Web Analytics In Depth
October 13, 2010 by Daron Babin
Filed under Episodes
Web Analytics In Depth with Avinash Kaushik, author of Web Analytics: An Hour A Day and the Analytics Evangelist for Google, and Daniel Waisberg, head of Web analytics at easynet Search Marketing and Chair of Marketing of the Web Analytics Association, discuss Web Analytics 2.0: Empowering Customer Centricity in parts one and two, they look at current best practices of Web analytics. and propose the pioneering concepts of the customer-centric Web Analytics 2.0.
Also Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit, tells us how the events reflect the needs of todays marketers working in tough economic circumstances. People are looking for practical and hands-on tips for making analytics work for them. Value is also being assigned to the measurement of conversion assists and measuring offline efforts.
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Fall 2010 Search Marketing Conference Outlook
September 22, 2010 by Daron Babin
Filed under Episodes
The Bruce Clay team fills us in on their upcoming agenda for the fall conference, including upcoming training sessions and seminars.
Virginia talks to Mark Robertson of ReelSEO.com about the going evolution of video optimization and marketing. Virginia also gives her goodbyes as she makes her final appearance on SEM Synergy.
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Lessons for Search Marketing in Europe
November 18, 2009 by Daron Babin
Filed under Episodes
Susan, Virginia and guest cohost Maryann Robbins go over the latest search headlines including Google Caffeine, Rupert Murdoch saying hell keep Google from indexing News Corp. sites once the media company starts charging for content, and telecom reforms.
Plus, Virginia welcomes multinational search marketing expert and cohost of the WebmasterRadio.FM podcast Search Cowboys, Bas van den Beld, to talk about understanding the search economy in light of historical events.
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Submission and Paid Inclusion
July 29, 2009 by Daron Babin
Filed under Episodes
Bruce, Virginia and Susan discussion Submission and Paid Inclusion, plus Virginia interviews Amy Figliuolo, Vice President of Sales for Internet Search Marketing company Position Technologies.
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Small Business & Local Search
July 9, 2008 by Daron Babin
Filed under Episodes
Bruce, Robert and Susan discuss Google’s ability to crawl and index text in Flash files, the newly launched Google Affiliate Network, and Matt Cutts’s announcement about how the search engine uses the data it collects to fight spam.
Also, Matt McGee, creator and author of Small Business Search Marketing, talks to Virginia about how his blog has helped him gain feedback and insight into a new book he wrote about the rock band U2. Finally, Susan and Virginia offer some things to keep in mind when optimizing for local search.
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