Blended Search Results
June 23, 2010 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia discuss Bing and blended search results. They highlight the Bing-Yahoo Partnership and Virginia conducts an interview with David Harry about developing a blended search strategy.
Podcast: Play in new window | Download
100 Episodes of SEM Synergy
March 17, 2010 by Daron Babin
Filed under Episodes
Celebrating the 100th episode of SEM Synergy, Bruce, Susan and Virginia discuss topics and interact with listeners on SEMPO and their stance on the SEO Trademark issue, video optimization and a preview of SES New York 2010.
Podcast: Play in new window | Download
Analytics and Content
February 18, 2009 by Daron Babin
Filed under Episodes
Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search.
Podcast: Play in new window | Download
Local Search Resources for Small Businesses
February 11, 2009 by Daron Babin
Filed under Episodes
Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org.
Podcast: Play in new window | Download
Search Analytics and Longtail Phrases
February 3, 2009 by Daron Babin
Filed under Episodes
Bruce, Susan and Viriginia discuss Search Analytics and Longtail Phrases and how analytics help marketers spot the trends occurring on their site in order to leverage user interests, alleviate bottlenecks, and better direct visitors
Podcast: Play in new window | Download
Personalization on Search Results
January 28, 2009 by Daron Babin
Filed under Episodes
How is personalization going to change how Internet marketers operate, as fluctuating rankings are devalued as a measure of success, plus David Harry of the Houmah Blog discusses bounce rates as a ranking signal and personalized PageRank.
Podcast: Play in new window | Download
Collecting user demographics
January 21, 2009 by Daron Babin
Filed under Episodes
Discover ways of collecting user demographics plus Scott Skurnick, director of SEO and user insight at Edmunds.com, talks to Virginia about how his company gains understanding about user behavior and desires.
Podcast: Play in new window | Download
Discussing state of spam in search and social marketing
January 14, 2009 by Daron Babin
Filed under Episodes
State of spam in search and social marketing, from social media to link building, plus guest Bruce Clay Inc Senior Analyst Scott Polk talks to Virginia about how spam affects the social media space and link building efforts.
Podcast: Play in new window | Download
Online Retail Sales and Halo Media
January 7, 2009 by Daron Babin
Filed under Episodes
Online Retail Sales and Halo Media , and considerations of ecommerce sales, plus how to gain control of ecommerce, sales and buying cycles, plus an interview with Gregg Banse, President of 7th Pixel.
Podcast: Play in new window | Download
