How Google Places Will Rock the Search Industry
November 3, 2010 by Daron Babin
Filed under Episodes
How Google Places Will Rock the Search Industry. Bruce, Susan and Jessica talk about the recent changes that are slowly rolling out by Google in the way of Google Place Search.
Plus, Jessica interviews Crosby Noricks, senior social media strategist for Red Door Interactive and creator of the award-winning blog, PR Couture.
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Automating Twitter
April 7, 2010 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia take a look at the new search user interface Google is rolling out.
Tracy Falke, who runs Content, SEO, SEM, and Social for Freestyle Interactive, a UK-based communications agency, then talks to Virginia about how to automate Twitter while maintaining a human touch.
Then Virginia, Susan and Daerick Gross explore some of the recent headlines in search and social, including the YouTube Redesign with the inclusion of Community Pages.
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SEM Content Management and Stupid SEM
August 12, 2009 by Daron Babin
Filed under Episodes
On Location from SES San Jose 2009, Virginia interviews Mark Knowles and Wendy Roe of SEM Content Management System Pixelsilk about some new annoucement made at the tradeshow on the launch of Partner Portal, which is designed to meet the needs of web development companies and marketing agencies – or any group that needs to manage multiple sites from one control panel.
Next Reid Wakefield of Century Interactive (providers of Call Measurement, Click Measurement and Audiotext services) discusses their current marketing campaign, StupidSEM.com
Finally, Jamie Smith, President and CEO of Engine Ready discusses some landing page studies conducted by their research team.
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Search Analytics and Longtail Phrases
February 3, 2009 by Daron Babin
Filed under Episodes
Bruce, Susan and Viriginia discuss Search Analytics and Longtail Phrases and how analytics help marketers spot the trends occurring on their site in order to leverage user interests, alleviate bottlenecks, and better direct visitors
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Personalization on Search Results
January 28, 2009 by Daron Babin
Filed under Episodes
How is personalization going to change how Internet marketers operate, as fluctuating rankings are devalued as a measure of success, plus David Harry of the Houmah Blog discusses bounce rates as a ranking signal and personalized PageRank.
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Collecting user demographics
January 21, 2009 by Daron Babin
Filed under Episodes
Discover ways of collecting user demographics plus Scott Skurnick, director of SEO and user insight at Edmunds.com, talks to Virginia about how his company gains understanding about user behavior and desires.
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Discussing state of spam in search and social marketing
January 14, 2009 by Daron Babin
Filed under Episodes
State of spam in search and social marketing, from social media to link building, plus guest Bruce Clay Inc Senior Analyst Scott Polk talks to Virginia about how spam affects the social media space and link building efforts.
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Online Retail Sales and Halo Media
January 7, 2009 by Daron Babin
Filed under Episodes
Online Retail Sales and Halo Media , and considerations of ecommerce sales, plus how to gain control of ecommerce, sales and buying cycles, plus an interview with Gregg Banse, President of 7th Pixel.
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Link Building Best Practices
July 2, 2008 by Daron Babin
Filed under Episodes
Discussing link building best practices plus keeping in mind proper decorum when searching for linking opportunities, plus Virginia talks to two members of Bruce Clay Japan, Inc. about the Asian demand for SEO and SEM services. Harry Miyamachi, CEO, and Yoshi Akari, Strategic Planner, discuss the trade between and online transactions within Asian countries including China, Japan, Korea and India.
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Copyrighted Content
June 25, 2008 by Daron Babin
Filed under Episodes
The copyrighted content issue has come up again where bloggers or site owners might have to pay to use certain content, plus Bruce Clay Senior SEM Analyst Nick Guastella provides his analysis on the non exclusive agreement between Yahoo and Google and a discussion on avoiding duplicate content
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