SES San Fran Preview and InHouse SEO
August 11, 2010 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia discuss the upcoming SES conference in San Francisco, including the new re-branding and focus of the conference series, and the inclusion of Connected Marketing Week.
In-house SEO strategist Jessica Bowman discusses her participation on the BlueGlass LA panel on InHouse Search Engine Optimization.
Finally, Virginia, Susan and Maryann discuss Who Wins from the Verizon-Google Legislative Framework for Net Neutrality.
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Facebook Security and News Feed Optimization
May 12, 2010 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia have a bone to pick with Facebook, concerned about the diminishing promise of privacy and users ability to control personal data on the service.
David Turner, technical lead of Facebook marketing firm Brand Glue, talks to Virginia about Facebook news feed optimization and ways to engage users to become fans on the social network.
Then Aaron, Susan and Virginia consider the effect of W3C validation on search engine optimization.
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SEO Training and Education
February 10, 2010 by Daron Babin
Filed under Episodes
Search engine optimization has entered the mainstream marketing consciousness. With increased awareness comes an increased desire to learn about and take advantage of SEO potential. Bruce, Susan and Virginia consider both of the above means of SEO education.review Bruces recommendations for SEO research and testing.
Chris Sherman then joins the program to share insight into the direction and offerings of the Search Marketing Expo Conference Series this year.
Finally, Susan, Virginia and Michael consider the criteria for deciding whether or not a training or education event is right for you.
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Analytics and Content
February 18, 2009 by Daron Babin
Filed under Episodes
Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search.
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Discussing state of spam in search and social marketing
January 14, 2009 by Daron Babin
Filed under Episodes
State of spam in search and social marketing, from social media to link building, plus guest Bruce Clay Inc Senior Analyst Scott Polk talks to Virginia about how spam affects the social media space and link building efforts.
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Online Retail Sales and Halo Media
January 7, 2009 by Daron Babin
Filed under Episodes
Online Retail Sales and Halo Media , and considerations of ecommerce sales, plus how to gain control of ecommerce, sales and buying cycles, plus an interview with Gregg Banse, President of 7th Pixel.
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