security and Site Backups with Jonah Stein of CodeGuard.com in our guest segment and finally a roundtable discussion on how social networks are really handling privacy of our data.
How Google Places Will Rock the Search Industry. Bruce, Susan and Jessica talk about the recent changes that are slowly rolling out by Google in the way of Google Place Search.
Plus, Jessica interviews Crosby Noricks, senior social media strategist for Red Door Interactive and creator of the award-winning blog, PR Couture.
Google Instant is a new real time search enhancement that shows results as you type, the Bruce Clay Team examine how much this might threaten SEO. Plus,they examine the Google Video Series and how it is being presented to be viral and flashy.
Steve Plunkett, directory of search for advertising and PR agency M/C/C, and author of the Dallas SEO blog ,talks to Virginia about PDF optimization, television interview optimization and press release optimization. He also shares a recommendation on using location-based services like Foursquare as a marketing channel for businesses.
Then Jessica, Susan and Virginia take a closer look at location-based services â€” how theyre used and the opportunities for marketers.
Bruce updates listeners on company announcements, including the encore presentation of a Search Marketing Now webinar in which Bruce presents SEO in Large Organizations: Managing Expectations.
Brent D. Payne, SEO Director of Tribune Company discusses talk about incentives that encourage content producers to embrace SEO, as well as the constant challenge to evolve along with Internet use, which is currently shifting toward mobile devices and apps, rather than reacting too late.
Then Virginia talks to SEO Bradley Leese about how mobile and tablet computing devices, like this weeks demonstration of the iPhone 4 at the Apple Worldwide Developers Conference, continues to the change the way people interact with the Web.
Small businesses are quickly getting up to speed online. Google is reaching out to the online small business community through a new page about Tools for Online Success. In partnership with the U.S. Small Business Administration, the site introduces local businesses to online tools and resources. This is just the latest in Google’s efforts to empower small businesses, recognizing the growing segment of the small business community hungry for progress and marketing innovation.
Eric Enge, president of Stone Temple Consulting and a writer at Search Engine Watch and Search Engine Land, then joins the show to talk about changes to local search and small business SEO. Eric’s recent interview with Google Locals director of product management highlights some helpful information for small and local businesses. Google Places, the newly renamed Google center for businesses online, has launched many new features, including Place Pages. Eric explains some of the advantages of Place Pages and gives his top recommendation for small business listings.
Virginia, Susan and Maryann continue the small business conversation with local search SEO strategies. Small businesses have an opportunity not available to larger organizations because local businesses can reach out to their community for links. Small businesses don’t necessarily have to represent themselves online as such because some can serve consumers across the nation from a small office. However, a survey by the Pew Research Center for the People and The Press found that small businesses are the institutions most trusted by Americans today, so small businesses might do well to use their community orientation to their advantage.
Bruce, Susan and Virginia take a look at the new search user interface Google is rolling out.
Tracy Falke, who runs Content, SEO, SEM, and Social for Freestyle Interactive, a UK-based communications agency, then talks to Virginia about how to automate Twitter while maintaining a human touch.
Then Virginia, Susan and Daerick Gross explore some of the recent headlines in search and social, including the YouTube Redesign with the inclusion of Community Pages.
Celebrating the 100th episode of SEM Synergy, Bruce, Susan and Virginia discuss topics and interact with listeners on SEMPO and their stance on the SEO Trademark issue, video optimization and a preview of SES New York 2010.
Virginia, Susan and East Coast Operations Director Christopher Hart Recap SMX West 2010 plus catch up an update on SEOToolSet Training, plus they look at the Google SEO report card.