Bruce, Susan and Virginia discuss Bing and blended search results. They highlight the Bing-Yahoo Partnership and Virginia conducts an interview with David Harry about developing a blended search strategy.
Celebrating the 100th episode of SEM Synergy, Bruce, Susan and Virginia discuss topics and interact with listeners on SEMPO and their stance on the SEO Trademark issue, video optimization and a preview of SES New York 2010.
Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search.
Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org.
Bruce, Susan and Viriginia discuss Search Analytics and Longtail Phrases and how analytics help marketers spot the trends occurring on their site in order to leverage user interests, alleviate bottlenecks, and better direct visitors
How is personalization going to change how Internet marketers operate, as fluctuating rankings are devalued as a measure of success, plus David Harry of the Houmah Blog discusses bounce rates as a ranking signal and personalized PageRank.
Discover ways of collecting user demographics plus Scott Skurnick, director of SEO and user insight at Edmunds.com, talks to Virginia about how his company gains understanding about user behavior and desires.
State of spam in search and social marketing, from social media to link building, plus guest Bruce Clay Inc Senior Analyst Scott Polk talks to Virginia about how spam affects the social media space and link building efforts.
Online Retail Sales and Halo Media , and considerations of ecommerce sales, plus how to gain control of ecommerce, sales and buying cycles, plus an interview with Gregg Banse, President of 7th Pixel.